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Automotive Heads-up Display Market in China (Combiner-projected HUD’s and Windshield-projected HUD’s) for Mid-size Cars and Premium Cars: Industry Perspective, Comprehensive Analysis and Forecast 2014 - 2020

Published: Oct-2015 | Format: PDF | Zion | Number of pages: 90 | Code: MRS - 36000


The report covers forecast and analysis for the China automotive heads up display market on country level. The study provides actual data of 2014 along with a forecast from 2015 to 2020 in terms of volume (Thousand Units) and revenue (USD million). The study includes drivers and restraints for the china automotive heads up display market along with the impact they have on the demand over the forecast period. Additionally, the report includes the study of opportunities available in the china automotive heads up display market on a china level.

The research provides decisive view on the China automotive heads up display market. The report includes a complete competitive scenario, recent trends, product life cycle and product portfolio of key vendors, which provides a comprehensive view of the market. The report evaluates Porter’s Five Forces model to estimate the grade of existing competition in the automotive heads up market. The study encompasses a market attractiveness analysis, wherein product segments are benchmarked based on their market size, growth rate and general attractiveness.

Report includes analysis of key products segments of automotive heads up market. It provides the current market size in terms of revenue as well as forecast of demand from 2015 to 2020 for individual product (Combiner-projected HUD’s, Windshield-projected HUD’s) segment.

The report covers competitive scenario that provides the company overviews of the key participants operating in the China market. There are some major manufactures have great impact on market namely as Bosch, Continental, Delphi Automotive, Denso, Nippon Seiki, Panasonic, Visteon, Yazaki.
This report segments the china market as follows:

China Automotive HUD Market: Product Segment Analysis

  • Combiner-projected HUD’s
  • Windshield-projected HUD’s

China Automotive HUD Market: End-user Analysis

  • Mid-size Cars
  • Premium Cars
  • Chapter 1. Preface
    • 1.1. Report description and scope
    • 1.2. Assumptions
    • 1.3. Research methodology
      • 1.3.1. Market research process
    • 1.4. List of abbreviations
  • Chapter 2. Executive Summary
    • 2.1. China Automotive Heads-Up Display Market Revenue, 2014 - 2020 (Thousand Units) (USD Million)
    • 2.2. China Automotive Heads-Up Display Market: Snapshot
  • Chapter 3. Automotive Heads-Up Display Market – China Industry Analysis
    • 3.1. Introduction
    • 3.2. Value Chain Analysis
      • 3.2.1. China Automotive Heads-Up Display: Value Chain Analysis
    • 3.3. Market Drivers
      • 3.3.1. Drivers for China Automotive Heads-Up Display Market: Impact Analysis
      • 3.3.2. Increasing awareness of potential benefits of HUDs
      • 3.3.3. Localization of production
      • 3.3.4. Strong rise in car production
        • 3.3.4.1. China Car Production, 2014 – 2020 (Million Units)
      • 3.3.5. China Fitment rate of HUDs in cars, 2014 - 2020
      • 3.3.6. UR:BAN research initiative
    • 3.4. Combiner HUD development
      • 3.4.1. Increasing provision for product differentiation features
    • 3.5. Market Restraints
      • 3.5.1. Restraints for China Automotive Heads-Up Display Market: Impact Analysis
      • 3.5.2. High cost of HUDs
      • 3.5.3. Size of HUDs
      • 3.5.4. Cyclical nature of automotive sales and production
      • 3.5.5. Time-to-market pressure
      • 3.5.6. Driver distractions
    • 3.6. Opportunity
      • 3.6.1. Self-driving Concept Car
      • 3.6.2. Strategic collaboration among automotive OEMs
      • 3.6.3. FDI in vehicle manufacturing
      • 3.6.4. eclining ASPs of HUDs
      • 3.6.5. Paradigm shift in automotive industry
      • 3.6.6. AR HUDs
      • 3.6.7. Increased focus on improving safety and convenience
    • 3.7. Porter’s Five Forces Analysis
    • 3.8. Market Attractiveness Analysis
      • 3.8.1. Market Attractiveness Analysis by Product Segment
      • 3.8.2. Market Attractiveness Analysis by Application
  • Chapter 4. China Automotive Heads-Up Display Market – Competitive Landscape
    • 4.1. Market Overview
    • 4.2. Technology Landscape
      • 4.2.1. Competitive scenario
  • Chapter 5. China Automotive Heads-Up Display Market – Product Segment Analysis
    • 5.1. Automotive Heads-Up Display Market: Product Segment Analysis
      • 5.1.1. China Automotive Heads-Up Display Market Share by Product Segment, 2014 - 2020
    • 5.2. Combiner-projected HUD’s
      • 5.2.1. China Combiner-projected HUD’s Market for, 2014 - 2020, (Thousand Units) (USD Million)
    • 5.3. Windshield-projected HUD’s
      • 5.3.1. China Windshield-projected HUD’s Market, 2014 - 2020, (Thousand Units) (USD Million)
  • Chapter 6. Automotive Heads-Up Display Market – Technology Analysis
  • Chapter 7. Automotive Heads-Up Display Market – Application Analysis
    • 7.1. Automotive Heads-Up Display Market: Application Analysis
      • 7.1.1. China Automotive Heads-Up Display Market Share by Application, 2014 - 2020
    • 7.2. Mid-size Car
      • 7.2.1. China Automotive Heads-Up Display Market for Mid-size Car, 2014 – 2020, (Thousand Units) (USD Million)
    • 7.3. Premium Car
      • 7.3.1. China Automotive Heads-Up Display Market for Premium Car, 2014 - 2020 (Thousand Units) (USD Million)
  • Chapter 8. Company Profiles
    • 8.1. Continental
      • 8.1.1. Overview
        • 8.1.1.1. Continental in HUD Market:
      • 8.1.2. Financials
        • 8.1.2.1. Continental Revenue by Geography, 2013
        • 8.1.2.2. Continental Revenue by Product Segment, 2012 and 2013
      • 8.1.3. Strategy
      • 8.1.4. Recent Developments
      • 8.1.5. SWOT Analysis
    • 8.2. Delphi Automotive
      • 8.2.1. Overview
        • 8.2.1.1. Delphi Automotive in HUD Market
      • 8.2.2. Financials
        • 8.2.2.1. Delphi Automotive Revenue by Geography, 2014
        • 8.2.2.2. Delphi Automotive Revenue by Product Segment, 2012 and 2013 (USD Billion)
      • 8.2.3. Strategy
      • 8.2.4. Recent Developments
      • 8.2.5. SWOT Analysis
    • 8.3. DENSO
      • 8.3.1. Overview
        • 8.3.1.1. DENSO in HUD Market
      • 8.3.2. Financials
        • 8.3.2.1. DENSO Revenue by Geography, 2014
        • 8.3.2.2. DENSO Revenue by Product Segment, 2012 and 2013 (USD Billion)
      • 8.3.3. Business Strategy
      • 8.3.4. Recent Developments
      • 8.3.5. SWOT Analysis
    • 8.4. Nippon Seiki
      • 8.4.1. Overview
      • 8.4.2. Financials
        • 8.4.2.1. Nippon Seiki Revenue by Geography, 2014
        • 8.4.2.2. Nippon Seiki Revenue by Product, 2012 and 2013 (USD Million)
      • 8.4.3. Business Strategy
      • 8.4.4. SWOT Analysis
    • 8.5. Panasonic
      • 8.5.1. Overview
        • 8.5.1.1. Panasonic in HUD Market
      • 8.5.2. Financials
        • 8.5.2.1. Panasonic Revenue by Geography, 2014
        • 8.5.2.2. Panasonic Revenue by Product, 2012 and 2013 (USD Billion)
      • 8.5.3. Business Strategy
      • 8.5.4. Recent Developments
      • 8.5.5. SWOT Analysis

List of Tables

1.    Market Snapshot    
1.    Drivers For China Automotive Heads-Up Display Market: Impact Analysis    
2.    Restraints For China Automotive Heads-Up Display Market: Impact Analysis


List of Figures

1.    Market Research Process    
2.    China Automotive Heads-Up Display Revenue, 2014 - 2020 (Thousand Units) (USD Million)
3.    China Automotive Heads-Up Display: Value Chain Analysis    
4.    China Car Production, 2014 – 2020 (Million Units)    
5.    China Fitment rate of HUDs in cars, 2014 - 2020    
6.    ASP of HUD’s in Car, 2014 – 2020 (USD)    
7.    Porter’s five forces analysis    
8.    Market Attractiveness Analysis by Application    
9.    Market Attractiveness Analysis by Application    
10.    Technology Landscape    
11.    China Automotive Heads-Up Display Market Share by Product Segment, 2014 - 2020    
12.    China Combiner-projected HUD’s Market for, 2014 - 2020, (Thousand Units) (USD Million)    
13.    China Windshield-projected HUD’s Market, 2014 - 2020, (Thousand Units) (USD Million)    
14.    China Automotive Heads-Up Display Market Share by Application, 2014 - 2020    
15.    China Automotive Heads-Up Display Market for Mid-size Car, 2014 – 2020, (Thousand Units) (USD Million)    
16.    China Automotive Heads-Up Display Market for Premium Car, 2014 - 2020 (Thousand Units) (USD Million)    
17.    Continental Revenue by Geography, 2013    
18.    Continental Revenue by Product Segment, 2012 and 2013 (USD Billion)    
19.    Continental: SWOT Analysis    
20.    Delphi Automotive Revenue by Geography, 2014    
21.    Delphi Automotive Revenue by Product Segment, 2012 and 2013 (USD Billion)    
22.    Delphi Automotive: SWOT Analysis    
23.    DENSO Revenue by Geography, 2014    
24.    DENSO Revenue by Product Segment, 2012 and 2013 (USD Billion)    
25.    DENSO: SWOT Analysis    
26.    Nippon Seiki Revenue by Geography, 2014    
27.    Nippon Seiki Revenue by Product, 2012 and 2013 (USD Million)    
28.    Nippon Seiki: SWOT Analysis    
29.    Panasonic Revenue by Geography, 2014    
30.    Panasonic Revenue by Product, 2012 and 2013 (USD Billion)    
31.    Panasonic: SWOT Analysis

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Zion Research uses the synergy of combination of both primary research and secondary research for its research reports. For this study, we have conducted extensive primary research, wherein we have conducted in-depth interviews of the key opinion leader of this industry. Primary research make up for the biggest chunk of our data sources in addition to secondary research.

We referred to product literature of leading industry participants, annual reports, press releases, government publications, and other relevant sources for data collection and analysis thereof. Secondary research also includes a search of recent trade journals, technical writing, internet sources, and statistical data from government websites, trade associations and agencies.  

Zion Research has collected key data related to the Automotive Heads-up Display and analyzed these data using a variety of methods. The market dynamics have been ascertained following a detailed study of the micro, meso, and macroeconomic indicators of the market.

This report is based on in-depth qualitative and quantitative analyses of the China Automotive Heads-up Display Market. The quantitative analysis involved the application of various projection and sampling techniques. The qualitative analysis involved primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes were validated through experts' opinions.

Primary Research

We conduct primary interviews with industry participants and commentators on an ongoing basis to validate data and analysis. A typical research interview fulfills the following functions:

  • Provides firsthand information on market size, market trends, growth trends, competitive landscape, outlook, etc.
  • Helps in validating and strengthening the secondary research findings
  • Further develops the analysis team’s expertise and market understanding
  • Primary research involves e-mail interactions, telephonic interviews as well as face-to-face interviews for each market, category, segment and sub-segment across geographies

Participants who typically partake in such a process include, but are not limited to:

  • Industry participants: CEOs, VPs, marketing/product managers, market intelligence managers and national sales managers
  • Purchasing managers, technical personnel, distributors and resellers
  • Outside experts: Investment bankers, valuation experts and research analysts specializing in specific markets

Key opinion leaders specializing in different areas corresponding to different industry verticals


Secondary Research

Secondary research sources that are typically referred to include, but are not limited to:

  • Company websites, annual reports, financial reports, broker reports, investor presentations and SEC filings
  • IDC and other relevant magazines
  • Internal and external proprietary databases, and relevant patent and regulatory databases
  • National government documents, statistical databases and market reports

News articles, press releases and webcasts specific to companies operating in the market

Based on the research results and technical insights thus gathered, Zion research analysts have provided a comprehensive analysis of the varied aspects of the market. The impact of global economic conditions and other macroeconomic indicators was also considered when assessing the market.

Models

Where no hard data is available, we use models and estimates to produce comprehensive data sets. A rigorous methodology is adopted, wherein the available hard data is cross-referenced with the following data types to produce estimates:

  • Demographic data: Population split by segments
  • Macroeconomic indicators: GDP, PPP, Per Capita Income, etc.
  • Industry indicators: Expenditure, technology stage and infrastructure, sector growth and facilities
  • Data is then cross-checked by an expert panel.

Heads-up Display (HUD) technology plays a major role in the automotive and aviation application. Improved reality is an emerging trend in the head-up display market. It’s a transparent display that displays data in the car without requiring users to look away from their usual viewpoints. A typical HUD consists of a display unit and a processor or HUD computer. Combiner, projector unit, display panel, and video generator are some of the basic components of HUD’s. The situational awareness and safety margin in automotive and aviation industries is increased due to HUD. HUD systems use to project information on the windshield, which alert you of lane markings, where to turn, identify how close the car in front of you or any objects, etc.

Increasing awareness of potential benefits of HUD’s is the key factor driving HUD’s market in China. Continuous rise in the number of vehicles on the road is leading to strict vehicle safety regulations in China. Because of this, consumers are focusing more on safety-related features in cars like HUD’s when making a purchase decision. Consumers are also becoming more aware of what HUD’s can do and are developing a visual information desire for the potential benefits of HUD’s in cars. In addition, various automotive original equipment manufacturers and suppliers are expected to further increase the awareness of the benefits of HUD’s among the general population, leading to a high fitment rate of HUD’s. The need for a secure, relaxed, and convenient lifestyle among people has been leading to the fast development of the automotive HUD’s market in China.

Automotive Heads up Display Market

Automotive Heads-up Display market in China is segmented on the basis of their product type and applications. On the basis of product type, Automotive Heads-up Display market is subdivided into Combiner-projected HUD’s and Windshield-projected HUD’s. Windshield-projected HUD’s dominated the automotive HUD market in China with over 90% share of the market in 2014. Windshield-projected HUD’s are witnessing strong demand from end users. However, HUD’s have low adoption in mid-size cars because of their high cost. But, with developments in the display technology and declining ASP of HUD’s, it is expected that combiner- projected HUD’s will witness an increase in their market share. There are various display technologies being incorporated by HUD manufacturers in China. DLP projection technology, LCoS which is reflection-based display technology are some of the technologies used in manufacturing of HUD’s.

On the basis of application, automotive HUD’s market is divided into Mid-size Cars, Premium Cars. Automotive HUD’s market was dominated by the Premium Cars with over 90% share of the market in 2014. China is a high growth potential market for premium cars, recording unprecedented growth in 2014. In 2014, this segment witnessed significant growth in China with premium brands such as Audi, BMW, Mercedes-Benz, Porsche, and Volkswagen. High technological innovation, more comforts are some key factors which make premium cars dominating. A healthy economy and increasing individual income in China are driving demand for mid-size car sales. However, mid-size car customers are price sensitive, and the high ASP of HUD’s makes a car more expensive, lowering the adoption of HUD’s in this sector.

Some of the major industry participants in automotive HUD’s market include Bosch, Continental, Delphi Automotive, Denso, Nippon Seiki, Panasonic, Visteon, Yazaki.


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