Advertising & Marketing Market Research Reports and Industry Size, Share

Internet of Things (IoT): From Everyday Items to Conduits of Digital Commerce

May-2017 | Euromonitor International | Pages : 48 | Code : MRS-141256 | 850

Digital commerce is no longer restricted to computers, tablets and mobile phones. There are now a plethora of things, including connected cars, consumer appliances, smart clothing, smartwatches, other fashion accessories and sensors, all with the potential to disrupt commerce. These connected t Read more

Global Energy Transformation: A New Energy Context for Business

Apr-2017 | Euromonitor International | Pages : 30 | Code : MRS-141255 | 850

There are signs that renewable energy, in particular solar and wind energy, is becoming increasingly disruptive. Falling costs as well as growing pressure from governments and consumers for a change to business as usual will deepen the transition to renewable energy. The green energy landscape Read more

Global A2P SMS Market Research 2011- 2022

Jun-2017 | HeyReport | Pages : 111 | Code : MRS-141145 | 3070

Summary A2P SMS is one where an SMS message is sent from an application — typically a web app to a mobile subscriber. These text messages can also be sent in the other direction (from a mobile subscriber to a web app). This is known as P2A (person-to-application) messaging. The global A2P SMS m Read more

North America A2P SMS Market by Manufacturers, Countries, Type and Application, Forecast to 2022

May-2017 | Global Info Research | Pages : 116 | Code : MRS-132651 | 4480

A2P SMS is one where an SMS message is sent from an application — typically a web app to a mobile subscriber. These text messages can also be sent in the other direction (from a mobile subscriber to a web app). This is known as P2A (person-to-application) messaging. Scope of the Report: T Read more

Global A2P SMS Market by Manufacturers, Countries, Type and Application, Forecast to 2022

May-2017 | Global Info Research | Pages : 115 | Code : MRS-132650 | 3480

A2P SMS is one where an SMS message is sent from an application — typically a web app to a mobile subscriber. These text messages can also be sent in the other direction (from a mobile subscriber to a web app). This is known as P2A (person-to-application) messaging. Scope of the Report: Thi Read more

Why Lifestyles Insights Matter for Business Strategy

Apr-2017 | Euromonitor International | Pages : 28 | Code : MRS-128979 | 850

The habits, preferences and attitudes of global consumers directly shape their goals and priorities and have an enormous impact on the products and services they decide to buy and use in their everyday lives. Understanding trends in consumer lifestyles is essential for companies as they shape t Read more

Digital Innovators: Reimagination of the Last Commerce Mile

Apr-2017 | Euromonitor International | Pages : 17 | Code : MRS-128978 | 850

Digital has redefined delivery. The confluence of macroeconomic, demographic and lifestyle trends that are underpinning evolving consumer expectations alongside the arrival of new technologies has led to commerce players reimagining the last mile. This equates to new speeds, new forms and even Read more

The Ungendered: Marketing to a Non-Binary Generation

Apr-2017 | Euromonitor International | Pages : 38 | Code : MRS-128977 | 850

As more young people reject conventional gender roles and identify as ungendered, how should marketing campaigns, traditionally rooted in gender targeting, respond to both the ungendered and their peers? This report looks at the shift in the way we understand gender, and how companies in fashio Read more

Digital Innovators: From Artificial Intelligence to Personalisation 2.0

Apr-2017 | Euromonitor International | Pages : 19 | Code : MRS-128976 | 850

Companies have been collecting petabytes of data, but to date struggle to make sense of it all. Artificial intelligence is enabling brands to better synthesise and incorporate those learnings into efforts to create a more personalised consumer experience. This report explores 10 innovative ways Read more

The Smart Home: An Era of New Opportunities

Apr-2017 | Euromonitor International | Pages : 23 | Code : MRS-128975 | 850

The household is transforming into a digital ecosystem, within which consumers are creating their own channels. As new technology is being adopted, the smart home is becoming a reality that can be a platform for brands and thought-leaders. This Strategy Briefing aims to demonstrate the current Read more

10 Out of 313 Records