Report Details

According to the report published by the Market Research Store, global demand for the AD Network Software market was estimated at approximately USD 17,402.1 Million in 2020 and is anticipated to generate revenue of around USD 26,800.3 Million by end of 2026, growing at a CAGR of around 7.1% between 2021 and 2026.

Global AD Network Software Market: Overview.

Ad networks associate advertisers with web and app publishers. Ad networks combined ad inventory from websites and apps and match it with advertiser demand to make possible the digital advertising buying process. Most of the advertising income is generated through online distribution. Advertising through online media has multiple features that are different from the traditional way. The role of ad network software is implied in the thesis of online advertising. The increasing significance of ad network software is accountable to the fact that consumers generally refer to the bulk of online content in a short period of time. This thing makes it tough for the advertisers to arrange and master the plan for an advertising campaign, as an ad placed on various publisher web pages can hit the same consumer many times.

In such cases, an ad network software handles this issue in two possible ways i.e. firstly, it merges the sale of advertising on different publishers, and secondly, it uses technologies such as data-driven tracking to increase the outreach of campaigns. The tracking potential of an ad network software depends on the consumer’s choice to block tracking where the blocking ad by consumers may be at a low or high level. But in reality, when consumers choose to block tracking, they do not affect the externalities they perform on publishers. If ad levels lessen with the growth in the efficiency of tracking, there may be continuous obstruction at equilibrium. This analysis indicates that a privacy policy that minimizes tracking by reducing the cost of blocking cookies can have extreme effects on consumers. By integrating inventory across multiple web pages, an ad network software can give advertisers the ability to reach the expected size of the audience.

REPORT SNAPSHOT & REPORTING DATA TIMEFRAME
Parameter Details
Historical Date ( Actual Data) 2016 - 2020
Base Year Data 2020
Current Year Data 2021
Projected Data 2021 - 2026
Report coverage Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Segments covered product type, application, region
Regional scope North America; Europe; Asia Pacific; Central & South America; Middle East & Africa
Country Scope U.S.; Canada; Mexico; Germany; France; U.K.; China; Japan; South Korea; Singapore; Malaysia; Brazil; Saudi Arabia
Customization scope Free report customization (equivalent to up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.
Pricing and purchase options Avail customized purchase options to meet your exact research needs. Explore purchase options

 Global AD Network Software Market: Growth Factor

An ad network software normally functions on a cost-per-install and cost-per-click basis, making the possible more accurate calculation of the average revenue per user (ARPU) and leading the investment through cost-benefit analysis. There exist various types of ad networks such as forecasting where the information of inventory selling across publisher websites is tracked. All these factors boost the growth of an ad network software market. On the contrary, fake traffic is severely scaling on the worldwide industry. As a result, the budget may be wasted, which may hamper the growth of an ad network software market in the future. Moreover, the development in ad network software and the implementation of improved software are likely to drive growth opportunities to the ad network software market in the upcoming years.

 Global AD Network Software Market: Segmentation

Based on the solution, the ad network software market is separated into ad conversion tracking, ad dashboards, ad performance reports, and ad attribution reporting. Ad dashboards are used for analyzing and optimizing ads. In terms of type, the ad network software market is categorized into B2B and B2C. Advertising practices and technologies around ads preferred for consumers, which include re-targeting based on offsite behavior, are more usual than ads targeted at companies. However, B2B marketers are more experienced in utilizing personalization approaches such as sequence targeting and re-targeting inside complex sales cycles.

 Global AD Network Software Market: Regional Analysis

The global ad network software market is divided into North America, Europe, Asia Pacific, Latin America, Middle East & Africa, and South America.

North America accounts for the largest market share in the ad network software market, as this region is an early and advanced user of ad network software. The majority of the companies in North America are adopting ad network software.

 Global AD Network Software Market: Competitive Players

Major leading industries in the global ad network software market covers BidVertiser,  Infolinks, Clicksor, Revenue Hits, MediaNet, Undertone, Vibrant Media, and AdBlade. Bidvertiser offers its publishers display banners, smartlinks, pop-unders, XML and programmatic ads with an assurance for 100% worldwide coverage for both desktop and mobile and also gives its publishers the facility to monetize by CPC/CPM/CPA.  

Global Ad Network Software Market: By Solution

  • Ad Dashboards
  • Ad Conversion Tracking
  • Ad Attribution Reporting
  • Ad Performance Reports

Global Ad Network Software Market: By Business Type

  • B2B
  • B2C

Global Ad Network Software Market: Regional Segmentation Analysis

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • The UK
    • France
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Rest of Middle East & Africa

 

Frequently Asked Questions

What are the key factors driving global ad network software market expansion?

An ad network software normally functions on a cost-per-install and cost-per-click basis, making possible more accurate calculation of the average revenue per user (ARPU) and leading the investment through cost-benefit analysis. There exist various types of ad networks such as forecasting where the information of inventory selling across publisher websites is tracked. All these factors boost the growth of an ad network software market. However, fake traffic, a non-human traffic concern, is severely scaling on the market.

What will be the value of ad network software market during 2021- 2026?

The global demand for the AD Network Software market was estimated at approximately 17,402.1 Million in 2020 and is anticipated to generate revenue of around USD 26,800.3 Million by end of 2026, growing at a CAGR of around 7.1% between 2021 and 2026.

Which region will make notable contributions towards global ad network software market revenue?

North America accounts for the largest market share in the ad network software market, as this region is an early and advance user of ad network software. The majority of the companies in North America are adopting ad network software.

What are the key players leveraging ad network software market growth?

Major leading industries in the global ad network software market covers BidVertiser,  Infolinks, Clicksor, Revenue Hits, MediaNet, Undertone, Vibrant Media, and AdBlade.

Table Of Content

  • Chapter 1 Executive Summary
    • 1.1. Introduction of AD Network Software
    • 1.2. Global AD Network Software Market, 2020 & 2026 (USD Million)
    • 1.3. Global AD Network Software Market, 2016 – 2026(USD Million)
    • 1.4. Global AD Network Software MarketAbsulute Revenue Opportunity, 2016 – 2026(USD Million)
    • 1.5. Global AD Network Software MarketIncremental Revenue Opportunity, 2020 – 2026(USD Million)
  • Chapter 2 AD Network Software Market – Sulution Analysis
    • 2.1. Global AD Network Software Market – Sulution Overview
    • 2.2. Global AD Network Software Market Share, by Sulution, 2020 & 2026(USD Million)
    • 2.3. Ad Dashboards
      • 2.3.1. Global Ad DashboardsAD Network Software Market, 2016 – 2026(USD Million)
    • 2.4. Ad Conversion Tracking
      • 2.4.1. Global Ad Conversion TrackingAD Network Software Market, 2016 – 2026(USD Million)
    • 2.5. Ad Attribution Reporting
      • 2.5.1. Global Ad Attribution ReportingAD Network Software Market, 2016 – 2026(USD Million)
    • 2.6. Ad Performance Reports
      • 2.6.1. Global Ad Performance ReportsAD Network Software Market, 2016 – 2026(USD Million)
  • Chapter 3 AD Network Software Market – Business Type Analysis
    • 3.1. Global AD Network Software Market – Business Type Overview
    • 3.2. Global AD Network Software Market Share, by Business Type , 2020 & 2026(USD Million)
    • 3.3. B2B
      • 3.3.1. Global B2B AD Network Software Market, 2016 – 2026(USD Million)
    • 3.4. B2C
      • 3.4.1. Global B2CAD Network Software Market, 2016 – 2026(USD Million)
  • Chapter 4 AD Network Software Market – Regional Analysis
    • 4.1. Global AD Network Software Market Regional Overview
    • 4.2. Global AD Network Software Market Share, by Region, 2020 & 2026(USD Million)
    • 4.3. North America
      • 4.3.1. North AmericaAD Network Software Market, 2016 – 2026(USD Million)
        • 4.3.1.1. North AmericaAD Network Software Market, by Country, 2016 - 2026(USD Million)
      • 4.3.2. North AmericaAD Network Software Market, by Sulution, 2016 – 2026
        • 4.3.2.1. North AmericaAD Network Software Market, by Sulution, 2016 – 2026(USD Million)
      • 4.3.3. North AmericaAD Network Software Market, by Business Type , 2016 – 2026
        • 4.3.3.1. North AmericaAD Network Software Market, by Business Type , 2016 – 2026(USD Million)
      • 4.3.4. U.S.
        • 4.3.4.1. U.S.AD Network Software Market, 2016 – 2026(USD Million)
      • 4.3.5. Canada
        • 4.3.5.1. CanadaAD Network Software Market, 2016 – 2026(USD Million)
    • 4.4. Europe
      • 4.4.1. EuropeAD Network Software Market, 2016 – 2026(USD Million)
        • 4.4.1.1. EuropeAD Network Software Market, by Country, 2016 - 2026(USD Million)
      • 4.4.2. EuropeAD Network Software Market, by Sulution, 2016 – 2026
        • 4.4.2.1. EuropeAD Network Software Market, by Sulution, 2016 – 2026(USD Million)
      • 4.4.3. EuropeAD Network Software Market, by Business Type , 2016 – 2026
        • 4.4.3.1. EuropeAD Network Software Market, by Business Type , 2016 – 2026(USD Million)
      • 4.4.4. Germany
        • 4.4.4.1. GermanyAD Network Software Market, 2016 – 2026(USD Million)
      • 4.4.5. France
        • 4.4.5.1. FranceAD Network Software Market, 2016 – 2026(USD Million)
      • 4.4.6. U.K.
        • 4.4.6.1. U.K.AD Network Software Market, 2016 – 2026(USD Million)
      • 4.4.7. Italy
        • 4.4.7.1. ItalyAD Network Software Market, 2016 – 2026(USD Million)
      • 4.4.8. Spain
        • 4.4.8.1. SpainAD Network Software Market, 2016 – 2026(USD Million)
      • 4.4.9. Rest of Europe
        • 4.4.9.1. Rest of EuropeAD Network Software Market, 2016 – 2026(USD Million)
    • 4.5. Asia Pacific
      • 4.5.1. Asia PacificAD Network Software Market, 2016 – 2026(USD Million)
        • 4.5.1.1. Asia PacificAD Network Software Market, by Country, 2016 - 2026(USD Million)
      • 4.5.2. Asia PacificAD Network Software Market, by Sulution, 2016 – 2026
        • 4.5.2.1. Asia PacificAD Network Software Market, by Sulution, 2016 – 2026(USD Million)
      • 4.5.3. Asia PacificAD Network Software Market, by Business Type , 2016 – 2026
        • 4.5.3.1. Asia PacificAD Network Software Market, by Business Type , 2016 – 2026(USD Million)
      • 4.5.4. China
        • 4.5.4.1. ChinaAD Network Software Market, 2016 – 2026(USD Million)
      • 4.5.5. Japan
        • 4.5.5.1. JapanAD Network Software Market, 2016 – 2026(USD Million)
      • 4.5.6. India
        • 4.5.6.1. IndiaAD Network Software Market, 2016 – 2026(USD Million)
      • 4.5.7. South Korea
        • 4.5.7.1. South KoreaAD Network Software Market, 2016 – 2026(USD Million)
      • 4.5.8. South-East Asia
        • 4.5.8.1. South-East AsiaAD Network Software Market, 2016 – 2026(USD Million)
      • 4.5.9. Rest of Asia Pacific
        • 4.5.9.1. Rest of Asia PacificAD Network Software Market, 2016 – 2026(USD Million)
    • 4.6. Latin America
      • 4.6.1. Latin AmericaAD Network Software Market, 2016 – 2026(USD Million)
        • 4.6.1.1. Latin AmericaAD Network Software Market, by Country, 2016 - 2026(USD Million)
      • 4.6.2. Latin AmericaAD Network Software Market, by Sulution, 2016 – 2026
        • 4.6.2.1. Latin AmericaAD Network Software Market, by Sulution, 2016 – 2026(USD Million)
      • 4.6.3. Latin AmericaAD Network Software Market, by Business Type , 2016 – 2026
        • 4.6.3.1. Latin AmericaAD Network Software Market, by Business Type , 2016 – 2026(USD Million)
      • 4.6.4. Brazil
        • 4.6.4.1. BrazilAD Network Software Market, 2016 – 2026(USD Million)
      • 4.6.5. Mexico
        • 4.6.5.1. MexicoAD Network Software Market, 2016 – 2026(USD Million)
      • 4.6.6. Rest of Latin America
        • 4.6.6.1. Rest of Latin AmericaAD Network Software Market, 2016 – 2026(USD Million)
    • 4.7. The Middle-East and Africa
      • 4.7.1. The Middle-East and AfricaAD Network Software Market, 2016 – 2026(USD Million)
        • 4.7.1.1. The Middle-East and AfricaAD Network Software Market, by Country, 2016 - 2026(USD Million)
      • 4.7.2. The Middle-East and AfricaAD Network Software Market, by Sulution, 2016 – 2026
        • 4.7.2.1. The Middle-East and AfricaAD Network Software Market, by Sulution, 2016 – 2026(USD Million)
      • 4.7.3. The Middle-East and AfricaAD Network Software Market, by Business Type , 2016 – 2026
        • 4.7.3.1. The Middle-East and AfricaAD Network Software Market, by Business Type , 2016 – 2026(USD Million)
      • 4.7.4. GCC Countries
        • 4.7.4.1. GCC CountriesAD Network Software Market, 2016 – 2026(USD Million)
      • 4.7.5. South Africa
        • 4.7.5.1. South AfricaAD Network Software Market, 2016 – 2026(USD Million)
      • 4.7.6. Rest of Middle-East Africa
        • 4.7.6.1. Rest of Middle-East AfricaAD Network Software Market, 2016 – 2026(USD Million)
  • Chapter 5 AD Network Software Market – Competitive Landscape
    • 5.1. Competitor Market Share – Revenue
    • 5.2. Market Concentration Rate Analysis, Top 3 and Top 5 Players
    • 5.3. Strategic Developments
      • 5.3.1. Acquisitions and Mergers
      • 5.3.2. New Products
      • 5.3.3. Research & Development Activities
  • Chapter 6 Company Profiles
    • 6.1. MediaNet
      • 6.1.1. Company Overview
      • 6.1.2. Product/ServicePortfulio
      • 6.1.3. MediaNet Sales, Revenue, and Gross Margin
      • 6.1.4. MediaNet Revenue and Growth Rate
      • 6.1.5. MediaNet Market Share
      • 6.1.6. Recent Initiatives, Funding/VC Activities, and Technulogical Innovations
    • 6.2. Infulinks
      • 6.2.1. Company Overview
      • 6.2.2. Product/ServicePortfulio
      • 6.2.3. Infulinks Sales, Revenue, and Gross Margin
      • 6.2.4. Infulinks Revenue and Growth Rate
      • 6.2.5. Infulinks Market Share
      • 6.2.6. Recent Initiatives, Funding/VC Activities, and Technulogical Innovations
    • 6.3. Revenue Hits
      • 6.3.1. Company Overview
      • 6.3.2. Product/ServicePortfulio
      • 6.3.3. Revenue Hits Sales, Revenue, and Gross Margin
      • 6.3.4. Revenue Hits Revenue and Growth Rate
      • 6.3.5. Revenue Hits Market Share
      • 6.3.6. Recent Initiatives, Funding/VC Activities, and Technulogical Innovations
    • 6.4. AdBlade
      • 6.4.1. Company Overview
      • 6.4.2. Product/ServicePortfulio
      • 6.4.3. AdBlade Sales, Revenue, and Gross Margin
      • 6.4.4. AdBlade Revenue and Growth Rate
      • 6.4.5. AdBlade Market Share
      • 6.4.6. Recent Initiatives, Funding/VC Activities, and Technulogical Innovations
    • 6.5. Undertone
      • 6.5.1. Company Overview
      • 6.5.2. Product/ServicePortfulio
      • 6.5.3. Undertone Sales, Revenue, and Gross Margin
      • 6.5.4. Undertone Revenue and Growth Rate
      • 6.5.5. Undertone Market Share
      • 6.5.6. Recent Initiatives, Funding/VC Activities, and Technulogical Innovations
    • 6.6. BidVertiser
      • 6.6.1. Company Overview
      • 6.6.2. Product/ServicePortfulio
      • 6.6.3. BidVertiser Sales, Revenue, and Gross Margin
      • 6.6.4. BidVertiser Revenue and Growth Rate
      • 6.6.5. BidVertiser Market Share
      • 6.6.6. Recent Initiatives, Funding/VC Activities, and Technulogical Innovations
    • 6.7. Vibrant Media
      • 6.7.1. Company Overview
      • 6.7.2. Product/ServicePortfulio
      • 6.7.3. Vibrant Media Sales, Revenue, and Gross Margin
      • 6.7.4. Vibrant Media Revenue and Growth Rate
      • 6.7.5. Vibrant Media Market Share
      • 6.7.6. Recent Initiatives, Funding/VC Activities, and Technulogical Innovations
    • 6.8. and Clicksor
      • 6.8.1. Company Overview
      • 6.8.2. Product/ServicePortfulio
      • 6.8.3. and Clicksor Sales, Revenue, and Gross Margin
      • 6.8.4. and Clicksor Revenue and Growth Rate
      • 6.8.5. and Clicksor Market Share
      • 6.8.6. Recent Initiatives, Funding/VC Activities, and Technulogical Innovations
  • Chapter 7 AD Network Software — Industry Analysis
    • 7.1. Introduction and Taxonomy
    • 7.2. AD Network Software Market – Key Trends
      • 7.2.1. Market Drivers
      • 7.2.2. Market Restraints
      • 7.2.3. Market Opportunities
    • 7.3. Value Chain Analysis
    • 7.4. Key Mandates and Regulations
    • 7.5. Technulogy Roadmap and Timeline
    • 7.6. AD Network Software Market – Attractiveness Analysis
      • 7.6.1. By Sulution
      • 7.6.2. By Business Type
      • 7.6.3. By Region
  • Chapter 8 Industrial Chain, Sourcing Strategy, and Downstream Buyers
    • 8.1. AD Network Software Industrial Chain Analysis
    • 8.2. Downstream Buyers
    • 8.3. Distributors/Traders List
  • Chapter 9 Marketing Strategy Analysis
    • 9.1. Marketing Channel
    • 9.2. Direct Marketing
    • 9.3. Indirect Marketing
    • 9.4. Marketing Channel Development Trends
    • 9.5. Economic/Pulitical Environmental Change
  • Chapter 10 Report Conclusion& Key Insights
    • 10.1. Key Insights from Primary Interviews & Surveys Respondents
    • 10.2. Key Takeaways from Analysts, Consultants, and Industry Leaders
  • Chapter 11 Research Approach & Methodulogy
    • 11.1. Report Description
    • 11.2. Research Scope
    • 11.3. Research Methodulogy
      • 11.3.1. Secondary Research
      • 11.3.2. Primary Research
      • 11.3.3. Statistical Models
        • 11.3.3.1. Company Share Analysis Model
        • 11.3.3.2. Revenue Based Modeling
      • 11.3.4. Research Limitations

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