Out-Of-Home Advertising Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2032)

Out-Of-Home Advertising Market Insights

According to the report published by Market Research Store, the global Out-Of-Home Advertising Market size was valued at USD 27.65 Billion in 2023 and is predicted to reach USD 61.23 Billion by the end of 2032. The market is expected to grow with a CAGR of 9.23% during the forecast period. The report analyzes the global Out-Of-Home Advertising Market's growth drivers, restraints, and impact on demand during the forecast period. It will also help navigate and explore the arising opportunities in the Out-Of-Home Advertising industry.

To Get more Insights, Request a Free Sample

Global Out-Of-Home Advertising Market: Overview

Out-of-home ads are the kind of advertising that is done outside the home. Traditionally, it is done through the mediums like a bus shelter and benches. With the advancements in technology, digital advertising has grown exponentially in recent years. Nowadays, you see real-time advertising and personalized messages through electronic boards. Creative advertising campaigns are launched with contrasting visuals to give a powerful impact on the minds of the people. They create long-term brand awareness among the audience with a clear and long-lasting personalized message. The out-of-home campaigns are difficult to ignore as compared to radio and TV ads.

The global out-of-home market is expected to grow significantly with new opportunities arising due to Covid-19 outbreak.

Out-Of-Home Advertising Market: Report Scope

Global Out-Of-Home Advertising Market: Growth Factors

The global out-of-home market is growing exponentially in recent years. The increase in the adoption of commercial display advertisement for promotion in all the sectors has driven the global out-of-home market. One strong promotional display ad fits perfectly well for thousands of people and saves on the huge expenses on advertisements. It's a cost-effective way and thus, the most significant growth factor.

Constantly blinking out-of-home ads create the long-term brand visualizations in the minds of the people. Out-of-home advertising had the advantage to withstand the harsh weather conditions all year and still has a powerful impact on the audience. The outbreak of covid-19 had hampered the steady growth of the market since the world was under lockdown. But with growing control over the covid-19 pandemic situation, the market is forecasted to grow further at a steady rate and unlock huge profits in the near future.

Global Out-Of-Home Advertising Market: Segmentation

The global out-of-home market is bifurcated on the basis of format, end-user, platform, and region.

Format, the market can be classified into digital billboards, video advertising, and ambient advertisers. Among these, digital billboards are dominating the market. With growing public transit in many developed countries, digital billboards have huge consumer interactions. With the increase in the number of traffic zones across the world, advertisers are more interested in spending on billboards ads. Video advertising is also a surging trend in the market.

End-user, the market can be segmented into the retail, recreation, banking, transportation, education, and other sectors. The commercial vertical including the retail and hospitality segment is holding the largest market share. Customer interaction is more frequent in these sectors. The interactive billboards and kiosks are used to engage the customers. The growing demand for digital applications in the commercial spaces had boosted the demand in this segment.

Platform, the market is bifurcated into the static and digital segments. The static platform held the major market share from the past years but with growing digitalization, the digital platforms are forecasted to see huge growth. Digitalization has enabled advertisers to engage with the audience in real-time to enhance its market penetration strategies and customer engagements.

Global Out-Of-Home Advertising Market: Regional Analysis

North America holds the largest share in the global out-of-home market. Growing adoption of digital out of the home ads in the developed countries like the US has boosted the growth in the region. With the rising urbanization in countries like China and India, the global out-of-home market has shown significant growth in Asia. A significant increase in traffic zones and public transit vehicles in China has also contributed to the growth in this region. Attributed to the increase in GDP and advertisement spending, the out-of-home ads are growing fastly in the Asia Pacific market.

Global Out-Of-Home Advertising Market: Competitive Players

The global out-of-home (OOH) advertising market is highly competitive, with key players continuously innovating to offer more dynamic and engaging advertising solutions. Companies in this market are focusing on integrating digital technologies, offering programmatic buying, and utilizing data analytics to enhance the effectiveness of their campaigns. As consumer behavior shifts and the demand for more personalized and targeted advertising grows, these companies are adapting to meet the needs of advertisers looking for maximum reach and impact.

Prominent players in the global out-of-home advertising market include:

• Exterion Market
• Stroer
• JCDecaux
• Clear Channel Outdoor Holdings
• Lamar Advertising Company
• Outfront Media
• Focus Media
• Daktronics
• Intersection

Global Out-Of-Home Advertising Market by Segments

By Format 

• Digital Billboards 
• Video Advertising
• Ambient Advertisers

By End-user 

• Retail
• Recreation
• Banking
• Transportation
• Education
• Other sectors 

By Platform 

• Static
• Digital Segments

Global Out-Of-Home Advertising Market by Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa

What Reports Provides

• Full in-depth analysis of the parent market
• Important changes in market dynamics
• Segmentation details of the market
• Former, on-going, and projected market analysis in terms of volume and value
• Assessment of niche industry developments
• Market share analysis
• Key strategies of major players
• Emerging segments and regional markets
• Testimonials to companies in order to fortify their foothold in the market.

Frequently Asked Questions