Cloud-based Event Management Software Market - Global Industry Research Analysis

According to Market Research Store, the global cloud-based event management software market size was valued at around USD 7.87 billion in 2023 and is estimated to reach USD 23.37 billion by 2032, to register a CAGR of approximately 12.86% in terms of revenue during the forecast period 2024-2032.

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The cloud-based event management software report provides a comprehensive analysis of the market, including its size, share, growth trends, revenue details, and other crucial information regarding the target market. It also covers the drivers, restraints, opportunities, and challenges till 2032.

Global Cloud-based Event Management Software Market: Overview

Cloud-based event management software streamlines the process of organizing, promoting, and managing events by allowing users to access tools and resources directly over the internet. This software encompasses various functionalities, from event planning and registration to ticketing, marketing, attendee management, and post-event analytics.

Because it's cloud-based, event planners can coordinate from any location with real-time data updates, enhancing collaboration and decision-making. The software is particularly advantageous for large-scale events, where efficient communication and data sharing are crucial.

Key Highlights

• The cloud-based event management software market is anticipated to grow at a CAGR of 12.86% during the forecast period.
• The global cloud-based event management software market was estimated to be worth approximately USD 7.87 billion in 2023 and is projected to reach a value of USD 23.37 billion by 2032.
• The growth of the cloud-based event management software market is being driven by more organizations adopt digital solutions to enhance their event strategies.
• Based on the type, the special event segment is growing at a high rate and is projected to dominate the market.
• On the basis of application, the large enterprises segment is projected to swipe the largest market share.
• By region, North America is expected to dominate the global market during the forecast period.

Cloud-based Event Management Software Market: Dynamics

Key Growth Drivers:

• Increased Demand for Virtual and Hybrid Events: The pandemic accelerated the adoption of virtual and hybrid events, driving the need for robust cloud-based platforms to manage these complex events.
• Rising Need for Data-Driven Insights: Event organizers are increasingly leveraging data analytics to optimize event planning, measure ROI, and personalize attendee experiences.
• Scalability and Flexibility: Cloud-based solutions offer the flexibility to scale operations up or down based on event size and complexity, reducing costs and improving efficiency.

Restraints:

• Security Concerns: Concerns about data security and privacy can hinder the adoption of cloud-based solutions, especially for organizations handling sensitive information.
• Internet Connectivity Issues: Reliable internet connectivity is crucial for cloud-based solutions. Issues with connectivity can disrupt event operations and lead to negative experiences.
• Initial Investment Costs: Implementing a cloud-based solution may require significant initial investment in software licenses, hardware, and IT support.

Opportunities:

• Integration with Other Technologies: Integrating cloud-based event management software with other technologies like AI, VR, and AR can enhance attendee experiences and open new revenue streams.
• Global Expansion: Cloud-based solutions enable event organizers to manage events across multiple time zones and locations, facilitating global expansion.
• Customized Solutions: Tailoring event management software to specific industry needs and event types can create new market opportunities.

Challenges:

• Complexity of Integration: Integrating multiple cloud-based tools and platforms can be complex and time-consuming, requiring technical expertise.
• Vendor Lock-in: Relying heavily on a single vendor can limit flexibility and increase costs in the long run.
• User Adoption and Training: Ensuring smooth user adoption and providing adequate training can be challenging, especially for organizations with diverse technical skills.

Cloud-based Event Management Software Market: Segmentation Insights

The global cloud-based event management software market is divided by type, application, and region.

Segmentation Insights by Type

Based on type, the global cloud-based event management software market is divided into general event and special event.

In the cloud-based event management software market, the Special Event segment stands out as the most dominant, driven by rising demand for tailored solutions catering to specific and often complex event types like conferences, product launches, and trade shows. This segment benefits from software that provides a full suite of tools, including event planning, ticketing, attendee engagement, and post-event analytics.

As organizations increasingly recognize the importance of specialized event solutions to maximize attendee experience and engagement, the need for cloud-based platforms in this space grows. These platforms offer greater scalability and flexibility, enabling organizers to personalize their events according to specific requirements. Special event software also tends to incorporate integrations with social media, CRM, and marketing tools, further enhancing its appeal by fostering greater outreach and attendee insights.

Meanwhile, the General Event segment covers a broad range of event types, from meetings and workshops to seminars and social gatherings, providing versatility in handling different event structures without requiring intense customization. These platforms offer essential features like registration management, scheduling, and basic reporting, making them suitable for businesses and organizations that handle events with moderate levels of attendee interaction and coordination.

The appeal of general event management software lies in its streamlined functionality and user-friendly interface, which simplifies the event management process for smaller teams and reduces overhead costs for recurring or internal events.

Segmentation Insights by Application

On the basis of application, the global cloud-based event management software market is bifurcated into large enterprise and SME.

In the cloud-based event management software market, Large Enterprises represent the most dominant application segment, primarily due to their extensive event portfolios and the high level of customization these businesses require. Large enterprises often conduct a variety of event types, including conferences, expos, and global gatherings, which demand robust, scalable software with comprehensive tools for managing registration, real-time attendee engagement, and post-event analytics.

Cloud-based solutions also cater well to the distributed nature of large organizations, enabling seamless collaboration across teams and locations. With advanced security and integration options, these platforms allow large enterprises to streamline complex processes, gain valuable insights through data analytics, and maintain strong engagement with a large volume of attendees, both in-person and virtually.

Small and Medium Enterprises (SMEs) are another significant segment within the cloud-based event management software market, driven by their growing recognition of the value in efficient event management to expand reach and foster client relationships. SMEs generally use these platforms to manage smaller events, such as training sessions, networking events, and customer engagement activities, which demand more flexible and cost-effective solutions.

Cloud-based event management software is particularly attractive for SMEs due to its lower upfront costs and scalability, allowing them to leverage features like registration management, social media integration, and basic analytics. As SMEs increasingly adopt digital tools to enhance customer engagement, the demand for event management software continues to expand, providing these enterprises with accessible options that promote streamlined operations and growth.

Cloud-based Event Management Software Market: Report Scope

Cloud-based Event Management Software Market: Regional Insights

• North America is expected to dominates the global market

North America leads the cloud-based event management software market, driven by high technological adoption rates and substantial investment in event technology solutions. The United States, in particular, has a robust demand from corporate and entertainment sectors that rely on advanced software to manage, organize, and promote events seamlessly.

This region benefits from a mature market infrastructure, with widespread acceptance of SaaS (Software as a Service) models that streamline event planning, management, and analysis. Leading players here also focus on integrating AI, data analytics, and mobile capabilities into their offerings, further fueling growth.

Europe holds a significant share in the cloud-based event management software market, propelled by increased adoption across various industries, including hospitality, media, and education.

Countries such as the United Kingdom, Germany, and France are at the forefront, driven by the need for efficient event solutions amidst growing digital transformation initiatives. European organizations emphasize data security and compliance, aligning with GDPR regulations, which has encouraged software providers to enhance data protection features.

Moreover, hybrid events are on the rise in Europe, leading to greater demand for cloud-based solutions that can handle both in-person and virtual components.

The Asia-Pacific region is rapidly growing in the cloud-based event management software market, primarily driven by expanding business activities, increasing internet penetration, and the digitalization of event management processes. Key markets like China, India, and Japan are experiencing a surge in adoption as businesses look for scalable solutions to manage large audiences and diverse event types.

The growth of corporate sectors, especially in tech-driven economies, further fuels demand as companies seeks efficient ways to manage conferences, exhibitions, and seminars through digital platforms.

Latin America is gradually increasing its presence in the cloud-based event management software market, with notable adoption in Brazil and Mexico. The region’s growth is supported by a growing interest in digitizing event processes and a rise in corporate activities, especially in urban areas.

While the market is still developing, there is significant potential as more organizations recognize the benefits of streamlined event management and analytics. Economic factors and budget considerations influence this region, with companies opting for flexible, cost-effective cloud solutions that can adapt to local business needs.

The Middle East & Africa region holds a smaller share of the cloud-based event management software market but is experiencing steady growth. Key markets such as the UAE and South Africa lead adoption due to increasing government initiatives and a rising number of business events, exhibitions, and conferences.

Event management software in this region is often deployed to cater to large-scale international events, necessitating robust and secure solutions. Although infrastructure and cost can be barriers in some areas, the push for digital transformation is gradually opening opportunities for growth in cloud-based event management solutions.

Recent Developments:

• Cevent Inc. and Jifflenow, a B2B meeting platform, joined forces in April 2023 to streamline in-person meeting bookings at corporate events and tradeshows for their mutual clients.
• Whova expanded its global reach in March 2023 by making its event registration system available in 39 countries, adding 16 new countries to its list. This initiative is expected to help Whova serve customers worldwide.

Cloud-based Event Management Software Market: Competitive Landscape

The report provides an in-depth analysis of companies operating in the cloud-based event management software market, including their geographic presence, business strategies, product offerings, market share, and recent developments. This analysis helps to understand market competition.

Some of the major players in the global cloud-based event management software market include:

• Etouche
• EventsAir
• Ungerboeck
• Cvent
• Eventbrite
• Bizzabo
• Aventri
• Hopin
• Whova
• RainFocus
• Socio
• Zoho Backstage
• Hubilo

The global cloud-based event management software market is segmented as follows:

By Type

• General Event
• Special Event

By Application

• large Enterprise
• SME

By Region

• North America
  • U.S.
  • Canada
• Europe
  • U.K.
  • France
  • Germany
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• The Middle East and Africa
  • GCC Countries
  • South Africa
  • Rest of Middle East Africa

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