Home >> Heavy Industry >> Transportation & Shipping >> Automotive

Automotive Heads-up Display Market in China (Combiner-projected HUD’s and Windshield-projected HUD’s) for Mid-size Cars and Premium Cars: Industry Perspective, Comprehensive Analysis and Forecast 2014 - 2020

Published: Oct-2015 | Format: PDF | Zion | Number of pages: 90 | Code: MRS - 36000


The report covers forecast and analysis for the China automotive heads up display market on country level. The study provides actual data of 2014 along with a forecast from 2015 to 2020 in terms of volume (Thousand Units) and revenue (USD million). The study includes drivers and restraints for the china automotive heads up display market along with the impact they have on the demand over the forecast period. Additionally, the report includes the study of opportunities available in the china automotive heads up display market on a china level.

The research provides decisive view on the China automotive heads up display market. The report includes a complete competitive scenario, recent trends, product life cycle and product portfolio of key vendors, which provides a comprehensive view of the market. The report evaluates Porter’s Five Forces model to estimate the grade of existing competition in the automotive heads up market. The study encompasses a market attractiveness analysis, wherein product segments are benchmarked based on their market size, growth rate and general attractiveness.

Report includes analysis of key products segments of automotive heads up market. It provides the current market size in terms of revenue as well as forecast of demand from 2015 to 2020 for individual product (Combiner-projected HUD’s, Windshield-projected HUD’s) segment.

The report covers competitive scenario that provides the company overviews of the key participants operating in the China market. There are some major manufactures have great impact on market namely as Bosch, Continental, Delphi Automotive, Denso, Nippon Seiki, Panasonic, Visteon, Yazaki.
This report segments the china market as follows:

China Automotive HUD Market: Product Segment Analysis

  • Combiner-projected HUD’s
  • Windshield-projected HUD’s

China Automotive HUD Market: End-user Analysis

  • Mid-size Cars
  • Premium Cars
  • Chapter 1. Preface
    • 1.1. Report description and scope
    • 1.2. Assumptions
    • 1.3. Research methodology
      • 1.3.1. Market research process
    • 1.4. List of abbreviations
  • Chapter 2. Executive Summary
    • 2.1. China Automotive Heads-Up Display Market Revenue, 2014 - 2020 (Thousand Units) (USD Million)
    • 2.2. China Automotive Heads-Up Display Market: Snapshot
  • Chapter 3. Automotive Heads-Up Display Market – China Industry Analysis
    • 3.1. Introduction
    • 3.2. Value Chain Analysis
      • 3.2.1. China Automotive Heads-Up Display: Value Chain Analysis
    • 3.3. Market Drivers
      • 3.3.1. Drivers for China Automotive Heads-Up Display Market: Impact Analysis
      • 3.3.2. Increasing awareness of potential benefits of HUDs
      • 3.3.3. Localization of production
      • 3.3.4. Strong rise in car production
        • 3.3.4.1. China Car Production, 2014 – 2020 (Million Units)
      • 3.3.5. China Fitment rate of HUDs in cars, 2014 - 2020
      • 3.3.6. UR:BAN research initiative
    • 3.4. Combiner HUD development
      • 3.4.1. Increasing provision for product differentiation features
    • 3.5. Market Restraints
      • 3.5.1. Restraints for China Automotive Heads-Up Display Market: Impact Analysis
      • 3.5.2. High cost of HUDs
      • 3.5.3. Size of HUDs
      • 3.5.4. Cyclical nature of automotive sales and production
      • 3.5.5. Time-to-market pressure
      • 3.5.6. Driver distractions
    • 3.6. Opportunity
      • 3.6.1. Self-driving Concept Car
      • 3.6.2. Strategic collaboration among automotive OEMs
      • 3.6.3. FDI in vehicle manufacturing
      • 3.6.4. eclining ASPs of HUDs
      • 3.6.5. Paradigm shift in automotive industry
      • 3.6.6. AR HUDs
      • 3.6.7. Increased focus on improving safety and convenience
    • 3.7. Porter’s Five Forces Analysis
    • 3.8. Market Attractiveness Analysis
      • 3.8.1. Market Attractiveness Analysis by Product Segment
      • 3.8.2. Market Attractiveness Analysis by Application
  • Chapter 4. China Automotive Heads-Up Display Market – Competitive Landscape
    • 4.1. Market Overview
    • 4.2. Technology Landscape
      • 4.2.1. Competitive scenario
  • Chapter 5. China Automotive Heads-Up Display Market – Product Segment Analysis
    • 5.1. Automotive Heads-Up Display Market: Product Segment Analysis
      • 5.1.1. China Automotive Heads-Up Display Market Share by Product Segment, 2014 - 2020
    • 5.2. Combiner-projected HUD’s
      • 5.2.1. China Combiner-projected HUD’s Market for, 2014 - 2020, (Thousand Units) (USD Million)
    • 5.3. Windshield-projected HUD’s
      • 5.3.1. China Windshield-projected HUD’s Market, 2014 - 2020, (Thousand Units) (USD Million)
  • Chapter 6. Automotive Heads-Up Display Market – Technology Analysis
  • Chapter 7. Automotive Heads-Up Display Market – Application Analysis
    • 7.1. Automotive Heads-Up Display Market: Application Analysis
      • 7.1.1. China Automotive Heads-Up Display Market Share by Application, 2014 - 2020
    • 7.2. Mid-size Car
      • 7.2.1. China Automotive Heads-Up Display Market for Mid-size Car, 2014 – 2020, (Thousand Units) (USD Million)
    • 7.3. Premium Car
      • 7.3.1. China Automotive Heads-Up Display Market for Premium Car, 2014 - 2020 (Thousand Units) (USD Million)
  • Chapter 8. Company Profiles
    • 8.1. Continental
      • 8.1.1. Overview
        • 8.1.1.1. Continental in HUD Market:
      • 8.1.2. Financials
        • 8.1.2.1. Continental Revenue by Geography, 2013
        • 8.1.2.2. Continental Revenue by Product Segment, 2012 and 2013
      • 8.1.3. Strategy
      • 8.1.4. Recent Developments
      • 8.1.5. SWOT Analysis
    • 8.2. Delphi Automotive
      • 8.2.1. Overview
        • 8.2.1.1. Delphi Automotive in HUD Market
      • 8.2.2. Financials
        • 8.2.2.1. Delphi Automotive Revenue by Geography, 2014
        • 8.2.2.2. Delphi Automotive Revenue by Product Segment, 2012 and 2013 (USD Billion)
      • 8.2.3. Strategy
      • 8.2.4. Recent Developments
      • 8.2.5. SWOT Analysis
    • 8.3. DENSO
      • 8.3.1. Overview
        • 8.3.1.1. DENSO in HUD Market
      • 8.3.2. Financials
        • 8.3.2.1. DENSO Revenue by Geography, 2014
        • 8.3.2.2. DENSO Revenue by Product Segment, 2012 and 2013 (USD Billion)
      • 8.3.3. Business Strategy
      • 8.3.4. Recent Developments
      • 8.3.5. SWOT Analysis
    • 8.4. Nippon Seiki
      • 8.4.1. Overview
      • 8.4.2. Financials
        • 8.4.2.1. Nippon Seiki Revenue by Geography, 2014
        • 8.4.2.2. Nippon Seiki Revenue by Product, 2012 and 2013 (USD Million)
      • 8.4.3. Business Strategy
      • 8.4.4. SWOT Analysis
    • 8.5. Panasonic
      • 8.5.1. Overview
        • 8.5.1.1. Panasonic in HUD Market
      • 8.5.2. Financials
        • 8.5.2.1. Panasonic Revenue by Geography, 2014
        • 8.5.2.2. Panasonic Revenue by Product, 2012 and 2013 (USD Billion)
      • 8.5.3. Business Strategy
      • 8.5.4. Recent Developments
      • 8.5.5. SWOT Analysis

List of Tables

1.    Market Snapshot    
1.    Drivers For China Automotive Heads-Up Display Market: Impact Analysis    
2.    Restraints For China Automotive Heads-Up Display Market: Impact Analysis


List of Figures

1.    Market Research Process    
2.    China Automotive Heads-Up Display Revenue, 2014 - 2020 (Thousand Units) (USD Million)
3.    China Automotive Heads-Up Display: Value Chain Analysis    
4.    China Car Production, 2014 – 2020 (Million Units)    
5.    China Fitment rate of HUDs in cars, 2014 - 2020    
6.    ASP of HUD’s in Car, 2014 – 2020 (USD)    
7.    Porter’s five forces analysis    
8.    Market Attractiveness Analysis by Application    
9.    Market Attractiveness Analysis by Application    
10.    Technology Landscape    
11.    China Automotive Heads-Up Display Market Share by Product Segment, 2014 - 2020    
12.    China Combiner-projected HUD’s Market for, 2014 - 2020, (Thousand Units) (USD Million)    
13.    China Windshield-projected HUD’s Market, 2014 - 2020, (Thousand Units) (USD Million)    
14.    China Automotive Heads-Up Display Market Share by Application, 2014 - 2020    
15.    China Automotive Heads-Up Display Market for Mid-size Car, 2014 – 2020, (Thousand Units) (USD Million)    
16.    China Automotive Heads-Up Display Market for Premium Car, 2014 - 2020 (Thousand Units) (USD Million)    
17.    Continental Revenue by Geography, 2013    
18.    Continental Revenue by Product Segment, 2012 and 2013 (USD Billion)    
19.    Continental: SWOT Analysis    
20.    Delphi Automotive Revenue by Geography, 2014    
21.    Delphi Automotive Revenue by Product Segment, 2012 and 2013 (USD Billion)    
22.    Delphi Automotive: SWOT Analysis    
23.    DENSO Revenue by Geography, 2014    
24.    DENSO Revenue by Product Segment, 2012 and 2013 (USD Billion)    
25.    DENSO: SWOT Analysis    
26.    Nippon Seiki Revenue by Geography, 2014    
27.    Nippon Seiki Revenue by Product, 2012 and 2013 (USD Million)    
28.    Nippon Seiki: SWOT Analysis    
29.    Panasonic Revenue by Geography, 2014    
30.    Panasonic Revenue by Product, 2012 and 2013 (USD Billion)    
31.    Panasonic: SWOT Analysis

Inquiry For Buying



Request Sample




Zion Research uses the synergy of combination of both primary research and secondary research for its research reports. For this study, we have conducted extensive primary research, wherein we have conducted in-depth interviews of the key opinion leader of this industry. Primary research make up for the biggest chunk of our data sources in addition to secondary research.

We referred to product literature of leading industry participants, annual reports, press releases, government publications, and other relevant sources for data collection and analysis thereof. Secondary research also includes a search of recent trade journals, technical writing, internet sources, and statistical data from government websites, trade associations and agencies.  

Zion Research has collected key data related to the Automotive Heads-up Display and analyzed these data using a variety of methods. The market dynamics have been ascertained following a detailed study of the micro, meso, and macroeconomic indicators of the market.

This report is based on in-depth qualitative and quantitative analyses of the China Automotive Heads-up Display Market. The quantitative analysis involved the application of various projection and sampling techniques. The qualitative analysis involved primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes were validated through experts' opinions.

Primary Research

We conduct primary interviews with industry participants and commentators on an ongoing basis to validate data and analysis. A typical research interview fulfills the following functions:

  • Provides firsthand information on market size, market trends, growth trends, competitive landscape, outlook, etc.
  • Helps in validating and strengthening the secondary research findings
  • Further develops the analysis team’s expertise and market understanding
  • Primary research involves e-mail interactions, telephonic interviews as well as face-to-face interviews for each market, category, segment and sub-segment across geographies

Participants who typically partake in such a process include, but are not limited to:

  • Industry participants: CEOs, VPs, marketing/product managers, market intelligence managers and national sales managers
  • Purchasing managers, technical personnel, distributors and resellers
  • Outside experts: Investment bankers, valuation experts and research analysts specializing in specific markets

Key opinion leaders specializing in different areas corresponding to different industry verticals


Secondary Research

Secondary research sources that are typically referred to include, but are not limited to:

  • Company websites, annual reports, financial reports, broker reports, investor presentations and SEC filings
  • IDC and other relevant magazines
  • Internal and external proprietary databases, and relevant patent and regulatory databases
  • National government documents, statistical databases and market reports

News articles, press releases and webcasts specific to companies operating in the market

Based on the research results and technical insights thus gathered, Zion research analysts have provided a comprehensive analysis of the varied aspects of the market. The impact of global economic conditions and other macroeconomic indicators was also considered when assessing the market.

Models

Where no hard data is available, we use models and estimates to produce comprehensive data sets. A rigorous methodology is adopted, wherein the available hard data is cross-referenced with the following data types to produce estimates:

  • Demographic data: Population split by segments
  • Macroeconomic indicators: GDP, PPP, Per Capita Income, etc.
  • Industry indicators: Expenditure, technology stage and infrastructure, sector growth and facilities
  • Data is then cross-checked by an expert panel.

Heads-up Display (HUD) technology plays a major role in the automotive and aviation application. Improved reality is an emerging trend in the head-up display market. It’s a transparent display that displays data in the car without requiring users to look away from their usual viewpoints. A typical HUD consists of a display unit and a processor or HUD computer. Combiner, projector unit, display panel, and video generator are some of the basic components of HUD’s. The situational awareness and safety margin in automotive and aviation industries is increased due to HUD. HUD systems use to project information on the windshield, which alert you of lane markings, where to turn, identify how close the car in front of you or any objects, etc.

Increasing awareness of potential benefits of HUD’s is the key factor driving HUD’s market in China. Continuous rise in the number of vehicles on the road is leading to strict vehicle safety regulations in China. Because of this, consumers are focusing more on safety-related features in cars like HUD’s when making a purchase decision. Consumers are also becoming more aware of what HUD’s can do and are developing a visual information desire for the potential benefits of HUD’s in cars. In addition, various automotive original equipment manufacturers and suppliers are expected to further increase the awareness of the benefits of HUD’s among the general population, leading to a high fitment rate of HUD’s. The need for a secure, relaxed, and convenient lifestyle among people has been leading to the fast development of the automotive HUD’s market in China.

Automotive Heads up Display Market

Automotive Heads-up Display market in China is segmented on the basis of their product type and applications. On the basis of product type, Automotive Heads-up Display market is subdivided into Combiner-projected HUD’s and Windshield-projected HUD’s. Windshield-projected HUD’s dominated the automotive HUD market in China with over 90% share of the market in 2014. Windshield-projected HUD’s are witnessing strong demand from end users. However, HUD’s have low adoption in mid-size cars because of their high cost. But, with developments in the display technology and declining ASP of HUD’s, it is expected that combiner- projected HUD’s will witness an increase in their market share. There are various display technologies being incorporated by HUD manufacturers in China. DLP projection technology, LCoS which is reflection-based display technology are some of the technologies used in manufacturing of HUD’s.

On the basis of application, automotive HUD’s market is divided into Mid-size Cars, Premium Cars. Automotive HUD’s market was dominated by the Premium Cars with over 90% share of the market in 2014. China is a high growth potential market for premium cars, recording unprecedented growth in 2014. In 2014, this segment witnessed significant growth in China with premium brands such as Audi, BMW, Mercedes-Benz, Porsche, and Volkswagen. High technological innovation, more comforts are some key factors which make premium cars dominating. A healthy economy and increasing individual income in China are driving demand for mid-size car sales. However, mid-size car customers are price sensitive, and the high ASP of HUD’s makes a car more expensive, lowering the adoption of HUD’s in this sector.

Some of the major industry participants in automotive HUD’s market include Bosch, Continental, Delphi Automotive, Denso, Nippon Seiki, Panasonic, Visteon, Yazaki.


Related Reports

Global Motor Spring Industry 2016 Market Research Report

May-2016 | 9Dimen Research | Pages : 156 | Code : MRS-64779 | 2850

2016 Global Motor Spring Industry Report is a professional and in-depth research report on the world's major regional market conditions of the Motor Spring industry, focusing on the main regions (North America, Europe and Asia) and the main countries (United States, Germany, Japan and China). The report firstly introduced the Motor Spring basics: definitions, classifications, applications and industry chain overview; industry policies and plans; product specifications; manufacturing proces Read more

Global High-performance Electric Motorcycle Market 2016-2020

Jun-2016 | Technavio | Pages : 78 | Code : MRS-64582 | 2500

About the High-performance Electric Motorcycle Market A high-performance electric motorcycle is propelled purely by electricity and is geared with advanced electric motorcycle powertrain components and Li-ion batteries (with high-energy density). These are sporty electric battery-powered motorcycles with top speeds in excess of 90 miles per hour and mile range beyond 80 miles. These motorcycles are equipped with high-density batteries that generate a large amount of torque. These high-per Read more

Global Automotive Hydro-mechanical Variable Transmission System Market 2016-2020

Jun-2016 | Technavio | Pages : 57 | Code : MRS-64571 | 2500

About Automotive Hydro-mechanical Variable Transmission System Transmission represents a key function of powertrains in automotive vehicles. A vehicle's transmission is a type of gearbox that directs the power generated from an internal combustion engine to the wheel axle. Typically, an automotive transmission system includes the entire drivetrain, which comprises components such as a gearbox, clutch, prop shaft, drive shafts, and differentials, among others. Different types of transmissio Read more

Global Motorcycle Airbag Jacket Market 2016-2020

Jun-2016 | Technavio | Pages : 77 | Code : MRS-64569 | 2500

About Motorcycle Airbag Jacket Motorcycles are considered one of the most vulnerable modes of transport compared to other vehicles such as passenger cars, trucks, and buses. Most often these machines are built with high-performance engines, which result in a volatile weight-to-torque ratio. These factors make motorcycles the most vulnerable machines on the roads, adding greater risk to the riding experience. In the event of crash or an accident, motorcycle riders lack the protection of an Read more

Global Automotive Torque Converter Market 2016-2020

Jun-2016 | Technavio | Pages : 50 | Code : MRS-64566 | 2500

About Automotive Torque Converter A torque converter allows a vehicle engine to spin independently of the transmission. When the engine turns slowly (for instance when the vehicle is idling at a traffic signal), the amount of torque passing through the torque converter to the transmission is small; however, it requires light pressure on the brake pedal. When the driver applies more pressure on the accelerator, the engine revs up and pumps more fluid into the torque converter. Thus, more to Read more

Global Automotive Under-the-hood Electronics Market 2016-2020

Jun-2016 | Technavio | Pages : 93 | Code : MRS-64561 | 2500

About Automotive Under-the-hood Electronics Under the hood electronics include anti-lock braking systems, ECU control units, electronic fuel injection system, and automated locking systems, among others. In other words, all the mechanical functions of vehicles, which are controlled by electronics or transformed to electronic functionality, are included in engine control components. The automotive industry has witnessed a structural shift in the form of transformation of mechanical operatio Read more

Global Automotive Traffic Sign Recognition System Market 2016-2020

Jun-2016 | Technavio | Pages : 67 | Code : MRS-64560 | 2500

About Automotive Traffic Sign Recognition Systems As the name suggests, the automotive traffic sign recognition system enables automobiles to recognize the traffic signal and update the driver on information related to speed limits, among other parameters. The system uses the same cameras that form a part of the ADAS. In addition to this, it includes high-performance software that enhances the capabilities of ADAS for recognition of speed limit signs. The camera used is a front-mounted mul Read more

Continuously Variable Transmissions System Market in APAC 2016-2020

Jun-2016 | Technavio | Pages : 71 | Code : MRS-64559 | 2500

About Continuously Variable Transmissions Systems Transmission is a key function of powertrains in automotive vehicles. A vehicle's transmission is a type of gearbox that directs the power generated from an internal combustion engine to the wheel axle. Typically, an automotive transmission system includes the entire drivetrain, which comprises components such as a gearbox, clutch, prop shaft, drive shafts, and differentials. Currently, different types of transmissions like manual transmiss Read more

Global Motorcycle Adaptive Cruise Control Market 2016-2020

Jun-2016 | Technavio | Pages : 76 | Code : MRS-64506 | 2500

About Motorcycle Adaptive Cruise Control Market Motorcycle adaptive cruise control mechanisms are electronic components that monitor motorcycle speed by controlling engine RPM to maintain a constant set speed. The adaptive cruise control is made up of three main components: servo unit, throttle cable, and the associated wiring. An adaptive cruise control uses the speed signal from vehicle speed sensor in case of electronic speedometers, or monitor engine RPM through electrical connections Read more

Global Automotive Lidar Sensors Market 2016-2020

Jun-2016 | Technavio | Pages : 71 | Code : MRS-64394 | 2500

About the Automotive LiDAR Sensors Market LiDAR (light detection and ranging) sensing is a technology that measures distance by illuminating a target with a laser light. In automobiles, LiDAR sensors are largely used to automate driving of vehicles through obstacle detection and avoidance, which would enable safe navigation. Cost map or point cloud outputs from the LiDAR sensor provide the necessary data for robot software to determine where potential obstacles exist in the environment an Read more

Single User | $(USD)2999 View Pricing