Digital Marketing Analytics Market Insights

According to the report published by Zion Market Research, the global Digital Marketing Analytics Market size was valued at USD 6.20 Billion in 2023 and is predicted to reach USD 20.89 Billion by the end of 2032. The market is expected to grow with a CAGR of 12.9% during the forecast period. The report analyzes the global Digital Marketing Analytics Market's growth drivers, restraints, and impact on demand during the forecast period. It will also help navigate and explore the arising opportunities in the Digital Marketing Analytics industry.

Digital Marketing Analytics Market Size

Global Digital Marketing Analytics Market: Overview

Content advertising has become an advantageous option for organizations and brands to reach and connect with their primary customers, subsequently boosting their net revenue. Social media sites, for example, Facebook, and Instagram offer a golden opportunity for organizations to advertise their products or services. As almost 50% of the worldwide populace utilizes social media, market occupants' organizations are likewise driving their attention to social media marketing.

The global digital marketing analytics market has been generating considerable growth rate with a good CAGR for the last few years. The market is expected to expand further steadily during the forthcoming period. It might also affect the worldwide economic scenario with a larger revenue share. Moreover, the market also has the potential to influence its competitors and parent digital marketing analytics market driven by increasing disposable incomes, growing product demand, raw material affluence, changing consumption technologies, and innovative products.

The global digital marketing analytics market is predicted to develop substantially in the forecast period because of its characteristics which help the establishments with more profound information about the market. The solution is utilized in both the marketing strategies, i.e., business-to-customer (B2C) marketing just as business-to-business (B2B) marketing. The B2C users utilize the product to comprehend what drives clients to convert, and how particular marketing schemes influence the demand. On the other hand, B2B purchasers require advanced analytics software that helps their business processes and improves them.

Global Digital Marketing Analytics Market: Growth Factors

The major drivers of global digital marketing analytics market include the expanding usage of social media sites, need of accurate calculation of ROI on online marketing efforts, and the requirement for knowing the client expectations. Additionally there is tremendous expenditure by the organizations across globe for marketing analytics to boost their Marketing Return on Investment (MROI) and have one-upmanship.

Moreover, the need for traffic analysis on a specific online marketing platform is additionally driving the development of this market. Nonetheless, the expenditure on deploying marketing analytics solutions and easy accessibility of open-source services are the restraints for the development of this market. One great challenge experienced by the sellers of marketing analytics solutions is to create awareness amid the clients about the product and its characteristics.

The global digital marketing analytics software market is anticipated to encounter huge development during the upcoming times as the requirement for digital marketing has expanded. The client expectations are constantly changing and they need to be followed and understood from the abundant information accessible over social media platforms and the supporting sites. Subsequently, the digital marketing analytics software takes this intricate data and channels it as per the division. This sifted information can assist the advertiser with knowing which clients are converting, what are the client's expectations, what is the correct medium to reach the client, etc.

Digital Marketing Analytics Market

Global Digital Marketing Analytics Market: Segmentation

The global digital marketing analytics market has been segmented on the basis of application, solution, end-user, and region.

Based on application, the market is bifurcated into email marketing, SEO marketing, video marketing, pay per click marketing, display marketing, content marketing, and social media marketing.

By solution, the global digital marketing analytics market is divided into software and services, further classified into support & maintenance, design & implementation, and consulting.

On the basis of end-user, the global digital marketing analytics market is categorized into small & medium enterprises and large enterprises.

Digital Market: Report Scope

Report Attributes Report Details
Report Name Digital Market
Market Size in 2023 USD 3.67 Billion
Market Forecast in 2032 USD 11.20 Billion
Growth Rate CAGR of 13.2%
Number of Pages 120
Key Companies Covered Oracle Corporation, SAP AG, Adobe Systems Incorporated, IBM Corporation, Marketo Inc, Microsoft Corporation, SAS Institute, Salesforce.com, Inc., Hubspot, Inc. and Hewlett-Packard Enterprise among others
Segments Covered By Type, By Deployment, By End-use and By Region
Regions Covered North America, Europe, Asia Pacific (APAC), Latin America, Middle East, and Africa (MEA)
Base Year 2023
Historical Year 2018 to 2022
Forecast Year 2024 - 2032
Customization Scope Avail customized purchase options to meet your exact research needs. Request For Customization

Global Digital Marketing Analytics Market: Regional Analysis

North America as of now gets large investments in global digital marketing analytics market. Being a ground zero of digital interruptions, market players are giving monthly memberships to medium and small establishments in the region.

However, Asia Pacific accounts for the majority of social media and smartphone users. Factors such as the rising popularity of online shopping and the surging internet expansion, specifically in nations including India and China, are positively influencing the regional digital marketing analytics market.

Global Digital Marketing Analytics Market: Competitive Players

The major players in the global digital marketing analytics market are:

  • Adobe
  • Hewlett Packard Enterprise Company
  • IBM Corporation
  • Salesforce.com
  • SAS Institute
  • Marketo, Inc.
  • Microsoft Corporation.

The market landscape is framed by the factors such as collaborations or acquisitions by the central players, development in expenditure for marketing analytics, and changing client behaviors.

The Global Digital Marketing Analytics Market is segmented as follows:

By application 

  • email marketing
  • SEO marketing 
  • video marketing
  • pay per click marketing
  • display marketing
  • content marketing
  • social media marketing

By solution 

  • software and services
  • further classified into support & maintenance
  • design & implementation
  • consulting

By end-user 

  • small & medium enterprises and 
  • large enterprises

Global Digital Marketing Analytics Market: Regional Segment Analysis

  • North America
    • The U.S.
    • Canada
  • Europe
    • France
    • The UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

What Reports Provides

  • Full in-depth analysis of the parent market
  • Important changes in market dynamics
  • Segmentation details of the market
  • Former, on-going, and projected market analysis in terms of volume and value
  • Assessment of niche industry developments
  • Market share analysis
  • Key strategies of major players
  • Emerging segments and regional markets
  • Testimonials to companies in order to fortify their foothold in the market.

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