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IPTV Market for Advertising and Marketing, Media and Entertainment, Gaming, E-Commerce, Healthcare and Medical, Telecommunication & It and Others - Global Industry Perspective, Comprehensive Analysis, and Forecast, 2015 - 2021

Published: May-2016 | Format: PDF | Zion | Number of pages: 110 | Code: MRS - 59822

The report covers forecast and analysis for the IPTV market on a global, regional and country level. The study provides historic data of 2015 along with a forecast from 2016 to 2021 based on revenue (USD million). The study includes drivers and restraints for the IPTV market along with the impact they have on the demand over the forecast period. Additionally, the report includes the study of opportunities available in the IPTV market on a global level.

In order to give the users of this report a comprehensive view on the IPTV market, we have included a detailed value chain analysis. To understand the competitive landscape in the market, an analysis of Porter’s Five Forces model for the IPTV market has also been included in the study. The study encompasses a market attractiveness analysis, wherein application segments are benchmarked based on their market size, growth rate and general attractiveness.

The report provides company market share analysis in order to give a broader overview of the key players in the market. In addition, the report also covers key strategic developments of the market including acquisitions & mergers, new product launch, agreements, partnerships, collaborations & joint ventures, research& development, product and regional expansion of major participants involved in the market on global and regional basis. Moreover, the study covers price trend analysis, product portfolio of various companies along with patent analysis (2011-2016) bifurcated into patent trend, patent share by company and patent analysis according to region.

The study provides a decisive view on the IPTV market by segmenting the market based on products and applications. All the segments have been analyzed based on present and future trends and the market is estimated from 2015 to 2021.  Key product segments covered under this study includes advertising and marketing, media and entertainment, gaming, e-commerce, healthcare and medical, telecommunication & it and others. The regional segmentation includes the current and forecast demand for North America, Europe, Asia Pacific, Latin America and Middle East and Africa with its further bifurcation into major countries including U.S. Germany, France, UK, China, Japan, India and Brazil. This segmentation includes demand for IPTV based on individual applications in all the regions and countries.

The report also includes detailed profiles of end players such as AT&T, Inc, Bharti Airtel Limited, CenturyLink, Inc., Deutsche Telecom, ARRIS Group, Inc., Cisco Systems, Inc, and Broadcom Corporation. The detailed description of players includes parameters such as company overview, financial overview, business strategies and recent developments of the company.
 
The report segments the global IPTV market as:

Global IPTV Market: Application Segment Analysis

  • Advertising and Marketing
  • Media and Entertainment
  • Gaming
  • E-Commerce
  • Healthcare and Medical
  • Telecommunication and It
  • Others

Global IPTV Market: Regional Segment Analysis

  • North America
    • U.S.
  • Europe
    • UK
    • France
    • Germany
  • Asia Pacific
    • China
    • Japan
    • India
  • Latin America
    • Brazil
  • Middle East and Africa
  • Chapter 1. Preface
    • 1.1. Report description and scope
    • 1.2. Research scope
    • 1.3. Research methodology
      • 1.3.1. Market research process
      • 1.3.2. Market research methodology
  • Chapter 2. Executive Summary
    • 2.1. Global IPTV market, 2015 - 2021, (USD Million)
    • 2.2. IPTV: Market snapshot
  • Chapter 3. IPTV Market: Industry Analysis
    • 3.1. IPTV: Market dynamics
    • 3.2. Market Drivers
      • 3.2.1. Growing demand across different application sectors
      • 3.2.2. Increasing demand for high-definition channels and video on demand
      • 3.2.3. Reducing cost of IPTV services and government initiatives to increase broadband penetration
    • 3.3. Restraints
      • 3.3.1. Competition from cable TV and satellite TV operators
    • 3.4. Opportunity
      • 3.4.1. Advanced technologies with IPTV systems
    • 3.5. Porter’s Five Forces Analysis
    • 3.6. Market Attractiveness Analysis
      • 3.6.1. Market attractiveness analysis by application segment
      • 3.6.2. Market attractiveness analysis by regional segment
  • Chapter 4. Global IPTV Market: Competitive Landscape
    • 4.1. Company Market Share Analysis
      • 4.1.1. Global IPTV market: company market share, 2015
    • 4.2. Strategic Development
      • 4.2.1. Acquisitions & Mergers
      • 4.2.2. New Product Launch
      • 4.2.3. Agreements, Partnerships, Collaborations and Joint Ventures
      • 4.2.4. Research and Development, Product and Regional Expansion
    • 4.3. Product Portfolio
    • 4.4. Patent Analysis (2011-2016)
      • 4.4.1. Patent Trend
      • 4.4.2. Patent Share by company
      • 4.4.3. By Region
  • Chapter 5. Global IPTV Market: Application Overview
    • 5.1. Global IPTV market share, by application, 2015 and 2021
    • 5.2. Global IPTV market for advertising and marketing, 2015 - 2021 (USD Million)
    • 5.3. Global IPTV market for media and entertainment, 2015 - 2021 (USD Million)
    • 5.4. Global IPTV market for gaming, 2015 - 2021 (USD Million)
    • 5.5. Global IPTV market for e-commerce, 2015 - 2021 (USD Million)
    • 5.6. Global IPTV market for healthcare and medical, 2015 - 2021 (USD Million)
    • 5.7. Global IPTV market for telecommunication and IT, 2015 – 2021 (USD Million)
    • 5.8. Global IPTV market for other application, 2015 – 2021 (USD Million)
  • Chapter 6. Global IPTV Market: Regional Analysis
    • 6.1. Global IPTV market: Regional overview
      • 6.1.1. Global IPTV market share, by region, 2015 and 2021
    • 6.2. North America
      • 6.2.1. North America IPTV market revenue, by application, 2015 – 2021 (USD Million)
      • 6.2.2. U.S.
        • 6.2.2.1. U.S. IPTV market revenue, by application, 2015 – 2021 (USD Million)
    • 6.3. Europe
      • 6.3.1. Europe IPTV market revenue, by application, 2015 – 2021 (USD Million)
      • 6.3.2. UK
        • 6.3.2.1. UK IPTV market revenue, by application, 2015 – 2021 (USD Million)
      • 6.3.3. France
        • 6.3.3.1. France IPTV market revenue, by application, 2015 – 2021 (USD Million)
      • 6.3.4. Germany
        • 6.3.4.1. Germany IPTV market revenue, by application, 2015 – 2021 (USD Million)
    • 6.4. Asia Pacific
      • 6.4.1. Asia-Pacific IPTV market revenue, by application, 2015 – 2021 (USD Million)
      • 6.4.2. China
        • 6.4.2.1. China IPTV market revenue, by application, 2015 – 2021 (USD Million)
      • 6.4.3. Japan
        • 6.4.3.1. Japan IPTV market revenue, by application, 2015 – 2021 (USD Million)
      • 6.4.4. India
        • 6.4.4.1. India IPTV market revenue, by application, 2015 – 2021 (USD Million)
    • 6.5. Latin America
      • 6.5.1. Latin America IPTV market revenue, by application, 2015 – 2021 (USD Million)
      • 6.5.2. Brazil
        • 6.5.2.1. Brazil IPTV market revenue, by application, 2015 – 2021 (USD Million)
    • 6.6. Middle East & Africa
      • 6.6.1. Middle East & Africa IPTV market revenue, by application, 2015 – 2021 (USD Million)
  • Chapter 7. Company Profiles
    • 7.1. AT&T, Inc
      • 7.1.1. Overview
      • 7.1.2. Financials
      • 7.1.3. Product portfolio
      • 7.1.4. Business strategy
      • 7.1.5. Recent developments
    • 7.2. Bharti Airtel Limited
      • 7.2.1. Overview
      • 7.2.2. Financials
      • 7.2.3. Product portfolio
      • 7.2.4. Business strategy
      • 7.2.5. Recent developments
    • 7.3. CenturyLink, Inc.
      • 7.3.1. Overview
      • 7.3.2. Financials
      • 7.3.3. Product portfolio
      • 7.3.4. Business strategy
      • 7.3.5. Recent developments
    • 7.4. Deutsche Telecom
      • 7.4.1. Overview
      • 7.4.2. Financials
      • 7.4.3. Product portfolio
      • 7.4.4. Business strategy
      • 7.4.5. Recent developments
    • 7.5. ARRIS Group, Inc.
      • 7.5.1. Overview
      • 7.5.2. Financials
      • 7.5.3. Product portfolio
      • 7.5.4. Business strategy
      • 7.5.5. Recent developments
    • 7.6. Cisco Systems, Inc.
      • 7.6.1. Overview
      • 7.6.2. Financials
      • 7.6.3. Product portfolio
      • 7.6.4. Business strategy
      • 7.6.5. Recent developments
    • 7.7. Broadcom Corporation
      • 7.7.1. Overview
      • 7.7.2. Financials
      • 7.7.3. Product portfolio
      • 7.7.4. Business strategy
      • 7.7.5. Recent developments
  • Chapter 8. Patents
    • 8.1. U.S. (US Patents)
    • 8.2. Europe (EP documents)
    • 8.3. Japan (Abstracts of Japan)
    • 8.4. Global (WIPO (PCT))

List of Tables

1. Global IPTV market snapshot
2. Drivers for IPTV market: Impact analysis
3. Restraints of IPTV market: Impact analysis
4. North America IPTV market revenue, by application, 2015 – 2021 (USD Million)
5. U.S. IPTV market revenue, by application, 2015 – 2021 (USD Million)
6. Europe IPTV market revenue, by application, 2015 – 2021 (USD Million)
7. UK IPTV market revenue, by application, 2015 – 2021 (USD Million)
8. France IPTV market revenue, by application, 2015 – 2021 (USD Million)
9. Germany IPTV market revenue, by application, 2015 – 2021 (USD Million)
10. Asia-Pacific IPTV market revenue, by application, 2015 – 2021 (USD Million)
11. China IPTV market revenue, by application, 2015 – 2021 (USD Million)
12. Japan IPTV market revenue, by application, 2015 – 2021 (USD Million)
13. India IPTV market revenue, by application, 2015 – 2021 (USD Million)
14. Latin America IPTV market revenue, by application, 2015 – 2021 (USD Million)
15. Brazil IPTV market revenue, by application, 2015 – 2021 (USD Million)
16. Middle East & Africa IPTV market revenue, by application, 2015 – 2021 (USD Million)


List of Figures

1. Global IPTV market segmentation by application and geography
2. Global IPTV market, 2015 - 2021 (USD Million)
3. Porter’s five forces analysis: IPTV market
4. Market attractiveness analysis by application segment
5. Market attractiveness analysis by regional segment
6. Global IPTV Market : Company Market Share, 2015
7. Patent trend between 2011 -2016
8. Patent Share by Company between 2011 - 2016
9. Patent Share by Region between 2011 - 2016
10. Global IPTV market share, by application, 2015 -2021
11. Global IPTV market for advertising and marketing, 2015 - 2021 (USD Million)
12. Global IPTV market for media and entertainment, 2015 - 2021 (USD Million)
13. Global IPTV market for gaming, 2015 - 2021 (USD Million)
14. Global IPTV market for e-commerce, 2015 - 2021 (USD Million)
15. Global IPTV market for healthcare and medical, 2015 - 2021 (USD Million)
16. Global IPTV market for telecommunication and IT, 2015 – 2021  (USD Million)
17. Global IPTV market for other application, 2015 – 2021  (USD Million)
18. Global IPTV market share, by region, 2015 - 2021
19. North America IPTV market, 2015 - 2021,  (USD Million)
20. Europe IPTV market, 2015 - 2021,  (USD Million)
21. Asia Pacific IPTV market, 2015 – 2021,  (USD Million)
22. Latin America IPTV market, 2015-2021,  (USD Million)
23. Middle East & Africa IPTV market, 2015 - 2021,  (USD Million)

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Zion Research uses the synergy of combination of both primary research and secondary research for its research reports. For this study, we have conducted extensive primary research, wherein we have conducted in-depth interviews of the key opinion leader of this industry. Primary research make up for the biggest chunk of our data sources in addition to secondary research.

We referred to product literature of leading industry participants, annual reports, press releases, government publications, and other relevant sources for data collection and analysis thereof. Secondary research also includes a search of recent trade journals, technical writing, internet sources, and statistical data from government websites, trade associations and agencies.

Zion Research has collected key data related to the Internet Protocol television Market and analyzed these data using a variety of methods. The market dynamics have been ascertained following a detailed study of the micro, meso, and macroeconomic indicators of the market.

This report is based on in-depth qualitative and quantitative analyses of the Global  Internet Protocol television Market. The quantitative analysis involved the application of various projection and sampling techniques. The qualitative analysis involved primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes were validated through experts' opinions.

Primary Research

We conduct primary interviews with industry participants and commentators on an ongoing basis to validate data and analysis. A typical research interview fulfills the following functions:

  • Provides firsthand information on market size, market trends, growth trends, competitive landscape, outlook, etc.
  • Helps in validating and strengthening the secondary research findings
  • Further develops the analysis team’s expertise and market understanding
  • Primary research involves e-mail interactions, telephonic interviews as well as face-to-face interviews for each market, category, segment and sub-segment across geographies

Participants who typically partake in such a process include, but are not limited to:

  • Industry participants: CEOs, VPs, marketing/product managers, market intelligence managers and national sales managers
  • Purchasing managers, technical personnel, distributors and resellers
  • Outside experts: Investment bankers, valuation experts and research analysts specializing in specific markets

Key opinion leaders specializing in different areas corresponding to different industry verticals

Secondary Research

Secondary research sources that are typically referred to include, but are not limited to:

  • Company websites, annual reports, financial reports, broker reports, investor presentations and SEC filings
  • IDC and other relevant magazines
  • Internal and external proprietary databases, and relevant patent and regulatory databases
  • National government documents, statistical databases and market reports

News articles, press releases and webcasts specific to companies operating in the market

Based on the research results and technical insights thus gathered, Zion research analysts have provided a comprehensive analysis of the varied aspects of the market. The impact of global economic conditions and other macroeconomic indicators was also considered when assessing the market.

Models

Where no hard data is available, we use models and estimates to produce comprehensive data sets. A rigorous methodology is adopted, wherein the available hard data is cross-referenced with the following data types to produce estimates:

  • Demographic data: Population split by segments
  • Macroeconomic indicators: GDP, PPP, Per Capita Income, etc.
  • Industry indicators: Expenditure, technology stage and infrastructure, sector growth and facilities
  • Data is then cross-checked by an expert panel.

Internet Protocol television (IPTV) is a relatively new and still evolving technology through which television services are delivered using the Internet protocol over a network such as LAN or Internet. IPTV is an improved technology than cable or satellite TV, which allows for more flexibility within the network. It provides multimedia services such as television, video, audio, text, graphics, data delivered and others through IP based network.

The IPTV market is primarily driven by increasing demand for high-definition channels and video on demand. Connected services packaged together with IPTV services increases the adoption across various end-user segments such as enterprises (small, large), residential customers. These are other driving factors of the IPTV market. In addition, rising demand from Internet video advertising affect the IPTV market positively. However, competition from cable TV and satellite TV operators is a major challenge that may limit the growth of the IPTV market. Even so, advanced technologies in IPTV systems may open the growth opportunities for the IPTV market arena within the forecast period.

Global IPTV Market Revenue

Advertising and marketing, media and entertainment, gaming, e-commerce, healthcare and medical, telecommunication & it and others are the key applications of the global IPTV market. Among all, advertising and marketing is expected to dominate the global marketplace within the forecast period as well. In addition, media & entertainment and telecommunication & IT are other important outlets that are expected to have promising growth during the years to come due to robust demand for IPTV.

Europe was one of the leading regions in the global market of IPTV and accounted for significant share of the total market in 2013 due to the development of supportive infrastructure and reduced IPTV subscription prices in the region. Asia Pacific and North America are anticipated to experience promising growth in the IPTV market in the coming years.

AT&T, Inc, Bharti Airtel Limited, CenturyLink, Inc., Deutsche Telecom, ARRIS Group, Inc., Cisco Systems, Inc, Broadcom Corporation are some of the key vendors in the market.


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