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A2P SMS Market for Pushed Content Services, Customer Relationship Management Services, Promotional Campaigns, Interactive Services and Other Applications: Global Industry Perspective, Comprehensive Analysis, Size, Share, Growth, Trends and Forecast 2014 – 2020

Published: Dec-2015 | Format: PDF | Zion | Number of pages: 110 | Code: MRS - 38850


The report covers forecast and analysis for the A2P SMS market on a global and regional level. The study provides historic data of 2014 along with a forecast from 2015 to 2020 based on revenue (USD billion). The study includes drivers and restraints for the A2P SMS market along with the impact they have on the demand over the forecast period. Additionally, the report includes the study of opportunities available in the A2P SMS market on a global level.

In order to give the users of this report a comprehensive view on the A2P SMS market, we have included a detailed value chain analysis. To understand the competitive landscape in the market, an analysis of Porter’s Five Forces model for the A2P SMS market has also been included. The study encompasses a market attractiveness analysis, wherein application segments are benchmarked based on their market size, growth rate and general attractiveness.

The study provides a decisive view on the A2P SMS market by segmenting the market based on applications. All the application segments have been analyzed based on present and future trends and the market is estimated from 2014 to 2020. Key application segmented market covered under this study includes pushed content services, customer relationship management services, promotional campaigns, interactive services and other applications. The regional segmentation includes the current and forecast demand for North America, Europe, Asia Pacific, Latin America and Rest of the World with its further bifurcation into major countries including U.S. Germany, France, UK, China, Japan, India and Brazil. This segmentation includes demand for A2P SMS based on individual applications in all the regions and countries.

The report also includes detailed profiles of end players such as Syniverse Technologies, LLC, AMD Telecom S.A., FortyTwo Telecom AB, mBlox, Inc., Ogangi Corporation, Silverstreet BV, Tanla Solutions Ltd., Symsoft AB, Angkor Data Communications Group Co. Ltd., and Optimizer International Group, Inc. The detailed description of players includes parameters such as company overview, financial overview, business strategies and recent developments of the company.

This report segments the global A2P SMS market as follows:

A2P SMS Market:  Application Segment Analysis

  • Pushed content services
  • Customer relationship management services
  • Promotional campaigns
  • Interactive services
  • Other

A2P SMS Market: Regional Segment Analysis

  • North America
    • U.S.
  • Europe
    • Germany
    • UK
    • France
  • Asia Pacific
    • China
    • Japan
    • India
  • Latin America
    • Brazil
  • Middle East & Africa
  • Chapter 1. Preface
    • 1.1. Report description and scope
    • 1.2. Research scope
    • 1.3. Research methodology
      • 1.3.1. Market research process
      • 1.3.2. Market research methodology
  • Chapter 2. Executive Summary
    • 2.1. Global A2P SMS market, 2014 - 2020, (USD Billion)
    • 2.2. A2P SMS: Market snapshot
  • Chapter 3. A2P SMS Market: Industry Analysis
    • 3.1. A2P SMS: Market dynamics
    • 3.2. Value Chain Analysis
    • 3.3. Market Drivers
      • 3.3.1. Rapid growth in mobile subscriber support
      • 3.3.2. Expansion in mobile marketing activities
      • 3.3.3. Propagation in mobile banking, mobile payments and mobile health services
    • 3.4. Restraints
      • 3.4.1. Intense size of SMS due to technical inconsistency
      • 3.4.2. Prohibition of routes reduces the business of telecom operators
      • 3.4.3. Growing mobile messaging spam, phishing and malware
    • 3.5. Opportunity
      • 3.5.1. Influence messaging helps exchange providers to connect various enterprises and customers
      • 3.5.2. Connection of SMS provides IP messaging solutions and emails
    • 3.6. Porter’s Five Forces Analysis
    • 3.7. Market Attractiveness Analysis
      • 3.7.1. Market attractiveness analysis by application segment
      • 3.7.2. Market attractiveness analysis by regional segment
  • Chapter 4. Global A2P SMS Market: Competitive Landscape
    • 4.1. Company market share analysis, 2014
    • 4.2. Price trend analysis
  • Chapter 5. Global A2P SMS Market: Applications Analysis
    • 5.1. Global A2P SMS market share, by application, 2014 and 2020
    • 5.2. Global A2P SMS market for pushed content services, 2014 – 2020 (USD Billion)
    • 5.3. Global A2P SMS market for CRM services, 2014 - 2020 (USD Billion)
    • 5.4. Global A2P SMS market for promotional campaign, 2014 - 2020 (USD Billion)
    • 5.5. Global A2P SMS market for interactive services, 2014 - 2020 (USD Billion)
    • 5.6. Global A2P SMS market for others, 2014 - 2020 (USD Billion)
  • Chapter 6. A2P SMS Market: Regional Analysis
    • 6.1. Global A2P SMS market: Regional overview
      • 6.1.1. Global A2P SMS market share, by region, 2014 and 2020
    • 6.2. North America
      • 6.2.1. North America A2P SMS market revenue, by application, 2014 – 2020 (USD Billion)
      • 6.2.2. U.S.
        • 6.2.2.1. U.S. A2P SMS market revenue, by application, 2014 – 2020 (USD Billion)
    • 6.3. Europe
      • 6.3.1. Europe A2P SMS market revenue, by application, 2014 – 2020 (USD Billion)
      • 6.3.2. Germany
        • 6.3.2.1. Germany A2P SMS market revenue, by application, 2014 – 2020 (USD Billion)
      • 6.3.3. UK
        • 6.3.3.1. UK A2P SMS market revenue, by application, 2014 – 2020 (USD Billion)
      • 6.3.4. France
        • 6.3.4.1. France A2P SMS market revenue, by application, 2014 – 2020 (USD Billion)
    • 6.4. Asia Pacific
      • 6.4.1. Asia-Pacific A2P SMS market revenue, by application, 2014 – 2020 (USD Billion)
      • 6.4.2. China
        • 6.4.2.1. China A2P SMS market revenue, by application, 2014 – 2020 (USD Billion)
      • 6.4.3. Japan
        • 6.4.3.1. Japan A2P SMS market revenue, by application, 2014 – 2020 (USD Billion)
      • 6.4.4. India
        • 6.4.4.1. India A2P SMS market revenue, by application, 2014 – 2020 (USD Billion)
    • 6.5. Latin America
      • 6.5.1. Latin America A2P SMS market revenue, by application, 2014 – 2020 (USD Billion)
      • 6.5.2. Brazil
        • 6.5.2.1. Brazil A2P SMS market revenue, by application, 2014 – 2020 (USD Billion)
    • 6.6. Middle East & Africa
      • 6.6.1. Middle East & Africa A2P SMS market revenue, by application, 2014 – 2020 (USD Billion)
  • Chapter 7. Company Profiles
    • 7.1. Syniverse Technologies LLC
      • 7.1.1. Overview
      • 7.1.2. Financials
      • 7.1.3. Product portfolio
      • 7.1.4. Business strategy
      • 7.1.5. Recent developments
    • 7.2. Symsoft AB
      • 7.2.1. Overview
      • 7.2.2. Financials
      • 7.2.3. Product portfolio
      • 7.2.4. Business strategy
      • 7.2.5. Recent developments
    • 7.3. AMD Telecom S.A.
      • 7.3.1. Overview
      • 7.3.2. Financials
      • 7.3.3. Product portfolio
      • 7.3.4. Business strategy
      • 7.3.5. Recent developments
    • 7.4. FortyTwo Telecom AB
      • 7.4.1. Overview
      • 7.4.2. Financials
      • 7.4.3. Product portfolio
      • 7.4.4. Business strategy
      • 7.4.5. Recent developments
    • 7.5. mBlox Inc
      • 7.5.1. Overview
      • 7.5.2. Financials
      • 7.5.3. Product portfolio
      • 7.5.4. Business strategy
      • 7.5.5. Recent developments
    • 7.6. Ogangi Corporation
      • 7.6.1. Overview
      • 7.6.2. Financials
      • 7.6.3. Product portfolio
      • 7.6.4. Business strategy
      • 7.6.5. Recent developments
    • 7.7. Silverstreet BV
      • 7.7.1. Overview
      • 7.7.2. Financials
      • 7.7.3. Product portfolio
      • 7.7.4. Business strategy
      • 7.7.5. Recent developments
    • 7.8. Tanla Solutions Ltd
      • 7.8.1. Overview
      • 7.8.2. Financials
      • 7.8.3. Product portfolio
      • 7.8.4. Business strategy
      • 7.8.5. Recent developments
    • 7.9. Angkor Data Communications Group Co. Ltd
      • 7.9.1. Overview
      • 7.9.2. Financials
      • 7.9.3. Product portfolio
      • 7.9.4. Business strategy
      • 7.9.5. Recent developments
    • 7.10. Optimizer International Group, Inc
      • 7.10.1. Overview
      • 7.10.2. Financials
      • 7.10.3. Product portfolio
      • 7.10.4. Business strategy
      • 7.10.5. Recent developments

List of Tables

1. Global A2P SMS market snapshot
2. Drivers for A2P SMS market: Impact analysis
3. Restraints of A2P SMS market: Impact analysis
4. North America A2P SMS market revenue, by application, 2014 – 2020 (USD Billion)
5. U.S. A2P SMS market revenue, by application, 2014 – 2020 (USD Billion)
6. Europe A2P SMS market revenue, by application, 2014 – 2020 (USD Billion)
7. Germany A2P SMS market revenue, by application, 2014 – 2020 (USD Billion)
8. UK A2P SMS market revenue, by application, 2014 – 2020 (USD Billion)
9. France A2P SMS market revenue, by application, 2014 – 2020 (USD Billion)
10. Asia Pacific A2P SMS market revenue, by application, 2014 – 2020 (USD Billion)
11.  China A2P SMS market revenue, by application, 2014 – 2020 (USD Billion)
12. Japan A2P SMS market revenue, by application, 2014 – 2020 (USD Billion)
13. India A2P SMS market revenue, by application, 2014 – 2020 (USD Billion)
14. Latin America A2P SMS market revenue, by application, 2014 – 2020 (USD Billion)
15. Brazil A2P SMS market revenue, by application, 2014 – 2020 (USD Billion)
16. Middle East & Africa A2P SMS market revenue, by application, 2014 – 2020 (USD Billion)


List of Figures

1. Global A2P SMS market segmentation by application, and geography
2. Global A2P SMS market, 2014 - 2020 (USD Billion)
3. Value chain analysis: A2P SMS market
4. Porter’s five forces analysis: A2P SMS market
5. Global A2P SMS market attractiveness, by application
6. Global A2P SMS market attractiveness, by region
7. Global A2P SMS market share, by application, 2014 -2020
8. Global A2P SMS market for pushed content services, 2014 - 2020 (USD Billion)
9. Global A2P SMS market for CRM services, 2014 - 2020(USD Billion)
10. Global A2P SMS market for promotional campaign, 2014 - 2020(USD Billion)
11. Global A2P SMS market for interactive services, 2014 - 2020(USD Billion)
12. Global A2P SMS market for other applications, 2014 – 2020 (USD Billion)
13. Global A2P SMS market share, by region, 2014 - 2020
14. North America A2P SMS market, 2014 - 2020, (USD Billion)
15. U.S. A2P SMS market, 2014 - 2020, (USD Billion)
16. Europe A2P SMS market, 2014 - 2020, (USD Billion)
17. Germany A2P SMS market, 2014 - 2020, (USD Billion)
18. UK A2P SMS market, 2014 – 2020, (USD Billion)
19. France A2P SMS market, 2014 - 2020, (USD Billion)
20. Asia Pacific A2P SMS market, 2014 – 2020, (USD Billion)
21. China A2P SMS market, 2014 - 2020, (USD Billion)
22. Japan A2P SMS market, 2014 – 2020, (USD Billion)
23. India A2P SMS market, 2014 - 2020, (USD Billion)
24. Latin America A2P SMS market, 2014-2020,(USD Billion)
25. Brazil A2P SMS market, 2014 - 2020, (USD Billion)
26. Middle East & Africa A2P SMS market, 2014 - 2020, (USD Billion)

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Zion Research uses the synergy of combination of both primary research and secondary research for its research reports. For this study, we have conducted extensive primary research, wherein we have conducted in-depth interviews of the key opinion leader of this industry. Primary research make up for the biggest chunk of our data sources in addition to secondary research.

We referred to product literature of leading industry participants, annual reports, press releases, government publications, and other relevant sources for data collection and analysis thereof. Secondary research also includes a search of recent trade journals, technical writing, internet sources, and statistical data from government websites, trade associations and agencies.  

Zion Research has collected key data related to the A2P SMS Market and analyzed these data using a variety of methods. The market dynamics have been ascertained following a detailed study of the micro, meso, and macroeconomic indicators of the market.

This report is based on in-depth qualitative and quantitative analyses of the Global A2P SMS Market . The quantitative analysis involved the application of various projection and sampling techniques. The qualitative analysis involved primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes were validated through experts' opinions.

Primary Research

We conduct primary interviews with industry participants and commentators on an ongoing basis to validate data and analysis. A typical research interview fulfills the following functions:

  • Provides firsthand information on market size, market trends, growth trends, competitive landscape, outlook, etc.
  • Helps in validating and strengthening the secondary research findings
  • Further develops the analysis team’s expertise and market understanding
  • Primary research involves e-mail interactions, telephonic interviews as well as face-to-face interviews for each market, category, segment and sub-segment across geographies

Participants who typically partake in such a process include, but are not limited to:

  • Industry participants: CEOs, VPs, marketing/product managers, market intelligence managers and national sales managers
  • Purchasing managers, technical personnel, distributors and resellers
  • Outside experts: Investment bankers, valuation experts and research analysts specializing in specific markets

Key opinion leaders specializing in different areas corresponding to different industry verticals

Secondary Research

Secondary research sources that are typically referred to include, but are not limited to:

  • Company websites, annual reports, financial reports, broker reports, investor presentations and SEC filings
  • IDC and other relevant magazines
  • Internal and external proprietary databases, and relevant patent and regulatory databases
  • National government documents, statistical databases and market reports

News articles, press releases and webcasts specific to companies operating in the market

Based on the research results and technical insights thus gathered, Zion research analysts have provided a comprehensive analysis of the varied aspects of the market. The impact of global economic conditions and other macroeconomic indicators was also considered when assessing the market.

Models

Where no hard data is available, we use models and estimates to produce comprehensive data sets. A rigorous methodology is adopted, wherein the available hard data is cross-referenced with the following data types to produce estimates:

  • Demographic data: Population split by segments
  • Macroeconomic indicators: GDP, PPP, Per Capita Income, etc.
  • Industry indicators: Expenditure, technology stage and infrastructure, sector growth and facilities
  • Data is then cross-checked by an expert panel.

A2P SMS is an application interface that provides the service of SMS to the end-users or customers. A2P SMS is also called as a professional of enterprise SMS. Banking notifications, critical alerts, SMS-based two factor authentication, automatic booking confirmations, loyalty programs and marketing notifications are some of the most common examples of A2P SMS. This service provides various kinds alerts messages, news, notifications, promotional messages, flight alerts, banking updates, polling contests, etc. A2P SMS services are used by large number of end-users across banking, financial services, and insurance, retail and marketing, healthcare, media, entertainment and tourism industry.

Rapidly growing mobile subscribers across the world is a one of the major driving factors for the global A2P SMS market, especially rapidly growing mobile subscribers in emerging economies such as India, China, etc. Large number of senders and receivers are depending upon A2P SMS for mobile payments, banking, and marketing activities. Additionally, rapidly advancing technology and innovations are also expected to fuel the growth of this industry. However, technological issues and illegal activities are expected to be major concerns for telecom operators during the forecast period.

A2P SMS Market

Pushed content services, customer relationship management services, promotional campaigns, interactive services and other applications are the key the application segments of A2P SMS market. Customer relationship management service was one of the leading application segments and accounted for more 30% share of the overall revenue generated in the year 2014. Moreover, promotional campaign by industries and enterprises is another important outlet for A2P SMS, which is projected to exhibit strong growth during the forecast period.  

Asia Pacific was the leading regional market for A2P SMS, with around more than 40% share in total revenue generated in 2014. Strong growth of e-commerce and insurance industry in China, India and other emerging economies for the region are driving demand for A2P SMS. Huge population coupled with rapidly increasing mobile subscribers has been resulted into strong growth of A2P SMS market in the region. North America and Europe are other important regions for A2P SMS market. Latin America and Middle East Africa are also expected to experience significant growth of A2P SMS market during the forecast period.

Some of the key players for the global A2P SMS market include Syniverse Technologies, LLC, AMD Telecom S.A., FortyTwo Telecom AB, mBlox, Inc., Ogangi Corporation, Silverstreet BV, Tanla Solutions Ltd., Symsoft AB, Angkor Data Communications Group Co. Ltd., and Optimizer International Group, Inc.


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