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U.S. Pet Food (Dry Food, Wet Food and Treat & Snacks/Mixers) Market for Dogs, Cats and Other Pets 2014 - 2020

Published: Sep-2015 | Format: PDF | Zion | Number of pages: 62 | Code: MRS - 34819

The report covers forecast and analysis for the U.S. pet food market on a regional level. The study provides historic data of 2014 along with a forecast from 2015 to 2020 based on both volumes (kilo tons) and revenue (USD billion). The study includes drivers and restraints for the U.S. pet food market along with the impact they have on the demand over the forecast period. Additionally, the report includes the study of opportunities available in the pet food market in the U.S..

In order to give the users of this report a comprehensive view on the pet food in the U.S. country, we have included a detailed competitive scenario and product portfolio of the major industry participants and buying criteria of the buyers. To understand the competitive landscape in the market, an analysis of Porter’s Five Forces model for the pet food market has also been included. The study encompasses a market attractiveness analysis, wherein product segments are benchmarked based on their market size, growth rate and general attractiveness.

The study provides a decisive view on the pet food market in U.S. by segmenting the market based on applications. All the application segments have been analyzed based on present and future trends and the market is estimated from 2014 to 2020. Key products market covered under this study includes dry food, wet food and treat & snacks/mixers. Key applications market covered under this study includes dogs, cats and other pets. This segmentation includes demand for pet food based on individual product and application segments in the U.S.

Some of the key participants for the U.S. pet food market includes Mars Petcare Inc., P&G PetCare, Big Heart Pet Brands, Nestle Purina PetCare, Diamond Pet Foods, Hill’s Pet Nutrition,  Deuerer, WellPet, Blue Buffalo, and Heristo AG.

The report segments the U.S. pet food market as:

U.S. Pet Food Market: Product Segment Analysis

  • Dry Food
  • Wet Food
  • Treat and Snacks/Mixers

U.S. Pet Food Market: Application Segment Analysis

  • Dogs
  • Cats
  • Other Pets


Table of Content

Chapter 1 Preface

  • 1.1 Report description and scope
  • 1.2 Research methodology
    • 1.2.1 Market research process
    • 1.2.2 Market research methodology
  • 1.3 List of abbreviations

Chapter 2 Executive Summary

  • 2.1 U.S. Pet Food Market, 2014 - 2020 (USD Billion)
  • 2.2 U.S. Pet Food Market: Snapshot

Chapter 3 Pet Food Market – U.S. Industry Analysis

  • 3.1 Introduction
  • 3.2 Market Drivers
    • 3.2.1 Drivers for U.S. Pet Food Market: Impact Analysis
    • 3.2.2 Recovery from Economic Recession
    • 3.2.3 Increase in Pet Humanization
    • 3.2.4 Growing Pet Health Concerns
    • 3.2.5 Rise in Online Sales
  • 3.3 Market Restraints
    • 3.3.1 Restraints for U.S. Pet Food Market: Impact Analysis
    • 3.3.2 Pet Obesity
    • 3.3.3 Increased Product Recalls
    • 3.3.4 Threat of Substitutes
  • 3.4 Opportunities
    • 3.4.1 Premiumization of Pet Foods
    • 3.4.2 Rise in R&D Initiatives
    • 3.4.3 Increased Adoption of Private-label Brands
    • 3.4.4 Increase in Marketing Initiatives
  • 3.5 Porter’s Five Forces Analysis
  • 3.6 Market Attractiveness Analysis
    • 3.6.1 Market Attractiveness Analysis by Product Segment

Chapter 4 U.S. – Country Profile

  • 4.1 Overview
  • 4.2 Economic Indicators
    • 4.2.1 U.S. GDP Per Capita 2008-2013 (USD )
    • 4.2.2 U.S. Population 2008-2013 (million)
    • 4.2.3 U.S. Population by Age Structure 2014 (million)

Chapter 5 U.S. Pet Food Market – Competitive Landscape

  • 5.1 Buying Criteria
  • 5.2 Competitive Scenario
    • 5.2.1 Pet Food Market in U.S. by Leading Vendors 2014
  • 5.3 Product offerings
  • 5.4 Other Prominent Vendors

Chapter 6 U.S. Pet Food Market – By Type Analysis

  • 6.1 Segmentation of Pet Food Market in U.S. by Type
    • 6.1.1 Dog Food
    • 6.1.2 Cat Food
    • 6.1.3 Other Pet Food
    • 6.1.4 Population Split of Cat and Dog in U.S. 2014
    • 6.1.5 Segmentation of Pet Food Market in U.S. by Type 2014 (Volume)
    • 6.1.6 Segmentation of Pet Food Market in U.S. by Type 2014 (Revenue)

Chapter 7 U.S. Pet Food Market – Product Segment Analysis

  • 7.1 Overview: U.S. Pet Food Market
    • 7.1.1 Types of Pet Food
  • 7.2 Segmentation of Pet Food Market in U.S. by Product 2014
    • 7.2.1 Segmentation of Pet Food Market in U.S. by Product 2014
  • 7.3 Dry Food Market in U.S. 2014-2020 (USD billion)
  • 7.4 Wet Food Market in U.S. 2014-2020 (USD billion)
  • 7.5 Treat and Snacks/Mixers Market in U.S. 2014-2020 (USD billion)

Chapter 8 U.S. Pet Food Market – Packaging Material Segment Analysis

  • 8.1 U.S. Pet Food Market: Packaging Material Segment Analysis
    • 8.1.1 Segmentation of Pet Food Market in U.S. by Packaging Material

Chapter 9 U.S. Pet Food Market – Distribution Channel Analysis

  • 9.1 Segmentation of Pet Food Market in U.S. by Distribution Channel 2014
    • 9.1.1 Segmentation of Pet Food Market in U.S. by Distribution Channel 2014

Chapter 10 Company Profiles

  • 10.1 Big Heart Pet Brands
    • 10.1.1 Overview
    • 10.1.2 Business Strategy
    • 10.1.3 Recent Developments
    • 10.1.4 SWOT Analysis
  • 10.2 Mars
    • 10.2.1 Overview
    • 10.2.2 Business Segmentation
    • 10.2.3 Recent Developments
    • 10.2.4 SWOT Analysis
  • 10.3 Nestlé
    • 10.3.1 Overview
    • 10.3.2 Business Segmentation
      • 10.3.2.1 Nestlé: Business Segmentation by Revenue 2013
      • 10.3.2.2 Business Segmentation by Revenue 2012 and 2013
      • 10.3.2.3 Geographical Segmentation by Revenue 2013
    • 10.3.3 Business Strategy
    • 10.3.4 Recent Developments
    • 10.3.5 SWOT Analysis

List of Tables

TABLE 1 Market Snapshot
TABLE 2 Drivers For U.S. Pet Food Market: Impact Analysis
TABLE 3 Restraints For U.S. Pet Food Market: Impact Analysis


List of Figures

  • FIG. 1 Market Research Process
  • FIG. 2 Market Research Methodology
  • FIG. 3 U.S. Pet Food Market, 2014 - 2020 (USD Billion)
  • FIG. 4 Porter’s five forces analysis
  • FIG. 5 Market Attractiveness Analysis by Product Segment
  • FIG. 6 U.S. GDP Per Capita 2008-2013 (USD )
  • FIG. 7 U.S. Population 2008-2013 (million)
  • FIG. 8 U.S. Population by Age Structure 2014 (million)
  • FIG. 9 Pet Food Market in U.S. by Leading Vendors 2014
  • FIG. 10 Population Split of Cat and Dog in U.S. 2014
  • FIG. 11 Segmentation of Pet Food Market in U.S. by Type 2014 (Volume)
  • FIG. 12 Segmentation of Pet Food Market in U.S. by Type 2014 (Revenue)
  • FIG. 13 Types of Pet Food
  • FIG. 14 Segmentation of Pet Food Market in U.S. by Product 2014
  • FIG. 15 Dry Food Market in U.S. 2014-2020 (USD billion)
  • FIG. 16 Wet Food Market in U.S. 2014-2020 (USD billion)
  • FIG. 17 Treat and Snacks/Mixers Market in U.S. 2014-2020 (USD billion)
  • FIG. 18 Segmentation of Pet Food Market in U.S. by Packaging Material 2014
  • FIG. 19 Segmentation of Pet Food Market in U.S. by Distribution Channel 2014
  • FIG. 20 Big Heart Pet Brands: SWOT Analysis
  • FIG. 21 Mars: Business Segmentation
  • FIG. 22 Mars: SWOT Analysis
  • FIG. 23 Nestlé: Business Segmentation by Revenue 2013
  • FIG. 24 Nestlé: Business Segmentation by Revenue 2012 and 2013 (USD million)
  • FIG. 25 Nestlé: Geographical Segmentation by Revenue 2013
  • FIG. 26 Nestlé: SWOT Analysis

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Zion Research uses the synergy of combination of both primary research and secondary research for its research reports. For this study, we have conducted extensive primary research, wherein we have conducted in-depth interviews of the key opinion leader of this industry. Primary research make up for the biggest chunk of our data sources in addition to secondary research.

We referred to product literature of leading industry participants, annual reports, press releases, government publications, and other relevant sources for data collection and analysis thereof. Secondary research also includes a search of recent trade journals, technical writing, internet sources, and statistical data from government websites, trade associations and agencies.  

Zion Research has collected key data related to the Pet Food market and analyzed these data using a variety of methods. The market dynamics have been ascertained following a detailed study of the micro, meso, and macroeconomic indicators of the market.

This report is based on in-depth qualitative and quantitative analyses of the U.S. Pet Food market. The quantitative analysis involved the application of various projection and sampling techniques. The qualitative analysis involved primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes were validated through experts' opinions.

Primary Research

We conduct primary interviews with industry participants and commentators on an ongoing basis to validate data and analysis. A typical research interview fulfills the following functions:

  • Provides firsthand information on market size, market trends, growth trends, competitive landscape, outlook, etc.
  • Helps in validating and strengthening the secondary research findings
  • Further develops the analysis team’s expertise and market understanding
  • Primary research involves e-mail interactions, telephonic interviews as well as face-to-face interviews for each market, category, segment and sub-segment across geographies

Participants who typically partake in such a process include, but are not limited to:

  • Industry participants: CEOs, VPs, marketing/product managers, market intelligence managers and national sales managers
  • Purchasing managers, technical personnel, distributors and resellers
  • Outside experts: Investment bankers, valuation experts and research analysts specializing in specific markets

Key opinion leaders specializing in different areas corresponding to different industry verticals


Secondary Research

Secondary research sources that are typically referred to include, but are not limited to:

  • Company websites, annual reports, financial reports, broker reports, investor presentations and SEC filings
  • IDC and other relevant magazines
  • Internal and external proprietary databases, and relevant patent and regulatory databases
  • National government documents, statistical databases and market reports

News articles, press releases and webcasts specific to companies operating in the market

Based on the research results and technical insights thus gathered, Zion research analysts have provided a comprehensive analysis of the varied aspects of the market. The impact of global economic conditions and other macroeconomic indicators was also considered when assessing the market.

Models

Where no hard data is available, we use models and estimates to produce comprehensive data sets. A rigorous methodology is adopted, wherein the available hard data is cross-referenced with the following data types to produce estimates:

  • Demographic data: Population split by segments
  • Macroeconomic indicators: GDP, PPP, Per Capita Income, etc.
  • Industry indicators: Expenditure, technology stage and infrastructure, sector growth and facilities
  • Data is then cross-checked by an expert panel.

Plants or animal extracts are key raw materials used in the manufacture of pet food products. Pet food products are manufacture red according to the nutritional value of the raw materials that go well with the requirements of the type and age of the animal being fed. Pet food products in U.S. are sold through retail outlets in supermarkets and specialized pet stores.

The pet food market growth in U.S. is triggered by increase in pet humanization and growing pet health concerns further supported by revival in economy. People in the region are more concerned about fulfillment of the physical and emotional need of their pet. This has resulted into increase in spending on providing good quality food products to their pets. Further, increase in pet health concerns has made pet owners to shift towards healthy and nutritious food that is exclusively prepared according to the age and type of pet. U.S. is mature market for pet food products and the package, label, and other claims by pet food companies influence the purchase trends.

However, ever increasing product recalls and increasing pet obesity have posed major threat to the pet food industry in U.S. market. Obesity has become very common problem with pets such as dogs and cats. Over, 50% dogs and cats in U.S. are facing health problems owing to obesity. Moreover, arthritis and heart disease are other ailments affecting aging pets, thus discouraging the adoption of pets.

U.S. Pet Food Market

The U.S. pet food market was valued at USD 23.5 billion in 2014 and is expected to grow at a CAGR of 3.4% between 2015 and 2020. Pet food market is mainly segmented into dry food, wet food and treat & snacks/mixers. Dry food was the largest market segment of pet food industry in U.S. Wet food was the second largest market segment with around 20% share in total sales in 2014. Treat & snacks/mixers is small volume market and holds small market share. In terms of revenue, dog food accounted for largest market share followed by cat food segment with around 30% share in total revenue generated in year 2014.

The U.S. pet food industry is characterized by presence of large number of pet food product manufacturers. Intense competition among the producers has been resulted into increasing focus on research and development. Big Heart Pet Brands, Mars, and Nestlé are among the leading players in the U.S. pet food industry.


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