Anime Streaming App Market - Global Industry Research Analysis

According to Market Research Store, the global anime streaming app market size was valued at around USD 302.66 million in 2023 and is estimated to reach USD 515.7 million by 2032, to register a CAGR of approximately 6.10% in terms of revenue during the forecast period 2024-2032.

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The anime streaming app report provides a comprehensive analysis of the market, including its size, share, growth trends, revenue details, and other crucial information regarding the target market. It also covers the drivers, restraints, opportunities, and challenges till 2032.

Global Anime Streaming App Market: Overview

An anime streaming app is a digital platform designed to allow users to watch anime series and movies on-demand via the internet. These apps provide access to a wide range of anime content, from classic shows to newly released episodes, often featuring subbed (subtitled) and dubbed versions in multiple languages. Popular anime streaming apps like Crunchyroll, Funimation, and Netflix offer features such as personalized recommendations, offline viewing, and access to exclusive content. These apps are available on smartphones, tablets, and smart TVs, catering to a growing global audience of anime fans.

The market for anime streaming apps is rapidly expanding, driven by the increasing global demand for anime content. The growth of anime's popularity outside Japan, especially in North America and Europe, has been a key factor in the rise of these apps. Streaming platforms provide a convenient, legal alternative to piracy, making it easier for fans worldwide to access licensed content. The COVID-19 pandemic further accelerated this growth as more viewers turned to digital entertainment platforms for content consumption.

Key Highlights

• The anime streaming app market is anticipated to grow at a CAGR of 6.10% during the forecast period.
• The global anime streaming app market was estimated to be worth approximately USD 302.66 million in 2023 and is projected to reach a value of USD 515.7 million by 2032.
• The growth of the anime streaming app market is being driven by growing popularity of anime, wider internet access, and advancements in streaming technology.
• Based on the type, the android systems segment is growing at a high rate and is projected to dominate the market.
• On the basis of application, the smartphones segment is projected to swipe the largest market share.
• By region, North America dominates the global anime streaming app market, with major players like Crunchyroll and Funimation leading the space.

Anime Streaming App Market: Dynamics

Key Growth Drivers

• Rising popularity of anime: The global popularity of anime has surged, driving demand for accessible streaming platforms.
• Advancements in streaming technology: Improvements in streaming technology, such as higher resolution and faster loading times, have enhanced the viewing experience.
• Increasing internet penetration: The widespread availability of high-speed internet has made streaming anime more accessible to a wider audience.
• Growth of subscription-based models: The success of subscription-based streaming services like Netflix and Disney+ has established a market for anime-focused platforms.

Restraints

• Licensing and copyright issues: Obtaining the rights to stream anime content can be complex and expensive, limiting the availability of certain titles.
• Competition from other streaming platforms: Anime streaming apps face competition from general-purpose streaming platforms and other niche platforms.
• Regional restrictions: Some anime content may be restricted to specific regions due to licensing agreements or cultural sensitivities.
• Language barriers: While English-dubbed anime is popular, the availability of subtitled content can be limited for non-English-speaking audiences.

Opportunities

• Expanding into emerging markets: The growing popularity of anime in emerging markets presents significant opportunities for anime streaming apps.
• Developing original content: Creating original anime content can differentiate streaming platforms and attract a loyal fanbase.
• Leveraging social media and community engagement: Building a strong online community and engaging with fans through social media can enhance user experience and loyalty.
• Exploring new business models: Experimenting with different business models, such as freemium or advertising-based models, can attract a wider audience.

Challenges

• Market volatility: The market for anime streaming apps can be subject to fluctuations due to changes in consumer preferences, technological advancements, and economic conditions.
• Competitive landscape: The market is highly competitive, with numerous players vying for market share.
• Technological advancements: The rapid pace of technological advancements can make it difficult for platforms to stay updated and maintain a competitive edge.
• Regulatory challenges: Adhering to copyright laws, data privacy regulations, and other legal requirements can be complex and costly.

Anime Streaming App Market: Segmentation Insights

The global anime streaming app market is divided by type, application, and region.

Segmentation Insights by Type

Based on Type, the global anime streaming app market is divided into windows systems, android systems, iOS systems, and others.

The Android Systems segment dominates the anime streaming app market in terms of user base due to the widespread global adoption of Android devices. With its accessibility, affordability, and portability, Android systems appeal to a large audience, particularly among younger and casual viewers.

However, iOS Systems offer a premium experience with better quality streaming and smoother performance, making it a preferred platform for users who prioritize high-definition content and are willing to spend on subscriptions or premium anime content.

The Windows Systems segment remains relevant for users who prefer watching anime on larger screens or multitasking while consuming content, though its share is smaller compared to mobile platforms as more viewers shift to mobile-first experiences.

Segmentation Insights by Application

On the basis of Application, the global anime streaming app market is bifurcated into companies, smartphones, and others.

The Smartphones segment dominates the anime streaming app market due to the widespread use of mobile devices for content consumption. The convenience, portability, and availability of mobile apps make smartphones the preferred platform for anime streaming, especially among younger audiences who prefer watching anime on the go.

The Companies segment, while smaller, plays a crucial role in creating the infrastructure and content distribution platforms that support anime streaming across devices. Media companies and streaming platforms invest heavily in building robust apps and services to cater to the growing demand for anime content worldwide.

Anime Streaming App Market: Report Scope

Anime Streaming App Market: Regional Insights

• North America continues to dominate the anime streaming app market

North America remains the largest market, driven by platforms like Funimation, Crunchyroll, and Netflix, which have solidified their positions as leaders in anime streaming. The U.S. is a key player, contributing to 40.2% of the global market share by 2024. The region benefits from a well-established digital infrastructure and a strong demand for anime content across various age groups.

Europe is also experiencing steady growth in anime streaming, with countries like Germany, France, and the UK showing increased interest in anime content. The region is expected to grow at a moderate CAGR, supported by the expansion of anime streaming libraries and collaborations with local OTT platforms​.

APAC is projected to witness significant growth, with countries like Japan, China, India, and South Korea leading the market. This growth is fueled by a large anime fanbase, increasing internet penetration, and the availability of localized content on platforms like Crunchyroll and Netflix Anime​.

The Middle East & Africa (MEA) market is driven by increasing internet access and mobile device usage. Countries in the GCC and South Africa are leading this growth, with platforms offering localized content and expanding anime libraries to meet rising demand.

Anime Streaming App Market: Competitive Landscape

The report provides an in-depth analysis of companies operating in the anime streaming app market, including their geographic presence, business strategies, product offerings, market share, and recent developments. This analysis helps to understand market competition.

Some of the major players in the global anime streaming app market include:

• Amazon Prime
• Amino
• Aniplex
• Ellation
• Funimation Productions
• Kitsu
• Netflix
• Viewster
• VIZ

The global anime streaming app market is segmented as follows:

By Type

• Windows Systems
• Android Systems
• iOS Systems
• Others

By Application

• Companies
• Smartphones
• Others

By Region

• North America
  • U.S.
  • Canada
• Europe
  • U.K.
  • France
  • Germany
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• The Middle East and Africa
  • GCC Countries
  • South Africa
  • Rest of Middle East Africa

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