Augmented Reality and Virtual Reality Market - Significant Industry Insights

This research report is a meticulous assessment of the augmented reality and virtual reality industry, which contains a complete overview. With respect to distinct regions and leading countries, this research clarifies products and applications of augmented reality and virtual reality in various market verticals. Furthermore, the study assesses and compares all of the top players in the global augmented reality and virtual reality market based on several parameters such as market revenue, yearly sales volume, historical growth rate, and company strategies. The global augmented reality and virtual reality industry study report presents a strategic plan to enhance market circumstances for existing industry participants based on all of these conclusions. The study also suggests company entrance plans for newcomers to the industry. The market analysis report also includes a list of the top manufacturers and retailers in all major industries. This research and statistics are hoped to help industry participants enhance their competitive network interface and broaden their geographic coverage.

Market Research Store published a latest report titled “Augmented Reality and Virtual Reality Market research report” which is segmented by Products (Non-immersive Systems, Semi-immersive Projection System, Fully-immersive Head Mounted Systems), by Applications (Education & Training, Video Games, Media, Tourism, Social Media), by Key Players/Companies (Wikitude GmbH, Microsoft Corporation, EON Reality Inc., Facebook Inc., Terminal Eleven, Google LLC, HP Inc., Augmented Pixels Inc., and Sony Corporation, HTC Corporation, Blippar.com, DAQRI LLC, Zapper Limited, Samsung Group)”. According to the analysis, the market would grow at a CAGR of XX% over the forecast period (2020- 2028).

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Report Scope

Report Attributes Report Details
Report Title Augmented Reality and Virtual Reality Market Research Report
By Products Non-immersive Systems, Semi-immersive Projection System, Fully-immersive Head Mounted Systems
By Applications Education & Training, Video Games, Media, Tourism, Social Media
By Key Players Wikitude GmbH, Microsoft Corporation, EON Reality Inc., Facebook Inc., Terminal Eleven, Google LLC, HP Inc., Augmented Pixels Inc., and Sony Corporation, HTC Corporation, Blippar.com, DAQRI LLC, Zapper Limited, Samsung Group
Regions Covered North America, Europe, Asia Pacific (APAC), Latin America, Middle East And Africa (MEA)
Countries Covered North America : U.S and Canada
Europe : U.K, Spain, Germany, Italy, Russia, France, Rest of Europe
APAC : Japan, India, China, Australia, South Korea, South East Asia, Rest of Asia Pacific
Latin America : Mexico, Brazil
The Middle East And Africa : South Africa, UAE, Saudi Arab, Rest of MEA
Base Year 2020
Historical Year 2016 to 2020 (Depending on availability, data from 2010 can be offered)
Forecast Year 2028
Number of Pages 107
Customization Available Yes, the report can be tailored to meet your specific requirements.

The research contains detailed information about market drivers, rising trends, development opportunities, and limitations that could alter the industry's market dynamics. It includes detailed market segment analysis, as well as products, applications, and competitor information.

Augmented Reality and Virtual Reality Market Strategic Analysis

To assess the market, the research study employs a number of analytical approaches, including Porter's Five Forces, SWOT analysis, player positioning analysis, market share analysis, and value chain analysis. This augmented reality and virtual reality evaluation assists users in analyzing the market using a variety of metrics, including switching costs, economies of scale, current sales network, brand loyalty, capital investment, product rights and patents, regulatory legislation, promotional effects, and customers. It is intended that the information presented here will assist industry stakeholders in making decisions.

Global Augmented Reality and Virtual Reality  Y-O-Y

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Global Augmented Reality and Virtual Reality Market Report Segments:

On the basis of Products, the global Augmented Reality and Virtual Reality market is segmented into Non-immersive Systems, Semi-immersive Projection System, Fully-immersive Head Mounted Systems.

On the basis of Applications market is segmented into Education & Training, Video Games, Media, Tourism, Social Media.

The study report analyses and includes the various potential prospects and dynamics influencing the various segments.

Overview of the regional outlook of the Augmented Reality and Virtual Reality Market:

Based on region, the market is divided into North America, Latin America, Asia Pacific (APAC), Europe, and the Middle East & Africa (MEA).

North America region is further subdivided into countries such as Canada and the U.S. Europe is further divided into Germany, Italy, the United Kingdom, France, Spain, Russia, and the Rest of Europe. Asia Pacific (APAC) is divided into India, China, Japan, South Korea, South East Asia, Australia, and the Rest of Asia Pacific. Latin America is further divided into Mexico, Brazil, and the Rest of Latin America, while the Middle East & Africa (MEA) is further divided into South Africa, GCC (Gulf Cooperation Council), Turkey, and the Rest of the Middle East & Africa.

Global Augmented Reality and Virtual Reality  Regional Segmentation

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Augmented Reality and Virtual Reality Market Player’s Analysis

The report on augmented reality and virtual reality provides a detailed analysis of the industry's main players by providing an outline of the company's market shares.

Some of the major companies which are included in this study are:

  • Wikitude GmbH
  • Microsoft Corporation
  • EON Reality Inc.
  • Facebook Inc.
  • Terminal Eleven
  • Google LLC
  • HP Inc.
  • Augmented Pixels Inc.
  • and Sony Corporation
  • HTC Corporation
  • Blippar.com
  • DAQRI LLC
  • Zapper Limited
  • Samsung Group

Augmented Reality and Virtual Reality Market Key Trends Analysis

Market Research Report closely monitors leading competitors, including micro and macro market trends, strategic analysis, market conditions, price analysis and overall synopsis of market circumstances over the forecast period. This is a comprehensive study that analyses market share, key categories, primary and secondary drivers, and geography. The report analysis examines the major elements impacting the development of the augmented reality and virtual reality market. The variables that drive demand for and the ones that limit the market's growth are discussed in detail, as is their impact on the global augmented reality and virtual reality industry.

The following are the key benefits to industry participants and stakeholders:

  • Promising and special market categories, as well as regions with significant growth, are addressed
  • In terms of value, the historical, present, and anticipated market sizes are shown
  • The report examines the drivers, restraints, and opportunities that exist in the industry
  • Current trends and advancements in the industry
  • Analysis of the competitive landscape and strategies of major players

Major Highlights of the Augmented Reality and Virtual Reality Market Report:

  • An in-depth analysis of the industry.
  • Latest developments and trends, as well as the drivers, restraints, and opportunities of the augmented reality and virtual reality market are discussed.
  • Market size (in terms of volume and value) has been measured historically, currently, and future.
  • Key players' strategies, as well as their product offerings.
  • Industry Segments By Products:
    • Non-immersive Systems
    • Semi-immersive Projection System
    • Fully-immersive Head Mounted Systems
  • Industry Segments By Applications:
    • Education & Training
    • Video Games
    • Media
    • Tourism
    • Social Media
  • Analysis on a global and regional scale, as well as a geographical introduction.
  • Research of raw materials used upstream, downstream demand, and existing market dynamics is performed.

We have investigated the augmented reality and virtual reality market from every angle, using both primary and secondary research approaches to do so. This assisted us in developing a better grasp of current market dynamics, such as the supply-demand imbalance, pricing trends, product preferences, customer behavior, and other factors. Using primary research with professionals in the field and opinion-makers from around the world, the insights were further verified and expanded upon a variety of market estimation and data validation approaches are used to further gather and validate the data.

Reasons to Buy the Augmented Reality and Virtual Reality Market Report:

  • On the global stage, the competitive landscape and demographic study render a complete and accurate picture of market condition.
  • It contains accurate statistical information and is a helpful resource for firms who are interested in learning more about the topic.
  • The augmented reality and virtual reality report delivers in-depth research of shifting competition dynamics, allowing you to stay one step ahead of your competitors.
  • The term comprehensive companies refer to businesses that offer products as well as essential financial information, latest advancements, SWOT analysis, and tactics developed by these players.
  • Data segments and sub-segments comprise quantitative and qualitative information, as well as value (in millions of dollars) and volume (in millions of units).
  • Among other things, the competitive landscape comprises the market share of key competitors, new inventions, and methods that have been applied in the recent three years, among others.

Frequently Asked Questions

These dominant industry players use well planned strategies to occupied highest market share in this market. Some of the top players in Augmented Reality and Virtual Reality business includes.
  • Wikitude GmbH
  • Microsoft Corporation
  • EON Reality Inc.
  • Facebook Inc.
  • Terminal Eleven
  • Google LLC
  • HP Inc.
  • Augmented Pixels Inc.
  • and Sony Corporation
  • HTC Corporation
  • Blippar.com
  • DAQRI LLC
  • Zapper Limited
  • Samsung Group
As per Augmented Reality and Virtual Reality market analysis, North America is forecasted to occupied major share in the Augmented Reality and Virtual Reality market.
The statistical data of the dominant industry player of Augmented Reality and Virtual Reality market can be acquired from the company profile segment described in the report. This segment come up with analysis of major player’s in the Augmented Reality and Virtual Reality market, also their last five-year revenue, segmental, product offerings, key strategies adopted and geographical revenue produced.
The report come up with a segment of the Augmented Reality and Virtual Reality market based on Type, Region, and Application, Also offer a determined view on the Augmented Reality and Virtual Reality market.
The report offers a nitty-gritty estimation of the market by providing data on various viewpoints that incorporate, restraints, drivers, and opportunities threats. This data can help in making suitable decisions for stakeholders before investing.
The sample report for Augmented Reality and Virtual Reality market can be received after the apply from the website.

Table Of Content

Table of Content 1 Report Overview 1.1 Study Scope 1.2 Key Market Segments 1.3 Regulatory Scenario by Region/Country 1.4 Market Investment Scenario Strategic 1.5 Market Analysis by Type 1.5.1 Global Augmented Reality and Virtual Reality Market Share by Type (2020-2026) 1.5.2 Non-immersive Systems 1.5.3 Semi-immersive Projection System 1.5.4 Fully-immersive Head Mounted Systems 1.6 Market by Application 1.6.1 Global Augmented Reality and Virtual Reality Market Share by Application (2020-2026) 1.6.2 Education & Training 1.6.3 Video Games 1.6.4 Media 1.6.5 Tourism 1.6.6 Social Media 1.7 Augmented Reality and Virtual Reality Industry Development Trends under COVID-19 Outbreak 1.7.1 Global COVID-19 Status Overview 1.7.2 Influence of COVID-19 Outbreak on Augmented Reality and Virtual Reality Industry Development 2. Global Market Growth Trends 2.1 Industry Trends 2.1.1 SWOT Analysis 2.1.2 Porter’s Five Forces Analysis 2.2 Potential Market and Growth Potential Analysis 2.3 Industry News and Policies by Regions 2.3.1 Industry News 2.3.2 Industry Policies 2.4 Industry Trends Under COVID-19 3 Value Chain of Augmented Reality and Virtual Reality Market 3.1 Value Chain Status 3.2 Augmented Reality and Virtual Reality Manufacturing Cost Structure Analysis 3.2.1 Production Process Analysis 3.2.2 Manufacturing Cost Structure of Augmented Reality and Virtual Reality 3.2.3 Labor Cost of Augmented Reality and Virtual Reality 3.2.3.1 Labor Cost of Augmented Reality and Virtual Reality Under COVID-19 3.3 Sales and Marketing Model Analysis 3.4 Downstream Major Customer Analysis (by Region) 3.5 Value Chain Status Under COVID-19 4 Players Profiles 4.1 Wikitude GmbH 4.1.1 Wikitude GmbH Basic Information 4.1.2 Augmented Reality and Virtual Reality Product Profiles, Application and Specification 4.1.3 Wikitude GmbH Augmented Reality and Virtual Reality Market Performance (2015-2020) 4.1.4 Wikitude GmbH Business Overview 4.2 Microsoft Corporation 4.2.1 Microsoft Corporation Basic Information 4.2.2 Augmented Reality and Virtual Reality Product Profiles, Application and Specification 4.2.3 Microsoft Corporation Augmented Reality and Virtual Reality Market Performance (2015-2020) 4.2.4 Microsoft Corporation Business Overview 4.3 EON Reality Inc. 4.3.1 EON Reality Inc. Basic Information 4.3.2 Augmented Reality and Virtual Reality Product Profiles, Application and Specification 4.3.3 EON Reality Inc. Augmented Reality and Virtual Reality Market Performance (2015-2020) 4.3.4 EON Reality Inc. Business Overview 4.4 Facebook Inc. 4.4.1 Facebook Inc. Basic Information 4.4.2 Augmented Reality and Virtual Reality Product Profiles, Application and Specification 4.4.3 Facebook Inc. Augmented Reality and Virtual Reality Market Performance (2015-2020) 4.4.4 Facebook Inc. Business Overview 4.5 Terminal Eleven 4.5.1 Terminal Eleven Basic Information 4.5.2 Augmented Reality and Virtual Reality Product Profiles, Application and Specification 4.5.3 Terminal Eleven Augmented Reality and Virtual Reality Market Performance (2015-2020) 4.5.4 Terminal Eleven Business Overview 4.6 Google LLC 4.6.1 Google LLC Basic Information 4.6.2 Augmented Reality and Virtual Reality Product Profiles, Application and Specification 4.6.3 Google LLC Augmented Reality and Virtual Reality Market Performance (2015-2020) 4.6.4 Google LLC Business Overview 4.7 HP Inc. 4.7.1 HP Inc. Basic Information 4.7.2 Augmented Reality and Virtual Reality Product Profiles, Application and Specification 4.7.3 HP Inc. Augmented Reality and Virtual Reality Market Performance (2015-2020) 4.7.4 HP Inc. Business Overview 4.8 Augmented Pixels Inc. 4.8.1 Augmented Pixels Inc. Basic Information 4.8.2 Augmented Reality and Virtual Reality Product Profiles, Application and Specification 4.8.3 Augmented Pixels Inc. Augmented Reality and Virtual Reality Market Performance (2015-2020) 4.8.4 Augmented Pixels Inc. Business Overview 4.9 and Sony Corporation 4.9.1 and Sony Corporation Basic Information 4.9.2 Augmented Reality and Virtual Reality Product Profiles, Application and Specification 4.9.3 and Sony Corporation Augmented Reality and Virtual Reality Market Performance (2015-2020) 4.9.4 and Sony Corporation Business Overview 4.10 HTC Corporation 4.10.1 HTC Corporation Basic Information 4.10.2 Augmented Reality and Virtual Reality Product Profiles, Application and Specification 4.10.3 HTC Corporation Augmented Reality and Virtual Reality Market Performance (2015-2020) 4.10.4 HTC Corporation Business Overview 4.11 Blippar.com 4.11.1 Blippar.com Basic Information 4.11.2 Augmented Reality and Virtual Reality Product Profiles, Application and Specification 4.11.3 Blippar.com Augmented Reality and Virtual Reality Market Performance (2015-2020) 4.11.4 Blippar.com Business Overview 4.12 DAQRI LLC 4.12.1 DAQRI LLC Basic Information 4.12.2 Augmented Reality and Virtual Reality Product Profiles, Application and Specification 4.12.3 DAQRI LLC Augmented Reality and Virtual Reality Market Performance (2015-2020) 4.12.4 DAQRI LLC Business Overview 4.13 Zapper Limited 4.13.1 Zapper Limited Basic Information 4.13.2 Augmented Reality and Virtual Reality Product Profiles, Application and Specification 4.13.3 Zapper Limited Augmented Reality and Virtual Reality Market Performance (2015-2020) 4.13.4 Zapper Limited Business Overview 4.14 Samsung Group 4.14.1 Samsung Group Basic Information 4.14.2 Augmented Reality and Virtual Reality Product Profiles, Application and Specification 4.14.3 Samsung Group Augmented Reality and Virtual Reality Market Performance (2015-2020) 4.14.4 Samsung Group Business Overview 5 Global Augmented Reality and Virtual Reality Market Analysis by Regions 5.1 Global Augmented Reality and Virtual Reality Sales, Revenue and Market Share by Regions 5.1.1 Global Augmented Reality and Virtual Reality Sales by Regions (2015-2020) 5.1.2 Global Augmented Reality and Virtual Reality Revenue by Regions (2015-2020) 5.2 North America Augmented Reality and Virtual Reality Sales and Growth Rate (2015-2020) 5.3 Europe Augmented Reality and Virtual Reality Sales and Growth Rate (2015-2020) 5.4 Asia-Pacific Augmented Reality and Virtual Reality Sales and Growth Rate (2015-2020) 5.5 Middle East and Africa Augmented Reality and Virtual Reality Sales and Growth Rate (2015-2020) 5.6 South America Augmented Reality and Virtual Reality Sales and Growth Rate (2015-2020) 6 North America Augmented Reality and Virtual Reality Market Analysis by Countries 6.1 North America Augmented Reality and Virtual Reality Sales, Revenue and Market Share by Countries 6.1.1 North America Augmented Reality and Virtual Reality Sales by Countries (2015-2020) 6.1.2 North America Augmented Reality and Virtual Reality Revenue by Countries (2015-2020) 6.1.3 North America Augmented Reality and Virtual Reality Market Under COVID-19 6.2 United States Augmented Reality and Virtual Reality Sales and Growth Rate (2015-2020) 6.2.1 United States Augmented Reality and Virtual Reality Market Under COVID-19 6.3 Canada Augmented Reality and Virtual Reality Sales and Growth Rate (2015-2020) 6.4 Mexico Augmented Reality and Virtual Reality Sales and Growth Rate (2015-2020) 7 Europe Augmented Reality and Virtual Reality Market Analysis by Countries 7.1 Europe Augmented Reality and Virtual Reality Sales, Revenue and Market Share by Countries 7.1.1 Europe Augmented Reality and Virtual Reality Sales by Countries (2015-2020) 7.1.2 Europe Augmented Reality and Virtual Reality Revenue by Countries (2015-2020) 7.1.3 Europe Augmented Reality and Virtual Reality Market Under COVID-19 7.2 Germany Augmented Reality and Virtual Reality Sales and Growth Rate (2015-2020) 7.2.1 Germany Augmented Reality and Virtual Reality Market Under COVID-19 7.3 UK Augmented Reality and Virtual Reality Sales and Growth Rate (2015-2020) 7.3.1 UK Augmented Reality and Virtual Reality Market Under COVID-19 7.4 France Augmented Reality and Virtual Reality Sales and Growth Rate (2015-2020) 7.4.1 France Augmented Reality and Virtual Reality Market Under COVID-19 7.5 Italy Augmented Reality and Virtual Reality Sales and Growth Rate (2015-2020) 7.5.1 Italy Augmented Reality and Virtual Reality Market Under COVID-19 7.6 Spain Augmented Reality and Virtual Reality Sales and Growth Rate (2015-2020) 7.6.1 Spain Augmented Reality and Virtual Reality Market Under COVID-19 7.7 Russia Augmented Reality and Virtual Reality Sales and Growth Rate (2015-2020) 7.7.1 Russia Augmented Reality and Virtual Reality Market Under COVID-19 8 Asia-Pacific Augmented Reality and Virtual Reality Market Analysis by Countries 8.1 Asia-Pacific Augmented Reality and Virtual Reality Sales, Revenue and Market Share by Countries 8.1.1 Asia-Pacific Augmented Reality and Virtual Reality Sales by Countries (2015-2020) 8.1.2 Asia-Pacific Augmented Reality and Virtual Reality Revenue by Countries (2015-2020) 8.1.3 Asia-Pacific Augmented Reality and Virtual Reality Market Under COVID-19 8.2 China Augmented Reality and Virtual Reality Sales and Growth Rate (2015-2020) 8.2.1 China Augmented Reality and Virtual Reality Market Under COVID-19 8.3 Japan Augmented Reality and Virtual Reality Sales and Growth Rate (2015-2020) 8.3.1 Japan Augmented Reality and Virtual Reality Market Under COVID-19 8.4 South Korea Augmented Reality and Virtual Reality Sales and Growth Rate (2015-2020) 8.4.1 South Korea Augmented Reality and Virtual Reality Market Under COVID-19 8.5 Australia Augmented Reality and Virtual Reality Sales and Growth Rate (2015-2020) 8.6 India Augmented Reality and Virtual Reality Sales and Growth Rate (2015-2020) 8.6.1 India Augmented Reality and Virtual Reality Market Under COVID-19 8.7 Southeast Asia Augmented Reality and Virtual Reality Sales and Growth Rate (2015-2020) 8.7.1 Southeast Asia Augmented Reality and Virtual Reality Market Under COVID-19 9 Middle East and Africa Augmented Reality and Virtual Reality Market Analysis by Countries 9.1 Middle East and Africa Augmented Reality and Virtual Reality Sales, Revenue and Market Share by Countries 9.1.1 Middle East and Africa Augmented Reality and Virtual Reality Sales by Countries (2015-2020) 9.1.2 Middle East and Africa Augmented Reality and Virtual Reality Revenue by Countries (2015-2020) 9.1.3 Middle East and Africa Augmented Reality and Virtual Reality Market Under COVID-19 9.2 Saudi Arabia Augmented Reality and Virtual Reality Sales and Growth Rate (2015-2020) 9.3 UAE Augmented Reality and Virtual Reality Sales and Growth Rate (2015-2020) 9.4 Egypt Augmented Reality and Virtual Reality Sales and Growth Rate (2015-2020) 9.5 Nigeria Augmented Reality and Virtual Reality Sales and Growth Rate (2015-2020) 9.6 South Africa Augmented Reality and Virtual Reality Sales and Growth Rate (2015-2020) 10 South America Augmented Reality and Virtual Reality Market Analysis by Countries 10.1 South America Augmented Reality and Virtual Reality Sales, Revenue and Market Share by Countries 10.1.1 South America Augmented Reality and Virtual Reality Sales by Countries (2015-2020) 10.1.2 South America Augmented Reality and Virtual Reality Revenue by Countries (2015-2020) 10.1.3 South America Augmented Reality and Virtual Reality Market Under COVID-19 10.2 Brazil Augmented Reality and Virtual Reality Sales and Growth Rate (2015-2020) 10.2.1 Brazil Augmented Reality and Virtual Reality Market Under COVID-19 10.3 Argentina Augmented Reality and Virtual Reality Sales and Growth Rate (2015-2020) 10.4 Columbia Augmented Reality and Virtual Reality Sales and Growth Rate (2015-2020) 10.5 Chile Augmented Reality and Virtual Reality Sales and Growth Rate (2015-2020) 11 Global Augmented Reality and Virtual Reality Market Segment by Types 11.1 Global Augmented Reality and Virtual Reality Sales, Revenue and Market Share by Types (2015-2020) 11.1.1 Global Augmented Reality and Virtual Reality Sales and Market Share by Types (2015-2020) 11.1.2 Global Augmented Reality and Virtual Reality Revenue and Market Share by Types (2015-2020) 11.2 Non-immersive Systems Sales and Price (2015-2020) 11.3 Semi-immersive Projection System Sales and Price (2015-2020) 11.4 Fully-immersive Head Mounted Systems Sales and Price (2015-2020) 12 Global Augmented Reality and Virtual Reality Market Segment by Applications 12.1 Global Augmented Reality and Virtual Reality Sales, Revenue and Market Share by Applications (2015-2020) 12.1.1 Global Augmented Reality and Virtual Reality Sales and Market Share by Applications (2015-2020) 12.1.2 Global Augmented Reality and Virtual Reality Revenue and Market Share by Applications (2015-2020) 12.2 Education & Training Sales, Revenue and Growth Rate (2015-2020) 12.3 Video Games Sales, Revenue and Growth Rate (2015-2020) 12.4 Media Sales, Revenue and Growth Rate (2015-2020) 12.5 Tourism Sales, Revenue and Growth Rate (2015-2020) 12.6 Social Media Sales, Revenue and Growth Rate (2015-2020) 13 Augmented Reality and Virtual Reality Market Forecast by Regions (2020-2026) 13.1 Global Augmented Reality and Virtual Reality Sales, Revenue and Growth Rate (2020-2026) 13.2 Augmented Reality and Virtual Reality Market Forecast by Regions (2020-2026) 13.2.1 North America Augmented Reality and Virtual Reality Market Forecast (2020-2026) 13.2.2 Europe Augmented Reality and Virtual Reality Market Forecast (2020-2026) 13.2.3 Asia-Pacific Augmented Reality and Virtual Reality Market Forecast (2020-2026) 13.2.4 Middle East and Africa Augmented Reality and Virtual Reality Market Forecast (2020-2026) 13.2.5 South America Augmented Reality and Virtual Reality Market Forecast (2020-2026) 13.3 Augmented Reality and Virtual Reality Market Forecast by Types (2020-2026) 13.4 Augmented Reality and Virtual Reality Market Forecast by Applications (2020-2026) 13.5 Augmented Reality and Virtual Reality Market Forecast Under COVID-19 14 Appendix 14.1 Methodology 14.2 Research Data Source

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