Insights into the Industry

The out-of-home (ooh) advertisement industry has been witnessing optimal growth in recent years and is likely to continue even in upcoming years. The growth of out-of-home (ooh) advertisement ’s industry size can be attributed to rising investments in research & development activities, entry of new players, product innovation, technological breakthroughs, effective allocation of resources, and growing competition among business rivals to expand its regional as well as customer base. Supportive government policies and incentives, as well as favorable laws, are projected to determine the growth of the out-of-home (ooh) advertisement market in foreseeable future. An increase in the spending capacity of customers with the rise in disposable income will further contribute towards out-of-home (ooh) advertisement 's market proceeds.

This market research report is a comprehensive overview of the events taking place in the out-of-home (ooh) advertisement industry and impacting its growth. Our report divides the out-of-home (ooh) advertisement market into various segments or categories based on products, applications, region, etc.  Additionally, our research analysts have listed the key players of the global out-of-home (ooh) advertisement market and compared them based on metrics such as market revenue, Y-O-Y sales, shipments volume, historical data, and successful implementation of business strategies such as strategic alliances, mergers & acquisitions, joint ventures, product development, and partnerships & collaborations.

Market Research Store (MRS) published a brand new report titled “Out-of-Home (OOH) Advertisement Market research report which is segmented by Products (Billboards, Malls, Transit displays, Street Furniture, Place-based), by Applications (Static, Digital), by Key Players/Companies Daktronics, Ströer, OUTFRONT Medias, Clear Channel Outdoor Holdings Inc., Intersection, Focus Media, Lamar Advertising Company, oOh!media Limited, Exterion Media, JCDecaux”. In 2020, the global out-of-home (ooh) advertisement market value was registered at XX (USD Million/Billion) and is predicted to reach XX (USD Million/Billion) at a CAGR of XX% by 2028.

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Scope of the report

Report Attributes Report Details
Report Title Out-of-Home (OOH) Advertisement Market Research Report
By Products Billboards, Malls, Transit displays, Street Furniture, Place-based
By Applications Static, Digital
By Key Players Daktronics, Ströer, OUTFRONT Medias, Clear Channel Outdoor Holdings Inc., Intersection, Focus Media, Lamar Advertising Company, oOh!media Limited, Exterion Media, JCDecaux
Regions Covered North America, Europe, Asia Pacific (APAC), Latin America, Middle East And Africa (MEA)
Countries Covered North America : U.S and Canada
Europe : U.K, Spain, Germany, Italy, Russia, France, Rest of Europe
APAC : Japan, India, China, Australia, South Korea, South East Asia, Rest of Asia Pacific
Latin America : Mexico, Brazil
The Middle East And Africa : South Africa, UAE, Saudi Arab, Rest of MEA
Base Year 2020
Historical Year 2016to 2020 (Depending on availability, data from 2010 can be offered)
Forecast Year 2028
Number of Pages 105
Customization Available Yes, the report can be tailored to meet your specific requirements.

Based on these findings, the global out-of-home (ooh) advertisement industry study suggests strategies to existing market participants as to how they can improve & reinforce their market position. In addition to this, the study also recommends successful market penetrating strategies for new entrants. Furthermore, out-of-home (ooh) advertisement industry study report has included all major manufacturers and distributors operating in the out-of-home (ooh) advertisement market across all major regions.

Out-of-Home (OOH) Advertisement Market Strategic Analysis

Various analytical methods such as Porter’s Five Force Analysis, SWOT analysis, Market Share Analysis, Competitive Analysis, PESTEL Analysis, Market Attractiveness Analysis, and Value Chain Analysis have been used to analyze the market in the research report. These assessments help users of the report in examining and evaluating out-of-home (ooh) advertisement market on the basis of different metrics such as switching costs, economies of scale, current sales, brand loyalty, brand equity, capital investments, production rights, research & development activities, copyrights & patents, legislations, effects of promotional activities, and consumer preferences.

Global Out-of-Home (OOH) Advertisement  Market Y-O-Y Forecast 2016 - 2028

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The information provided in our market research report is anticipated to help the industry stakeholders in the effective decision-making process and successful business outcomes. Moreover, we have been using Ansoff Matrix to help firms analyze and plan their business growth strategies.

Additionally, our report contains a growth-share matrix that aids firms’ business decisions for prioritizing their myriad businesses. We have also included GE Nine Cell Matrix that is helpful in making strategic planning and can help firms in determining their position in the market along with analyzing their growth strategies.

Our researchers also make use of the perceptual map to demonstrate how to target consumers feel about a given brand and form perception about it. We have also included the Customer-Based Brand Equity (CBBE) Model for helping firms effectively position their brands.

Out-of-Home (OOH) Advertisement Market Key Trends Analysis

The key factors influencing the growth of the out-of-home (ooh) advertisement market have been assessed in the report. Factors having a huge influence on market demand and restraining factors that impact the development of the market are both addressed rigorously & in-depth in our global market research report.

Furthermore, trends that play a key role in market’s growth are discussed comprehensively in the report. Moreover, a large number of qualitative factors or measurements are included in the report and this includes operating risks and major obstacles encountered by players in the industry.

Out-of-Home (OOH) Advertisement Market Key Segment Analysis

The report delivers a critical assessment on the out-of-home (ooh) advertisement market by segmenting it based on Products, Applications, and region. All the segments and categories of the out-of-home (ooh) advertisement market have been evaluated based on past, present and future trends and are key parameters determining & defining the growth of the market.

The data for the market and its segments and categories are provided from 2016 to 2028. The report has identified the key segments and categories contributing substantially towards overall market growth in terms of revenue & volume.

Based on Products, the global out-of-home (ooh) advertisement market is segmented into Billboards, Malls, Transit displays, Street Furniture, Place-based. Comprehensive qualitative and quantitative this segment analysis will be provided in the report from 2016 to 2028.

Based on Applications, market is divided into Static, Digital. A slew of business growth opportunities and dynamics affecting the different segments are analyzed and discussed in the report.

Impact Assessment of COVID-19

The COVID-19 outbreak has wreaked havoc on worldwide economic and social systems. The disease has entered several industries' value and supply chains, including the out-of-home (ooh) advertisement market. The government imposed lockdowns in various locations. We will examine the impact of the COVID-19 pandemic on the global market, looking at both demand and supply.

The COVID-19 pandemic's short- and long-term impacts would be explored to provide a summary. This would help build business plans for all market participants, including manufacturers, vendors, suppliers, distributors, and end-users, during and after the epidemic.

Out-of-Home (OOH) Advertisement Market Regional Trends and Market Player’s Analysis

On the basis of region, the market is segregated into North America, Latin America, Asia Pacific, Europe, and the Middle East & Africa.

The major players holding a huge chunk of market share in the global out-of-home (ooh) advertisement market and impacting market profitability are evaluated after considering their product & services revenue, sales, business plans, innovations, and growth rate. The final position of a player in the market depends on market events or market happenings, new product launches, mergers & acquisitions, benchmarking, regional expansions, and technical innovations.

Global Out-of-Home (OOH) Advertisement  Market Regional Segmentation

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For all the key stakeholders of the market, value chain and technology ecosystem, as well as the information provided in this market research report, will prove beneficial. The study offers an outline of the company’s market share and an extensive summary of the major players in the out-of-home (ooh) advertisement market.

Some of the leading players profiled in the global out-of-home (ooh) advertisement market are,

  • Daktronics
  • Ströer
  • OUTFRONT Medias
  • Clear Channel Outdoor Holdings Inc.
  • Intersection
  • Focus Media
  • Lamar Advertising Company
  • oOh!media Limited
  • Exterion Media
  • JCDecaux

The Key Audiences for Out-of-Home (OOH) Advertisement Market Report

  • Research Institutes & consulting firms
  • Industry Leaders, as well as companies, aspiring to enter the out-of-home (ooh) advertisement market
  • Student and universities
  • Solution Providers, product providers, service providers, and other players in the industry
  • Associated private firms and government bodies
  • Individuals interested to learn about market

The report segments of the global out-of-home (ooh) advertisement market are as follows:

Global Out-of-Home (OOH) Advertisement Market: By Products

  • Billboards
  • Malls
  • Transit displays
  • Street Furniture
  • Place-based

Global Out-of-Home (OOH) Advertisement Market: By Applications

  • Static
  • Digital

The Most Important Research Methodologies

Primary sources include industry experts from management corporations, processing organizations, and analytical service providers who serve businesses across the sector's value chain. We interviewed key sources to acquire qualitative and quantitative data and analyse future prospects.

Primary research undertaken for this report comprised interviews with industry professionals such as CEOs, Vice Presidents, Marketing Directors and Technology Directors of strong core organizations and institutions in major out-of-home (ooh) advertisement . We interviewed them to get qualitative and quantitative data.

The following are the justifications for purchasing the global Out-of-Home (OOH) Advertisement market report:

  • Statistical data is well-referenced, and the source is a significant resource for directing interested companies.
  • Market development trends and marketing channels that are cutting-edge are discussed.
  • The feasibility and growth rate of the market as a whole over the foreseeable future are determined.
  • The competitive landscape and demographic research provide a clear picture of the current state of the market on an international scale.
  • A thorough examination of development policies and plans, manufacturing processes, and costing provides a more accurate picture of import/export consumption, supply and demand, pricing, revenue, and gross margins, among other things.
  • Customization is possible based on the client's requirements.

Frequently Asked Questions

These dominant industry players use well planned strategies to occupied highest market share in this market. Some of the top players in Out-of-Home (OOH) Advertisement business includes.

  • Daktronics
  • Ströer
  • OUTFRONT Medias
  • Clear Channel Outdoor Holdings Inc.
  • Intersection
  • Focus Media
  • Lamar Advertising Company
  • oOh!media Limited
  • Exterion Media
  • JCDecaux

As per Out-of-Home (OOH) Advertisement market analysis, North America is forecasted to occupied major share in the Out-of-Home (OOH) Advertisement market.

The statistical data of the dominant industry player of Out-of-Home (OOH) Advertisement market can be acquired from the company profile segment described in the report. This segment come up with analysis of major player’s in the Out-of-Home (OOH) Advertisement market, also their last five-year revenue, segmental, product offerings, key strategies adopted and geographical revenue produced.

The report come up with a segment of the Out-of-Home (OOH) Advertisement market based on Type, Region, and Application, Also offer a determined view on the Out-of-Home (OOH) Advertisement market.

The report offers a nitty-gritty estimation of the market by providing data on various viewpoints that incorporate, restraints, drivers, and opportunities threats. This data can help in making suitable decisions for stakeholders before investing.

The sample report for Out-of-Home (OOH) Advertisement market can be received after the apply from the website.

Table Of Content

Table of Content 1 Report Overview 1.1 Study Scope 1.2 Key Market Segments 1.3 Regulatory Scenario by Region/Country 1.4 Market Investment Scenario Strategic 1.5 Market Analysis by Type 1.5.1 Global Out-of-Home (OOH) Advertisement Market Share by Type (2020-2026) 1.5.2 Billboards 1.5.3 Malls 1.5.4 Transit displays 1.5.5 Street Furniture 1.5.6 Place-based 1.6 Market by Application 1.6.1 Global Out-of-Home (OOH) Advertisement Market Share by Application (2020-2026) 1.6.2 Static 1.6.3 Digital 1.7 Out-of-Home (OOH) Advertisement Industry Development Trends under COVID-19 Outbreak 1.7.1 Global COVID-19 Status Overview 1.7.2 Influence of COVID-19 Outbreak on Out-of-Home (OOH) Advertisement Industry Development 2. Global Market Growth Trends 2.1 Industry Trends 2.1.1 SWOT Analysis 2.1.2 Porter’s Five Forces Analysis 2.2 Potential Market and Growth Potential Analysis 2.3 Industry News and Policies by Regions 2.3.1 Industry News 2.3.2 Industry Policies 2.4 Industry Trends Under COVID-19 3 Value Chain of Out-of-Home (OOH) Advertisement Market 3.1 Value Chain Status 3.2 Out-of-Home (OOH) Advertisement Manufacturing Cost Structure Analysis 3.2.1 Production Process Analysis 3.2.2 Manufacturing Cost Structure of Out-of-Home (OOH) Advertisement 3.2.3 Labor Cost of Out-of-Home (OOH) Advertisement 3.2.3.1 Labor Cost of Out-of-Home (OOH) Advertisement Under COVID-19 3.3 Sales and Marketing Model Analysis 3.4 Downstream Major Customer Analysis (by Region) 3.5 Value Chain Status Under COVID-19 4 Players Profiles 4.1 Daktronics 4.1.1 Daktronics Basic Information 4.1.2 Out-of-Home (OOH) Advertisement Product Profiles, Application and Specification 4.1.3 Daktronics Out-of-Home (OOH) Advertisement Market Performance (2015-2020) 4.1.4 Daktronics Business Overview 4.2 Ströer 4.2.1 Ströer Basic Information 4.2.2 Out-of-Home (OOH) Advertisement Product Profiles, Application and Specification 4.2.3 Ströer Out-of-Home (OOH) Advertisement Market Performance (2015-2020) 4.2.4 Ströer Business Overview 4.3 OUTFRONT Medias 4.3.1 OUTFRONT Medias Basic Information 4.3.2 Out-of-Home (OOH) Advertisement Product Profiles, Application and Specification 4.3.3 OUTFRONT Medias Out-of-Home (OOH) Advertisement Market Performance (2015-2020) 4.3.4 OUTFRONT Medias Business Overview 4.4 Clear Channel Outdoor Holdings, Inc. 4.4.1 Clear Channel Outdoor Holdings, Inc. Basic Information 4.4.2 Out-of-Home (OOH) Advertisement Product Profiles, Application and Specification 4.4.3 Clear Channel Outdoor Holdings, Inc. Out-of-Home (OOH) Advertisement Market Performance (2015-2020) 4.4.4 Clear Channel Outdoor Holdings, Inc. Business Overview 4.5 Intersection 4.5.1 Intersection Basic Information 4.5.2 Out-of-Home (OOH) Advertisement Product Profiles, Application and Specification 4.5.3 Intersection Out-of-Home (OOH) Advertisement Market Performance (2015-2020) 4.5.4 Intersection Business Overview 4.6 Focus Media 4.6.1 Focus Media Basic Information 4.6.2 Out-of-Home (OOH) Advertisement Product Profiles, Application and Specification 4.6.3 Focus Media Out-of-Home (OOH) Advertisement Market Performance (2015-2020) 4.6.4 Focus Media Business Overview 4.7 Lamar Advertising Company 4.7.1 Lamar Advertising Company Basic Information 4.7.2 Out-of-Home (OOH) Advertisement Product Profiles, Application and Specification 4.7.3 Lamar Advertising Company Out-of-Home (OOH) Advertisement Market Performance (2015-2020) 4.7.4 Lamar Advertising Company Business Overview 4.8 oOh!media Limited 4.8.1 oOh!media Limited Basic Information 4.8.2 Out-of-Home (OOH) Advertisement Product Profiles, Application and Specification 4.8.3 oOh!media Limited Out-of-Home (OOH) Advertisement Market Performance (2015-2020) 4.8.4 oOh!media Limited Business Overview 4.9 Exterion Media 4.9.1 Exterion Media Basic Information 4.9.2 Out-of-Home (OOH) Advertisement Product Profiles, Application and Specification 4.9.3 Exterion Media Out-of-Home (OOH) Advertisement Market Performance (2015-2020) 4.9.4 Exterion Media Business Overview 4.10 JCDecaux 4.10.1 JCDecaux Basic Information 4.10.2 Out-of-Home (OOH) Advertisement Product Profiles, Application and Specification 4.10.3 JCDecaux Out-of-Home (OOH) Advertisement Market Performance (2015-2020) 4.10.4 JCDecaux Business Overview 5 Global Out-of-Home (OOH) Advertisement Market Analysis by Regions 5.1 Global Out-of-Home (OOH) Advertisement Sales, Revenue and Market Share by Regions 5.1.1 Global Out-of-Home (OOH) Advertisement Sales by Regions (2015-2020) 5.1.2 Global Out-of-Home (OOH) Advertisement Revenue by Regions (2015-2020) 5.2 North America Out-of-Home (OOH) Advertisement Sales and Growth Rate (2015-2020) 5.3 Europe Out-of-Home (OOH) Advertisement Sales and Growth Rate (2015-2020) 5.4 Asia-Pacific Out-of-Home (OOH) Advertisement Sales and Growth Rate (2015-2020) 5.5 Middle East and Africa Out-of-Home (OOH) Advertisement Sales and Growth Rate (2015-2020) 5.6 South America Out-of-Home (OOH) Advertisement Sales and Growth Rate (2015-2020) 6 North America Out-of-Home (OOH) Advertisement Market Analysis by Countries 6.1 North America Out-of-Home (OOH) Advertisement Sales, Revenue and Market Share by Countries 6.1.1 North America Out-of-Home (OOH) Advertisement Sales by Countries (2015-2020) 6.1.2 North America Out-of-Home (OOH) Advertisement Revenue by Countries (2015-2020) 6.1.3 North America Out-of-Home (OOH) Advertisement Market Under COVID-19 6.2 United States Out-of-Home (OOH) Advertisement Sales and Growth Rate (2015-2020) 6.2.1 United States Out-of-Home (OOH) Advertisement Market Under COVID-19 6.3 Canada Out-of-Home (OOH) Advertisement Sales and Growth Rate (2015-2020) 6.4 Mexico Out-of-Home (OOH) Advertisement Sales and Growth Rate (2015-2020) 7 Europe Out-of-Home (OOH) Advertisement Market Analysis by Countries 7.1 Europe Out-of-Home (OOH) Advertisement Sales, Revenue and Market Share by Countries 7.1.1 Europe Out-of-Home (OOH) Advertisement Sales by Countries (2015-2020) 7.1.2 Europe Out-of-Home (OOH) Advertisement Revenue by Countries (2015-2020) 7.1.3 Europe Out-of-Home (OOH) Advertisement Market Under COVID-19 7.2 Germany Out-of-Home (OOH) Advertisement Sales and Growth Rate (2015-2020) 7.2.1 Germany Out-of-Home (OOH) Advertisement Market Under COVID-19 7.3 UK Out-of-Home (OOH) Advertisement Sales and Growth Rate (2015-2020) 7.3.1 UK Out-of-Home (OOH) Advertisement Market Under COVID-19 7.4 France Out-of-Home (OOH) Advertisement Sales and Growth Rate (2015-2020) 7.4.1 France Out-of-Home (OOH) Advertisement Market Under COVID-19 7.5 Italy Out-of-Home (OOH) Advertisement Sales and Growth Rate (2015-2020) 7.5.1 Italy Out-of-Home (OOH) Advertisement Market Under COVID-19 7.6 Spain Out-of-Home (OOH) Advertisement Sales and Growth Rate (2015-2020) 7.6.1 Spain Out-of-Home (OOH) Advertisement Market Under COVID-19 7.7 Russia Out-of-Home (OOH) Advertisement Sales and Growth Rate (2015-2020) 7.7.1 Russia Out-of-Home (OOH) Advertisement Market Under COVID-19 8 Asia-Pacific Out-of-Home (OOH) Advertisement Market Analysis by Countries 8.1 Asia-Pacific Out-of-Home (OOH) Advertisement Sales, Revenue and Market Share by Countries 8.1.1 Asia-Pacific Out-of-Home (OOH) Advertisement Sales by Countries (2015-2020) 8.1.2 Asia-Pacific Out-of-Home (OOH) Advertisement Revenue by Countries (2015-2020) 8.1.3 Asia-Pacific Out-of-Home (OOH) Advertisement Market Under COVID-19 8.2 China Out-of-Home (OOH) Advertisement Sales and Growth Rate (2015-2020) 8.2.1 China Out-of-Home (OOH) Advertisement Market Under COVID-19 8.3 Japan Out-of-Home (OOH) Advertisement Sales and Growth Rate (2015-2020) 8.3.1 Japan Out-of-Home (OOH) Advertisement Market Under COVID-19 8.4 South Korea Out-of-Home (OOH) Advertisement Sales and Growth Rate (2015-2020) 8.4.1 South Korea Out-of-Home (OOH) Advertisement Market Under COVID-19 8.5 Australia Out-of-Home (OOH) Advertisement Sales and Growth Rate (2015-2020) 8.6 India Out-of-Home (OOH) Advertisement Sales and Growth Rate (2015-2020) 8.6.1 India Out-of-Home (OOH) Advertisement Market Under COVID-19 8.7 Southeast Asia Out-of-Home (OOH) Advertisement Sales and Growth Rate (2015-2020) 8.7.1 Southeast Asia Out-of-Home (OOH) Advertisement Market Under COVID-19 9 Middle East and Africa Out-of-Home (OOH) Advertisement Market Analysis by Countries 9.1 Middle East and Africa Out-of-Home (OOH) Advertisement Sales, Revenue and Market Share by Countries 9.1.1 Middle East and Africa Out-of-Home (OOH) Advertisement Sales by Countries (2015-2020) 9.1.2 Middle East and Africa Out-of-Home (OOH) Advertisement Revenue by Countries (2015-2020) 9.1.3 Middle East and Africa Out-of-Home (OOH) Advertisement Market Under COVID-19 9.2 Saudi Arabia Out-of-Home (OOH) Advertisement Sales and Growth Rate (2015-2020) 9.3 UAE Out-of-Home (OOH) Advertisement Sales and Growth Rate (2015-2020) 9.4 Egypt Out-of-Home (OOH) Advertisement Sales and Growth Rate (2015-2020) 9.5 Nigeria Out-of-Home (OOH) Advertisement Sales and Growth Rate (2015-2020) 9.6 South Africa Out-of-Home (OOH) Advertisement Sales and Growth Rate (2015-2020) 10 South America Out-of-Home (OOH) Advertisement Market Analysis by Countries 10.1 South America Out-of-Home (OOH) Advertisement Sales, Revenue and Market Share by Countries 10.1.1 South America Out-of-Home (OOH) Advertisement Sales by Countries (2015-2020) 10.1.2 South America Out-of-Home (OOH) Advertisement Revenue by Countries (2015-2020) 10.1.3 South America Out-of-Home (OOH) Advertisement Market Under COVID-19 10.2 Brazil Out-of-Home (OOH) Advertisement Sales and Growth Rate (2015-2020) 10.2.1 Brazil Out-of-Home (OOH) Advertisement Market Under COVID-19 10.3 Argentina Out-of-Home (OOH) Advertisement Sales and Growth Rate (2015-2020) 10.4 Columbia Out-of-Home (OOH) Advertisement Sales and Growth Rate (2015-2020) 10.5 Chile Out-of-Home (OOH) Advertisement Sales and Growth Rate (2015-2020) 11 Global Out-of-Home (OOH) Advertisement Market Segment by Types 11.1 Global Out-of-Home (OOH) Advertisement Sales, Revenue and Market Share by Types (2015-2020) 11.1.1 Global Out-of-Home (OOH) Advertisement Sales and Market Share by Types (2015-2020) 11.1.2 Global Out-of-Home (OOH) Advertisement Revenue and Market Share by Types (2015-2020) 11.2 Billboards Sales and Price (2015-2020) 11.3 Malls Sales and Price (2015-2020) 11.4 Transit displays Sales and Price (2015-2020) 11.5 Street Furniture Sales and Price (2015-2020) 11.6 Place-based Sales and Price (2015-2020) 12 Global Out-of-Home (OOH) Advertisement Market Segment by Applications 12.1 Global Out-of-Home (OOH) Advertisement Sales, Revenue and Market Share by Applications (2015-2020) 12.1.1 Global Out-of-Home (OOH) Advertisement Sales and Market Share by Applications (2015-2020) 12.1.2 Global Out-of-Home (OOH) Advertisement Revenue and Market Share by Applications (2015-2020) 12.2 Static Sales, Revenue and Growth Rate (2015-2020) 12.3 Digital Sales, Revenue and Growth Rate (2015-2020) 13 Out-of-Home (OOH) Advertisement Market Forecast by Regions (2020-2026) 13.1 Global Out-of-Home (OOH) Advertisement Sales, Revenue and Growth Rate (2020-2026) 13.2 Out-of-Home (OOH) Advertisement Market Forecast by Regions (2020-2026) 13.2.1 North America Out-of-Home (OOH) Advertisement Market Forecast (2020-2026) 13.2.2 Europe Out-of-Home (OOH) Advertisement Market Forecast (2020-2026) 13.2.3 Asia-Pacific Out-of-Home (OOH) Advertisement Market Forecast (2020-2026) 13.2.4 Middle East and Africa Out-of-Home (OOH) Advertisement Market Forecast (2020-2026) 13.2.5 South America Out-of-Home (OOH) Advertisement Market Forecast (2020-2026) 13.3 Out-of-Home (OOH) Advertisement Market Forecast by Types (2020-2026) 13.4 Out-of-Home (OOH) Advertisement Market Forecast by Applications (2020-2026) 13.5 Out-of-Home (OOH) Advertisement Market Forecast Under COVID-19 14 Appendix 14.1 Methodology 14.2 Research Data Source

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