| Market Size 2023 (Base Year) | USD 820.55 Million |
| Market Size 2032 (Forecast Year) | USD 1594.64 Million |
| CAGR | 6.87% |
| Forecast Period | 2024 - 2032 |
| Historical Period | 2018 - 2023 |
Market Research Store has published a report on the global stevia (stevia rebaudiana) market, estimating its value at USD 820.55 Million in 2023, with projections indicating it will reach USD 1594.64 Million by the end of 2032. The market is expected to expand at a compound annual growth rate (CAGR) of around 6.87% over the forecast period. The report examines the factors driving market growth, the obstacles that could hinder this expansion, and the opportunities that may emerge in the stevia (stevia rebaudiana) industry. Additionally, it offers a detailed analysis of how these elements will affect demand dynamics and market performance throughout the forecast period.

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The growth of the stevia (stevia rebaudiana) market is fueled by rising global demand across various industries and applications. The report highlights lucrative opportunities, analyzing cost structures, key segments, emerging trends, regional dynamics, and advancements by leading players to provide comprehensive market insights. The stevia (stevia rebaudiana) market report offers a detailed industry analysis from 2024 to 2032, combining quantitative and qualitative insights. It examines key factors such as pricing, market penetration, GDP impact, industry dynamics, major players, consumer behavior, and socio-economic conditions. Structured into multiple sections, the report provides a comprehensive perspective on the market from all angles.
Key sections of the stevia (stevia rebaudiana) market report include market segments, outlook, competitive landscape, and company profiles. Market Segments offer in-depth details based on Product Type, Application, Distribution Channel, End-User, and other relevant classifications to support strategic marketing initiatives. Market Outlook thoroughly analyzes market trends, growth drivers, restraints, opportunities, challenges, Porter’s Five Forces framework, macroeconomic factors, value chain analysis, and pricing trends shaping the market now and in the future. The Competitive Landscape and Company Profiles section highlights major players, their strategies, and market positioning to guide investment and business decisions. The report also identifies innovation trends, new business opportunities, and investment prospects for the forecast period.
This report thoroughly analyzes the stevia (stevia rebaudiana) market, exploring its historical trends, current state, and future projections. The market estimates presented result from a robust research methodology, incorporating primary research, secondary sources, and expert opinions. These estimates are influenced by the prevailing market dynamics as well as key economic, social, and political factors. Furthermore, the report considers the impact of regulations, government expenditures, and advancements in research and development on the market. Both positive and negative shifts are evaluated to ensure a comprehensive and accurate market outlook.
| Report Attributes | Report Details |
|---|---|
| Report Name | Stevia (Stevia Rebaudiana) Market |
| Market Size in 2023 | USD 820.55 Million |
| Market Forecast in 2032 | USD 1594.64 Million |
| Growth Rate | CAGR of 6.87% |
| Number of Pages | 217 |
| Key Companies Covered | Cargill, Tate & Lyle, PureCircle (Ingredion), GLG Life Tech Corporation, Sunwin Stevia, S&W Seed Company, Morita Kagaku Kogyo Co., Stevia First Corp., Sweet Green Fields, Zhucheng Haotian Pharm |
| Segments Covered | By Product Type, By Application, By Distribution Channel, By End-User, and By Region |
| Regions Covered | North America, Europe, Asia Pacific (APAC), Latin America, Middle East, and Africa (MEA) |
| Base Year | 2023 |
| Historical Year | 2018 to 2023 |
| Forecast Year | 2024 to 2032 |
| Customization Scope | Avail customized purchase options to meet your exact research needs. Request For Customization |
Key Growth Drivers
The global push towards healthier lifestyles and the increasing prevalence of health conditions such as obesity and diabetes are primary drivers for the Stevia (Stevia Rebaudiana) market. Consumers are actively seeking natural, low-calorie, and zero-calorie alternatives to traditional sugar, making stevia an attractive option. Regulatory support from various food safety authorities, including the FDA and EFSA, approving stevia for use in a wide range of food and beverage applications, has significantly boosted its market acceptance. Furthermore, the growing trend of "clean label" products, where consumers prefer ingredients that are natural, recognizable, and minimally processed, strongly favors stevia. Continuous advancements in extraction and processing technologies are also improving the taste profile of stevia, reducing its sometimes-perceived bitter aftertaste, and making it more appealing to a broader consumer base.
Restraints
Despite its benefits, the Stevia market faces certain restraints, most notably concerns about its taste profile. Some consumers still perceive stevia as having a bitter or licorice-like aftertaste, which can limit its acceptance in certain food and beverage applications. The price volatility of stevia leaf, influenced by seasonal fluctuations in crop yield and geopolitical factors in major producing countries like China, can create supply chain uncertainties and impact pricing for manufacturers. While the cost of stevia has decreased, it can still be more expensive than artificial sweeteners like aspartame and sucralose, posing a challenge in highly price-sensitive segments. Additionally, the functional properties of sugar, beyond just sweetness (e.g., browning, texture, shelf-stability in baking), are not fully replicated by stevia, requiring complex formulations and the use of bulking agents, which can add to product development challenges.
Opportunities
The growing demand for functional foods and beverages presents a significant opportunity for the Stevia market, as manufacturers increasingly incorporate it into health-focused products. The rise of non-dairy beverages and plant-based alternatives provides a burgeoning segment for stevia application. Continued research and development into enhancing stevia's taste profile through innovative taste modification technologies and the development of high-purity steviol glycosides like Reb M and Reb D offer promising avenues for wider adoption. The increasing awareness and acceptance of stevia in emerging markets, particularly in Asia-Pacific and South America, fueled by rising disposable incomes and growing health consciousness, represents substantial untapped potential. Furthermore, the expansion of distribution channels, including online retail and a broader presence in traditional supermarkets, will enhance consumer access and drive market growth.
Challenges
A key challenge for the Stevia market is overcoming the persistent taste perception issues among some consumers, requiring ongoing innovation in product development and blending solutions to mask any undesirable aftertaste. Ensuring a consistent and stable supply of high-quality stevia leaf, given agricultural dependencies and global trade dynamics, remains a logistical challenge. Intense competition from other natural and artificial sweeteners necessitates continuous differentiation and clear communication of stevia's unique health benefits. Regulatory hurdles and varying approval processes for new stevia formulations or applications across different countries can also impede market expansion. Finally, educating the broader consumer base and even food manufacturers about the nuances of stevia's various forms and optimal applications is essential for maximizing its potential and fostering widespread acceptance.
The global stevia (stevia rebaudiana) market is segmented based on Product Type, Application, Distribution Channel, End-User, and Region. All the segments of the stevia (stevia rebaudiana) market have been analyzed based on present & future trends and the market is estimated from 2024 to 2032.
Based on Product Type, the global stevia (stevia rebaudiana) market is divided into Liquid, Powder, Leaf.
On the basis of Application, the global stevia (stevia rebaudiana) market is bifurcated into Food & Beverage, Pharmaceuticals, Cosmetics, Dietary Supplements, Others.
In terms of Distribution Channel, the global stevia (stevia rebaudiana) market is categorized into Online, Offline.
Based on End-User, the global stevia (stevia rebaudiana) market is split into Retail, Industrial.
The Stevia (Stevia Rebaudiana) Market is currently dominated by the Asia-Pacific (APAC) region, which holds the largest market share (over 45%), driven by extensive cultivation, rising health consciousness, and strong demand for natural sweeteners in China, Japan, and India. China leads as the top producer and exporter of stevia extracts, supported by government policies promoting sugar reduction and a robust food & beverage industry. North America follows as the second-largest market, with high adoption in the U.S. and Canada due to obesity concerns, FDA approvals for stevia-based products, and demand from keto/low-carb diets. Europe shows steady growth, particularly in Germany, France, and the UK, fueled by EU regulatory approvals (EFSA) and clean-label trends. Latin America (e.g., Brazil, Paraguay) is a key cultivation hub, while the Middle East & Africa remains niche. APAC’s dominance is reinforced by cost-competitive farming, major players like PureCircle (Malaysia), and partnerships with global F&B brands.
The stevia (stevia rebaudiana) market report offers a thorough analysis of both established and emerging players within the market. It includes a detailed list of key companies, categorized based on the types of products they offer and other relevant factors. The report also highlights the market entry year for each player, providing further context for the research analysis.
The "Global Stevia (Stevia Rebaudiana) Market" study offers valuable insights, focusing on the global market landscape, with an emphasis on major industry players such as;
By Product Type
By Application
By Distribution Channel
By End-User
By Region
This section evaluates the market position of the product or service by examining its development pathway and competitive dynamics. It provides a detailed overview of the product's growth stages, including the early (historical) phase, the mid-stage, and anticipated future advancements influenced by innovation and emerging technologies.
Porter’s Five Forces framework offers a strategic lens for assessing competitor behavior and the positioning of key players in the stevia (stevia rebaudiana) industry. This section explores the external factors shaping competitive dynamics and influencing market strategies in the years ahead. The analysis focuses on five critical forces:
The value chain analysis helps businesses optimize operations by mapping the product flow from suppliers to end consumers, identifying opportunities to streamline processes and gain a competitive edge. Segment-wise market attractiveness analysis evaluates key dimensions like product categories, demographics, and regions, assessing growth potential, market size, and profitability. This enables businesses to focus resources on high-potential segments for better ROI and long-term value.
PESTEL analysis is a powerful tool in market research reports that enhances market understanding by systematically examining the external macro-environmental factors influencing a business or industry. The acronym stands for Political, Economic, Social, Technological, Environmental, and Legal factors. By evaluating these dimensions, PESTEL analysis provides a comprehensive overview of the broader context within which a market operates, helping businesses identify potential opportunities and threats.
An import-export analysis is vital for market research, revealing global trade dynamics, trends, and opportunities. It examines trade volumes, product categories, and regional competitiveness, offering insights into supply chains and market demand. This section also analyzes past and future pricing trends, helping businesses optimize strategies and enabling consumers to assess product value effectively.
The report identifies key players in the stevia (stevia rebaudiana) market through a competitive landscape and company profiles, evaluating their offerings, financial performance, strategies, and market positioning. It includes a SWOT analysis of the top 3-5 companies, assessing strengths, weaknesses, opportunities, and threats. The competitive landscape highlights rankings, recent activities (mergers, acquisitions, partnerships, product launches), and regional footprints using the Ace matrix. Customization is available to meet client-specific needs.
This section details the geographic reach, sales networks, and market penetration of companies profiled in the stevia (stevia rebaudiana) report, showcasing their operations and distribution across regions. It analyzes the alignment of companies with specific industry verticals, highlighting the industries they serve and the scope of their products and services within those sectors.
This section categorizes companies into four distinct groups—Active, Cutting Edge, Innovator, and Emerging—based on their product and business strategies. The evaluation of product strategy focuses on aspects such as the range and depth of offerings, commitment to innovation, product functionalities, and scalability. Key elements like global reach, sector coverage, strategic acquisitions, and long-term growth plans are considered for business strategy. This analysis provides a detailed view of companies' position within the market and highlights their potential for future growth and development.
The qualitative and quantitative insights for the stevia (stevia rebaudiana) market are derived through a multi-faceted research approach, combining input from subject matter experts, primary research, and secondary data sources. Primary research includes gathering critical information via face-to-face or telephonic interviews, surveys, questionnaires, and feedback from industry professionals, key opinion leaders (KOLs), and customers. Regular interviews with industry experts are conducted to deepen the analysis and reinforce the existing data, ensuring a robust and well-rounded market understanding.
Secondary research for this report was carried out by the Market Research Store team, drawing on a variety of authoritative sources, such as:
Market Research Store conducted in-depth consultations with various key opinion leaders in the industry, including senior executives from top companies and regional leaders from end-user organizations. This effort aimed to gather critical insights on factors such as the market share of dominant brands in specific countries and regions, along with pricing strategies for products and services.
To determine total sales data, the research team conducted primary interviews across multiple countries with influential stakeholders, including:
These subject matter experts, with their extensive industry experience, helped validate and refine the findings. For secondary research, data were sourced from a wide range of materials, including online resources, company annual reports, industry publications, research papers, association reports, and government websites. These various sources provide a comprehensive and well-rounded perspective on the market.
Global Stevia Industry Market Research Report 1 Stevia Introduction and Market Overview 1.1 Objectives of the Study 1.2 Definition of Stevia 1.3 Stevia Market Scope and Market Size Estimation 1.3.1 Market Concentration Ratio and Market Maturity Analysis 1.3.2 Global Stevia Value ($) and Growth Rate from 2013-2023 1.4 Market Segmentation 1.4.1 Types of Stevia 1.4.2 Applications of Stevia 1.4.3 Research Regions 1.4.3.1 North America Stevia Production Value ($) and Growth Rate (2013-2018) 1.4.3.2 Europe Stevia Production Value ($) and Growth Rate (2013-2018) 1.4.3.3 China Stevia Production Value ($) and Growth Rate (2013-2018) 1.4.3.4 Japan Stevia Production Value ($) and Growth Rate (2013-2018) 1.4.3.5 Middle East & Africa Stevia Production Value ($) and Growth Rate (2013-2018) 1.4.3.6 India Stevia Production Value ($) and Growth Rate (2013-2018) 1.4.3.7 South America Stevia Production Value ($) and Growth Rate (2013-2018) 1.5 Market Dynamics 1.5.1 Drivers 1.5.1.1 Emerging Countries of Stevia 1.5.1.2 Growing Market of Stevia 1.5.2 Limitations 1.5.3 Opportunities 1.6 Industry News and Policies by Regions 1.6.1 Industry News 1.6.2 Industry Policies 2 Industry Chain Analysis 2.1 Upstream Raw Material Suppliers of Stevia Analysis 2.2 Major Players of Stevia 2.2.1 Major Players Manufacturing Base and Market Share of Stevia in 2017 2.2.2 Major Players Product Types in 2017 2.3 Stevia Manufacturing Cost Structure Analysis 2.3.1 Production Process Analysis 2.3.2 Manufacturing Cost Structure of Stevia 2.3.3 Raw Material Cost of Stevia 2.3.4 Labor Cost of Stevia 2.4 Market Channel Analysis of Stevia 2.5 Major Downstream Buyers of Stevia Analysis 3 Global Stevia Market, by Type 3.1 Global Stevia Value ($) and Market Share by Type (2013-2018) 3.2 Global Stevia Production and Market Share by Type (2013-2018) 3.3 Global Stevia Value ($) and Growth Rate by Type (2013-2018) 3.4 Global Stevia Price Analysis by Type (2013-2018) 4 Stevia Market, by Application 4.1 Global Stevia Consumption and Market Share by Application (2013-2018) 4.2 Downstream Buyers by Application 4.3 Global Stevia Consumption and Growth Rate by Application (2013-2018) 5 Global Stevia Production, Value ($) by Region (2013-2018) 5.1 Global Stevia Value ($) and Market Share by Region (2013-2018) 5.2 Global Stevia Production and Market Share by Region (2013-2018) 5.3 Global Stevia Production, Value ($), Price and Gross Margin (2013-2018) 5.4 North America Stevia Production, Value ($), Price and Gross Margin (2013-2018) 5.5 Europe Stevia Production, Value ($), Price and Gross Margin (2013-2018) 5.6 China Stevia Production, Value ($), Price and Gross Margin (2013-2018) 5.7 Japan Stevia Production, Value ($), Price and Gross Margin (2013-2018) 5.8 Middle East & Africa Stevia Production, Value ($), Price and Gross Margin (2013-2018) 5.9 India Stevia Production, Value ($), Price and Gross Margin (2013-2018) 5.10 South America Stevia Production, Value ($), Price and Gross Margin (2013-2018) 6 Global Stevia Production, Consumption, Export, Import by Regions (2013-2018) 6.1 Global Stevia Consumption by Regions (2013-2018) 6.2 North America Stevia Production, Consumption, Export, Import (2013-2018) 6.3 Europe Stevia Production, Consumption, Export, Import (2013-2018) 6.4 China Stevia Production, Consumption, Export, Import (2013-2018) 6.5 Japan Stevia Production, Consumption, Export, Import (2013-2018) 6.6 Middle East & Africa Stevia Production, Consumption, Export, Import (2013-2018) 6.7 India Stevia Production, Consumption, Export, Import (2013-2018) 6.8 South America Stevia Production, Consumption, Export, Import (2013-2018) 7 Global Stevia Market Status and SWOT Analysis by Regions 7.1 North America Stevia Market Status and SWOT Analysis 7.2 Europe Stevia Market Status and SWOT Analysis 7.3 China Stevia Market Status and SWOT Analysis 7.4 Japan Stevia Market Status and SWOT Analysis 7.5 Middle East & Africa Stevia Market Status and SWOT Analysis 7.6 India Stevia Market Status and SWOT Analysis 7.7 South America Stevia Market Status and SWOT Analysis 8 Competitive Landscape 8.1 Competitive Profile 8.2 Cargill-Layn 8.2.1 Company Profiles 8.2.2 Stevia Product Introduction 8.2.3 Cargill-Layn Production, Value ($), Price, Gross Margin 2013-2018E 8.2.4 Cargill-Layn Market Share of Stevia Segmented by Region in 2017 8.3 Wagott Pharmaceutical 8.3.1 Company Profiles 8.3.2 Stevia Product Introduction 8.3.3 Wagott Pharmaceutical Production, Value ($), Price, Gross Margin 2013-2018E 8.3.4 Wagott Pharmaceutical Market Share of Stevia Segmented by Region in 2017 8.4 Morita Kagaku Kogyo 8.4.1 Company Profiles 8.4.2 Stevia Product Introduction 8.4.3 Morita Kagaku Kogyo Production, Value ($), Price, Gross Margin 2013-2018E 8.4.4 Morita Kagaku Kogyo Market Share of Stevia Segmented by Region in 2017 8.5 PureCircle 8.5.1 Company Profiles 8.5.2 Stevia Product Introduction 8.5.3 PureCircle Production, Value ($), Price, Gross Margin 2013-2018E 8.5.4 PureCircle Market Share of Stevia Segmented by Region in 2017 8.6 GLG Life Tech Corp 8.6.1 Company Profiles 8.6.2 Stevia Product Introduction 8.6.3 GLG Life Tech Corp Production, Value ($), Price, Gross Margin 2013-2018E 8.6.4 GLG Life Tech Corp Market Share of Stevia Segmented by Region in 2017 8.7 Biolotus Technology 8.7.1 Company Profiles 8.7.2 Stevia Product Introduction 8.7.3 Biolotus Technology Production, Value ($), Price, Gross Margin 2013-2018E 8.7.4 Biolotus Technology Market Share of Stevia Segmented by Region in 2017 8.8 Merisant 8.8.1 Company Profiles 8.8.2 Stevia Product Introduction 8.8.3 Merisant Production, Value ($), Price, Gross Margin 2013-2018E 8.8.4 Merisant Market Share of Stevia Segmented by Region in 2017 8.9 Julong High-tech 8.9.1 Company Profiles 8.9.2 Stevia Product Introduction 8.9.3 Julong High-tech Production, Value ($), Price, Gross Margin 2013-2018E 8.9.4 Julong High-tech Market Share of Stevia Segmented by Region in 2017 8.10 Jining Aoxing Stevia Products 8.10.1 Company Profiles 8.10.2 Stevia Product Introduction 8.10.3 Jining Aoxing Stevia Products Production, Value ($), Price, Gross Margin 2013-2018E 8.10.4 Jining Aoxing Stevia Products Market Share of Stevia Segmented by Region in 2017 8.11 Ingredion 8.11.1 Company Profiles 8.11.2 Stevia Product Introduction 8.11.3 Ingredion Production, Value ($), Price, Gross Margin 2013-2018E 8.11.4 Ingredion Market Share of Stevia Segmented by Region in 2017 8.12 Haigen Stevia 8.12.1 Company Profiles 8.12.2 Stevia Product Introduction 8.12.3 Haigen Stevia Production, Value ($), Price, Gross Margin 2013-2018E 8.12.4 Haigen Stevia Market Share of Stevia Segmented by Region in 2017 8.13 Stevia Sweetener 8.13.1 Company Profiles 8.13.2 Stevia Product Introduction 8.13.3 Stevia Sweetener Production, Value ($), Price, Gross Margin 2013-2018E 8.13.4 Stevia Sweetener Market Share of Stevia Segmented by Region in 2017 8.14 Wisdom Natural Brands 8.14.1 Company Profiles 8.14.2 Stevia Product Introduction 8.14.3 Wisdom Natural Brands Production, Value ($), Price, Gross Margin 2013-2018E 8.14.4 Wisdom Natural Brands Market Share of Stevia Segmented by Region in 2017 8.15 Shandong Shengxiangyuan 8.15.1 Company Profiles 8.15.2 Stevia Product Introduction 8.15.3 Shandong Shengxiangyuan Production, Value ($), Price, Gross Margin 2013-2018E 8.15.4 Shandong Shengxiangyuan Market Share of Stevia Segmented by Region in 2017 8.16 Daepyung 8.16.1 Company Profiles 8.16.2 Stevia Product Introduction 8.16.3 Daepyung Production, Value ($), Price, Gross Margin 2013-2018E 8.16.4 Daepyung Market Share of Stevia Segmented by Region in 2017 8.17 Stevia Natura 8.18 Sunwin Stevia 8.19 Tate & Lyle 8.20 GL Stevia 8.21 Shangdong Huaxian Stevia 8.22 Haotian Pharm 9 Global Stevia Market Analysis and Forecast by Type and Application 9.1 Global Stevia Market Value ($) & Volume Forecast, by Type (2018-2023) 9.1.1 Reb-A Series Market Value ($) and Volume Forecast (2018-2023) 9.1.2 STV Series Market Value ($) and Volume Forecast (2018-2023) 9.1.3 Glucosyl Stevia Market Value ($) and Volume Forecast (2018-2023) 9.2 Global Stevia Market Value ($) & Volume Forecast, by Application (2018-2023) 9.2.1 Food Market Value ($) and Volume Forecast (2018-2023) 9.2.2 Beverage Market Value ($) and Volume Forecast (2018-2023) 9.2.3 Pharmaceutical Market Value ($) and Volume Forecast (2018-2023) 9.2.4 Daily Chemical Market Value ($) and Volume Forecast (2018-2023) 10 Stevia Market Analysis and Forecast by Region 10.1 North America Market Value ($) and Consumption Forecast (2018-2023) 10.2 Europe Market Value ($) and Consumption Forecast (2018-2023) 10.3 China Market Value ($) and Consumption Forecast (2018-2023) 10.4 Japan Market Value ($) and Consumption Forecast (2018-2023) 10.5 Middle East & Africa Market Value ($) and Consumption Forecast (2018-2023) 10.6 India Market Value ($) and Consumption Forecast (2018-2023) 10.7 South America Market Value ($) and Consumption Forecast (2018-2023) 11 New Project Feasibility Analysis 11.1 Industry Barriers and New Entrants SWOT Analysis 11.2 Analysis and Suggestions on New Project Investment 12 Research Finding and Conclusion 13 Appendix 13.1 Discussion Guide 13.2 Knowledge Store: Maia Subscription Portal 13.3 Research Data Source 13.4 Research Assumptions and Acronyms Used
Stevia (Stevia Rebaudiana)
Stevia (Stevia Rebaudiana)
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