Global Configure Price and Quote (CPQ) Software Market Size, Share, Trends by 2032

Market Research Store has published a report on the global configure price and quote (CPQ) software market, estimating its value at USD 2.64 Billion in 2024, with projections indicating it will reach USD 7.53 Billion by the end of 2032. The market is expected to expand at a compound annual growth rate (CAGR) of around 14% over the forecast period. The report examines the factors driving market growth, the obstacles that could hinder this expansion, and the opportunities that may emerge in the configure price and quote (CPQ) software industry. Additionally, it offers a detailed analysis of how these elements will affect demand dynamics and market performance throughout the forecast period.

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Configure Price and Quote (CPQ) Software Market: Overview

The growth of the configure price and quote (CPQ) software market is fueled by rising global demand across various industries and applications. The report highlights lucrative opportunities, analyzing cost structures, key segments, emerging trends, regional dynamics, and advancements by leading players to provide comprehensive market insights. The configure price and quote (CPQ) software market report offers a detailed industry analysis from 2024 to 2032, combining quantitative and qualitative insights. It examines key factors such as pricing, market penetration, GDP impact, industry dynamics, major players, consumer behavior, and socio-economic conditions. Structured into multiple sections, the report provides a comprehensive perspective on the market from all angles.

Key sections of the configure price and quote (CPQ) software market report include market segments, outlook, competitive landscape, and company profiles. Market Segments offer in-depth details based on Component, Deployment Mode, Application, Industry Vertical, and other relevant classifications to support strategic marketing initiatives. Market Outlook thoroughly analyzes market trends, growth drivers, restraints, opportunities, challenges, Porter’s Five Forces framework, macroeconomic factors, value chain analysis, and pricing trends shaping the market now and in the future. The Competitive Landscape and Company Profiles section highlights major players, their strategies, and market positioning to guide investment and business decisions. The report also identifies innovation trends, new business opportunities, and investment prospects for the forecast period.

Key Highlights:

• As per the analysis shared by our research analyst, the global configure price and quote (CPQ) software market is estimated to grow annually at a CAGR of around 14% over the forecast period (2025-2032).
• In terms of revenue, the global configure price and quote (CPQ) software market size was valued at around USD 2.64 Billion in 2024 and is projected to reach USD 7.53 Billion by 2032.
• The market is projected to grow at a significant rate due to growing demand for sales automation and customized quoting solutions drives cpq adoption.
• Based on the Component, the Software segment is growing at a high rate and will continue to dominate the global market as per industry projections.
• On the basis of Deployment Mode, the Cloud segment is anticipated to command the largest market share.
• In terms of Application, the Sales Optimization segment is projected to lead the global market.
• By Industry Vertical, the Manufacturing segment is predicted to dominate the global market.
• Based on region, North America is projected to dominate the global market during the forecast period.

Configure Price and Quote (CPQ) Software Market: Report Scope

This report thoroughly analyzes the configure price and quote (CPQ) software market, exploring its historical trends, current state, and future projections. The market estimates presented result from a robust research methodology, incorporating primary research, secondary sources, and expert opinions. These estimates are influenced by the prevailing market dynamics as well as key economic, social, and political factors. Furthermore, the report considers the impact of regulations, government expenditures, and advancements in research and development on the market. Both positive and negative shifts are evaluated to ensure a comprehensive and accurate market outlook.

Configure Price and Quote (CPQ) Software Market: Dynamics

Key Growth Drivers

The CPQ software market is propelled by a burgeoning demand for enhanced sales efficiency and accelerated deal closures, particularly as businesses face increasingly complex product configurations and pricing models. The rising reliance on digital sales motions and omnichannel customer experiences necessitates tools that can quickly generate accurate and personalized quotes. A significant driver is the accelerating migration to cloud-based CPQ suites, offering scalability, automatic updates, and seamless integration with existing CRM and ERP systems. The integration of advanced technologies like Generative AI and Machine Learning is further boosting growth by enabling smarter recommendations for upselling, cross-selling, dynamic pricing, and guided selling functionalities, ultimately improving ROI for sales teams.

Restraints

Despite the clear advantages, the CPQ software market faces notable restraints. High implementation and customization costs can be a significant barrier, especially for small and medium-sized enterprises (SMEs) with limited budgets. The inherent complexity of integrating CPQ solutions with existing disparate enterprise systems (CRM, ERP, billing) often leads to extensive customization needs, prolonged implementation times, and potential data inconsistencies. Concerns regarding data security and privacy, given the sensitive pricing and customer data handled by CPQ systems, also pose a challenge. Furthermore, organizational resistance to change and the potential for a "skills gap" in effectively utilizing AI-driven CPQ rules can delay successful roll-outs and hinder user adoption.

Opportunities

The CPQ market is rich with opportunities, particularly through technological advancements and expansion into new business models. The ongoing shift to cloud-based CPQ solutions continues to present opportunities for vendors, offering greater accessibility, scalability, and flexibility to businesses of all sizes. The increasing integration of AI and Machine Learning for predictive analytics, intelligent product configuration, and automated quote approvals represents a major growth avenue, leading to more efficient and accurate sales processes. Opportunities also lie in developing self-service customer-facing portals, empowering clients to configure and price products independently, thereby streamlining the sales cycle. Additionally, the expansion of CPQ capabilities to support subscription-based pricing models and B2B e-commerce platforms opens up new revenue streams and enhances overall digital transformation efforts.

Challenges

The CPQ software market is confronted by several critical challenges. Ensuring data accuracy and consistency across multiple systems and product catalogs remains a significant hurdle, as incorrect data can lead to erroneous quotes and lost revenue. Managing the sheer complexity of product configurations and intricate pricing rules, especially for large enterprises with vast product portfolios, can push CPQ engines to their performance limits. User adoption and training difficulties are common, as new CPQ systems often require significant changes to existing sales workflows. Furthermore, the industry faces the challenge of a potential "vendor lock-in" as platform consolidation occurs, and the continuous need to justify the substantial investment in CPQ by demonstrating a clear and measurable return on investment (ROI) to clients.

Configure Price and Quote (CPQ) Software Market: Segmentation Insights

The global configure price and quote (CPQ) software market is segmented based on Component, Deployment Mode, Application, Industry Vertical, and Region. All the segments of the configure price and quote (CPQ) software market have been analyzed based on present & future trends and the market is estimated from 2024 to 2032.

Based on Component, the global configure price and quote (CPQ) software market is divided into Software, Services.

On the basis of Deployment Mode, the global configure price and quote (CPQ) software market is bifurcated into Cloud, On-premise.

In terms of Application, the global configure price and quote (CPQ) software market is categorized into Sales Optimization, Pricing Management, Product Configuration.

Based on Industry Vertical, the global configure price and quote (CPQ) software market is split into Manufacturing, IT & Telecom, BFSI, Healthcare, Retail, Automotive, Aerospace & Defense.

Configure Price and Quote (CPQ) Software Market: Regional Insights

The Configure Price and Quote (CPQ) Software Market is currently dominated by North America, which accounted for over 50% of global revenue in 2023, driven by high adoption among manufacturing, IT, and telecom enterprises in the U.S. and Canada. The U.S. leads the region, with companies leveraging AI-powered CPQ platforms (e.g., Salesforce CPQ, Oracle) to automate complex B2B sales workflows, dynamic pricing, and omnichannel quoting. Europe follows as the second-largest market, with Germany, the UK, and France prioritizing GDPR-compliant solutions for industrial equipment and automotive sectors. Meanwhile, Asia-Pacific is the fastest-growing region, fueled by India’s SaaS adoption and Japan’s focus on precision manufacturing quotes. North America’s dominance is reinforced by deep CRM integrations (e.g., HubSpot) and AI-driven recommendation engines for upsell opportunities.

Configure Price and Quote (CPQ) Software Market: Competitive Landscape

The configure price and quote (CPQ) software market report offers a thorough analysis of both established and emerging players within the market. It includes a detailed list of key companies, categorized based on the types of products they offer and other relevant factors. The report also highlights the market entry year for each player, providing further context for the research analysis.

The "Global Configure Price and Quote (CPQ) Software Market" study offers valuable insights, focusing on the global market landscape, with an emphasis on major industry players such as;

• Infor
• IBM
• Oracle
• PROS
• Cincom Systems
• SAP
• ConnectWise
• Salesforce.com
• Callidus Software
• FPX
• Vendavo
• Model N
• Aspire Technologies
• Apttus

The Global Configure Price and Quote (CPQ) Software Market is Segmented as Follows:

By Component

• Software
• Services

By Deployment Mode

• Cloud
• On-premise

By Application

• Sales Optimization
• Pricing Management
• Product Configuration

By Industry Vertical

• Manufacturing
• IT & Telecom
• BFSI
• Healthcare
• Retail
• Automotive
• Aerospace & Defense

By Region

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America

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