Stationery and Cards Market Size, Share, and Trends Analysis Report
CAGR :
| Market Size 2024 (Base Year) | USD 95.05 Billion |
| Market Size 2032 (Forecast Year) | USD 138.54 Billion |
| CAGR | 5.53% |
| Forecast Period | 2025 - 2032 |
| Historical Period | 2020 - 2024 |
According to a recent study by Market Research Store, the global stationery and cards market size was valued at approximately USD 95.05 Billion in 2024. The market is projected to grow significantly, reaching USD 138.54 Billion by 2032, growing at a compound annual growth rate (CAGR) of 5.53% during the forecast period from 2024 to 2032. The report highlights key growth drivers such as rising demand, technological advancements, and expanding applications. It also outlines potential challenges like regulatory changes and market competition, while emphasizing emerging opportunities for innovation and investment in the stationery and cards industry.
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Stationery and Cards Market: Overview
The growth of the stationery and cards market is fueled by rising global demand across various industries and applications. The report highlights lucrative opportunities, analyzing cost structures, key segments, emerging trends, regional dynamics, and advancements by leading players to provide comprehensive market insights. The stationery and cards market report offers a detailed industry analysis from 2024 to 2032, combining quantitative and qualitative insights. It examines key factors such as pricing, market penetration, GDP impact, industry dynamics, major players, consumer behavior, and socio-economic conditions. Structured into multiple sections, the report provides a comprehensive perspective on the market from all angles.
Key sections of the stationery and cards market report include market segments, outlook, competitive landscape, and company profiles. Market Segments offer in-depth details based on Product Type, Distribution Channel, End User, Material Type, Occasion, and other relevant classifications to support strategic marketing initiatives. Market Outlook thoroughly analyzes market trends, growth drivers, restraints, opportunities, challenges, Porter’s Five Forces framework, macroeconomic factors, value chain analysis, and pricing trends shaping the market now and in the future. The Competitive Landscape and Company Profiles section highlights major players, their strategies, and market positioning to guide investment and business decisions. The report also identifies innovation trends, new business opportunities, and investment prospects for the forecast period.
Key Highlights:
- As per the analysis shared by our research analyst, the global stationery and cards market is estimated to grow annually at a CAGR of around 5.53% over the forecast period (2024-2032).
- In terms of revenue, the global stationery and cards market size was valued at around USD 95.05 Billion in 2024 and is projected to reach USD 138.54 Billion by 2032.
- The market is projected to grow at a significant rate due to growing demand for personalized and eco-friendly products, the expansion of e-commerce channels, and the increasing importance of social and emotional connections in a digital world.
- Based on the Product Type, the Writing Instruments segment is growing at a high rate and will continue to dominate the global market as per industry projections.
- On the basis of Distribution Channel, the Online Retailers segment is anticipated to command the largest market share.
- In terms of End User, the Students segment is projected to lead the global market.
- By Material Type, the Paper-Based segment is predicted to dominate the global market.
- Based on the Occasion, the Personal Events segment is expected to swipe the largest market share.
- Based on region, Asia-Pacific is projected to dominate the global market during the forecast period.
Stationery and Cards Market: Report Scope
This report thoroughly analyzes the stationery and cards market, exploring its historical trends, current state, and future projections. The market estimates presented result from a robust research methodology, incorporating primary research, secondary sources, and expert opinions. These estimates are influenced by the prevailing market dynamics as well as key economic, social, and political factors. Furthermore, the report considers the impact of regulations, government expenditures, and advancements in research and development on the market. Both positive and negative shifts are evaluated to ensure a comprehensive and accurate market outlook.
| Report Attributes | Report Details |
|---|---|
| Report Name | Stationery and Cards Market |
| Market Size in 2024 | USD 95.05 Billion |
| Market Forecast in 2032 | USD 138.54 Billion |
| Growth Rate | CAGR of 5.53% |
| Number of Pages | 208 |
| Key Companies Covered | Hallmark, Kokuyo Camlin, Sanrio, Staples, Top Culture |
| Segments Covered | By Product Type, By Distribution Channel, By End User, By Material Type, By Occasion, and By Region |
| Regions Covered | North America, Europe, Asia Pacific (APAC), Latin America, Middle East, and Africa (MEA) |
| Base Year | 2024 |
| Historical Year | 2020 to 2024 |
| Forecast Year | 2025 to 2032 |
| Customization Scope | Avail customized purchase options to meet your exact research needs. Request For Customization |
Stationery and Cards Market: Dynamics
Key Growth Drivers:
The primary driver for the Stationery and Cards market is the increasing demand for personalized, premium, and sustainable products. Consumers, particularly from Gen Z and millennial demographics, are increasingly using high-quality stationery as a form of self-expression, driving a surge in designer notebooks, planners, and unique greeting card designs. This trend is further amplified by social media and e-commerce platforms, which make these products easily accessible and visible. Moreover, the growth in educational enrollments, especially in developing economies, continues to fuel demand for traditional school and office supplies. The rising global gifting culture, especially during holidays and personal milestones, also provides a consistent and robust market for greeting cards and customized stationery.
Restraints:
Despite the robust growth, the Stationery and Cards market faces several significant restraints. The most prominent obstacle is the widespread adoption of digital technology and the shift towards paperless communication. The proliferation of laptops, tablets, and digital note-taking apps has led to a decline in the demand for traditional notebooks, pens, and paper-based planners, especially among tech-savvy students and professionals. The market is also heavily challenged by the high cost and volatility of raw materials, such as paper, plastic, and ink, which can impact production costs and profit margins. Furthermore, intense competition from low-cost, unorganized local manufacturers in many regions can lead to price wars, making it difficult for premium brands to maintain their market position.
Opportunities:
The Stationery and Cards market presents numerous opportunities for innovation and expansion. A key opportunity lies in the integration of smart technology into traditional products, such as smart pens that can digitize handwritten notes or notebooks that sync with cloud services. The market can also capitalize on the growing consumer demand for eco-friendly and sustainable products by developing stationery made from recycled paper, biodegradable materials, and bamboo. The continued growth of e-commerce and direct-to-consumer (D2C) models offers a significant avenue for brands to bypass traditional retail channels, enabling them to connect directly with consumers, offer a wider range of customizable products, and build a stronger brand identity.
Challenges:
The Stationery and Cards market confronts several critical challenges that demand strategic attention. A major challenge is the need to navigate a complex and fragmented supply chain, which is susceptible to disruptions and logistical inefficiencies, particularly in emerging markets. Companies must also manage the persistent threat of counterfeit products, which can undermine brand equity and lead to a loss of consumer trust. The industry faces the difficulty of addressing the negative environmental perception of paper and plastic products, which requires significant investment in sustainable manufacturing practices and effective marketing to highlight their eco-friendly initiatives. Lastly, staying relevant in a rapidly evolving digital landscape requires a constant balancing act between traditional product offerings and the development of innovative, hybrid solutions.
Stationery and Cards Market: Segmentation Insights
The global stationery and cards market is segmented based on Product Type, Distribution Channel, End User, Material Type, Occasion, and Region. All the segments of the stationery and cards market have been analyzed based on present & future trends and the market is estimated from 2024 to 2032.
Based on Product Type, the global stationery and cards market is divided into Writing Instruments, Paper Products, Cards, Office Supplies.
On the basis of Distribution Channel, the global stationery and cards market is bifurcated into Online Retailers, Offline Retailers, Wholesale Distributors.
In terms of End User, the global stationery and cards market is categorized into Students, Office Professionals, Creative Individuals.
Based on Material Type, the global stationery and cards market is split into Paper-Based, Plastic-Based, Metal and Wood.
By Occasion, the global stationery and cards market is divided into Personal Events, Corporate Events, Seasonal Events.
Stationery and Cards Market: Regional Insights
The global stationery and cards market is dominated by the Asia-Pacific region, which held the largest market share of over 35% in 2023, driven by high demand in countries like China, India, and Japan. According to recent industry reports, the region's growth is fueled by increasing literacy rates, rising school enrollments, and the popularity of personalized greeting cards in cultural celebrations.
North America follows as the second-largest market, with a strong preference for premium stationery and e-cards, while Europe remains a key player due to its robust gifting culture, particularly in Western nations. Emerging markets in Latin America and the Middle East & Africa are expected to witness steady growth, supported by urbanization and expanding retail sectors. Asia-Pacific's dominance is further reinforced by the presence of major manufacturing hubs and cost-effective production capabilities.
Stationery and Cards Market: Competitive Landscape
The stationery and cards market Report offers a thorough analysis of both established and emerging players within the market. It includes a detailed list of key companies, categorized based on the types of products they offer and other relevant factors. The report also highlights the market entry year for each player, providing further context for the research analysis.
The "Global Stationery and Cards Market" study offers valuable insights, focusing on the global market landscape, with an emphasis on major industry players such as;
- Hallmark
- Kokuyo Camlin
- Sanrio
- Staples
- Top Culture
The Global Stationery and Cards Market is Segmented as Follows:
By Product Type
- Writing Instruments
- Paper Products
- Cards
- Office Supplies
By Distribution Channel
- Online Retailers
- Offline Retailers
- Wholesale Distributors
By End User
- Students
- Office Professionals
- Creative Individuals
By Material Type
- Paper-Based
- Plastic-Based
- Metal and Wood
By Occasion
- Personal Events
- Corporate Events
- Seasonal Events
By Region
- North America
- The U.S.
- Canada
- Mexico
- Europe
- France
- The UK
- Spain
- Germany
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- Australia
- South Korea
- Rest of Asia Pacific
- The Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- Kuwait
- South Africa
- Rest of the Middle East & Africa
- Latin America
- Brazil
- Argentina
- Rest of Latin America
Frequently Asked Questions
Table Of Content
List of Tables and Figures Figure Product Picture of Stationery and Cards Table Product Specification of Stationery and Cards Figure Market Concentration Ratio and Market Maturity Analysis of Stationery and Cards Figure Global Stationery and Cards Value ($) and Growth Rate from 2014-2024 Table Different Types of Stationery and Cards Figure Global Stationery and Cards Value ($) Segment by Type from 2014-2019 Figure Adhesive Part Picture Figure Stationery Products Picture Figure Cards Picture Figure Printing Supplies Picture Figure Writing & Marking Instruments Picture Figure Others Picture Table Different Applications of Stationery and Cards Figure Global Stationery and Cards Value ($) Segment by Applications from 2014-2019 Figure Stationery Specialists Picture Figure Gift Shops Picture Figure General Merchandise Retailers Picture Figure Bookstores Picture Figure Others Picture Table Research Regions of Stationery and Cards Figure North America Stationery and Cards Production Value ($) and Growth Rate (2014-2019) Figure Europe Stationery and Cards Production Value ($) and Growth Rate (2014-2019) Table China Stationery and Cards Production Value ($) and Growth Rate (2014-2019) Table Japan Stationery and Cards Production Value ($) and Growth Rate (2014-2019) Table Middle East & Africa Stationery and Cards Production Value ($) and Growth Rate (2014-2019) Table India Stationery and Cards Production Value ($) and Growth Rate (2014-2019) Table South America Stationery and Cards Production Value ($) and Growth Rate (2014-2019) Table Emerging Countries of Stationery and Cards Table Growing Market of Stationery and Cards Figure Industry Chain Analysis of Stationery and Cards Table Upstream Raw Material Suppliers of Stationery and Cards with Contact Information Table Major Players Manufacturing Base and Market Share ($) of Stationery and Cards in 2018 Table Major Players Stationery and Cards Product Types in 2018 Figure Production Process of Stationery and Cards Figure Manufacturing Cost Structure of Stationery and Cards Figure Channel Status of Stationery and Cards Table Major Distributors of Stationery and Cards with Contact Information Table Major Downstream Buyers of Stationery and Cards with Contact Information Table Global Stationery and Cards Value ($) by Type (2014-2019) Table Global Stationery and Cards Value ($) Share by Type (2014-2019) Figure Global Stationery and Cards Value ($) Share by Type (2014-2019) Table Global Stationery and Cards Production by Type (2014-2019) Table Global Stationery and Cards Production Share by Type (2014-2019) Figure Global Stationery and Cards Production Share by Type (2014-2019) Figure Global Stationery and Cards Value ($) and Growth Rate of Adhesive Part Figure Global Stationery and Cards Value ($) and Growth Rate of Stationery Products Figure Global Stationery and Cards Value ($) and Growth Rate of Cards Figure Global Stationery and Cards Value ($) and Growth Rate of Printing Supplies Figure Global Stationery and Cards Value ($) and Growth Rate of Writing & Marking Instruments Figure Global Stationery and Cards Value ($) and Growth Rate of Others Figure Global Stationery and Cards Price by Type (2014-2019) Table Global Stationery and Cards Consumption by Application (2014-2019) Table Global Stationery and Cards Consumption Market Share by Application (2014-2019) Figure Global Stationery and Cards Consumption Market Share by Application (2014-2019) Table Downstream Buyers Introduction by Application Figure Global Stationery and Cards Consumption and Growth Rate of Stationery Specialists (2014-2019) Figure Global Stationery and Cards Consumption and Growth Rate of Gift Shops (2014-2019) Figure Global Stationery and Cards Consumption and Growth Rate of General Merchandise Retailers (2014-2019) Figure Global Stationery and Cards Consumption and Growth Rate of Bookstores (2014-2019) Figure Global Stationery and Cards Consumption and Growth Rate of Others (2014-2019) Table Global Stationery and Cards Value ($) by Region (2014-2019) Table Global Stationery and Cards Value ($) Market Share by Region (2014-2019) Figure Global Stationery and Cards Value ($) Market Share by Region (2014-2019) Table Global Stationery and Cards Production by Region (2014-2019) Table Global Stationery and Cards Production Market Share by Region (2014-2019) Figure Global Stationery and Cards Production Market Share by Region (2014-2019) Table Global Stationery and Cards Production, Value ($), Price and Gross Margin (2014-2019) Table North America Stationery and Cards Production, Value ($), Price and Gross Margin (2014-2019) Table Europe Stationery and Cards Production, Value ($), Price and Gross Margin (2014-2019) Table China Stationery and Cards Production, Value ($), Price and Gross Margin (2014-2019) Table Japan Stationery and Cards Production, Value ($), Price and Gross Margin (2014-2019) Table Middle East & Africa Stationery and Cards Production, Value ($), Price and Gross Margin (2014-2019) Table India Stationery and Cards Production, Value ($), Price and Gross Margin (2014-2019) Table South America Stationery and Cards Production, Value ($), Price and Gross Margin (2014-2019) Table Global Stationery and Cards Consumption by Regions (2014-2019) Figure Global Stationery and Cards Consumption Share by Regions (2014-2019) Table North America Stationery and Cards Production, Consumption, Export, Import (2014-2019) Table Europe Stationery and Cards Production, Consumption, Export, Import (2014-2019) Table China Stationery and Cards Production, Consumption, Export, Import (2014-2019) Table Japan Stationery and Cards Production, Consumption, Export, Import (2014-2019) Table Middle East & Africa Stationery and Cards Production, Consumption, Export, Import (2014-2019) Table India Stationery and Cards Production, Consumption, Export, Import (2014-2019) Table South America Stationery and Cards Production, Consumption, Export, Import (2014-2019) Figure North America Stationery and Cards Production and Growth Rate Analysis Figure North America Stationery and Cards Consumption and Growth Rate Analysis Figure North America Stationery and Cards SWOT Analysis Figure Europe Stationery and Cards Production and Growth Rate Analysis Figure Europe Stationery and Cards Consumption and Growth Rate Analysis Figure Europe Stationery and Cards SWOT Analysis Figure China Stationery and Cards Production and Growth Rate Analysis Figure China Stationery and Cards Consumption and Growth Rate Analysis Figure China Stationery and Cards SWOT Analysis Figure Japan Stationery and Cards Production and Growth Rate Analysis Figure Japan Stationery and Cards Consumption and Growth Rate Analysis Figure Japan Stationery and Cards SWOT Analysis Figure Middle East & Africa Stationery and Cards Production and Growth Rate Analysis Figure Middle East & Africa Stationery and Cards Consumption and Growth Rate Analysis Figure Middle East & Africa Stationery and Cards SWOT Analysis Figure India Stationery and Cards Production and Growth Rate Analysis Figure India Stationery and Cards Consumption and Growth Rate Analysis Figure India Stationery and Cards SWOT Analysis Figure South America Stationery and Cards Production and Growth Rate Analysis Figure South America Stationery and Cards Consumption and Growth Rate Analysis Figure South America Stationery and Cards SWOT Analysis Figure Top 3 Market Share of Stationery and Cards Companies Figure Top 6 Market Share of Stationery and Cards Companies Table Mergers, Acquisitions and Expansion Analysis Table Company Profiles Table Product Introduction Table Crane Production, Value ($), Price, Gross Margin 2014-2019 Figure Crane Production and Growth Rate Figure Crane Value ($) Market Share 2014-2019 Figure Crane Market Share of Stationery and Cards Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table King Jim Production, Value ($), Price, Gross Margin 2014-2019 Figure King Jim Production and Growth Rate Figure King Jim Value ($) Market Share 2014-2019 Figure King Jim Market Share of Stationery and Cards Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Great Papers Production, Value ($), Price, Gross Margin 2014-2019 Figure Great Papers Production and Growth Rate Figure Great Papers Value ($) Market Share 2014-2019 Figure Great Papers Market Share of Stationery and Cards Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Letts Filofax Group Ltd. Production, Value ($), Price, Gross Margin 2014-2019 Figure Letts Filofax Group Ltd. Production and Growth Rate Figure Letts Filofax Group Ltd. Value ($) Market Share 2014-2019 Figure Letts Filofax Group Ltd. Market Share of Stationery and Cards Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Montblanc International GmbH Production, Value ($), Price, Gross Margin 2014-2019 Figure Montblanc International GmbH Production and Growth Rate Figure Montblanc International GmbH Value ($) Market Share 2014-2019 Figure Montblanc International GmbH Market Share of Stationery and Cards Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Avery Production, Value ($), Price, Gross Margin 2014-2019 Figure Avery Production and Growth Rate Figure Avery Value ($) Market Share 2014-2019 Figure Avery Market Share of Stationery and Cards Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Pentel Co., Ltd. Production, Value ($), Price, Gross Margin 2014-2019 Figure Pentel Co., Ltd. Production and Growth Rate Figure Pentel Co., Ltd. Value ($) Market Share 2014-2019 Figure Pentel Co., Ltd. Market Share of Stationery and Cards Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Hallmark Production, Value ($), Price, Gross Margin 2014-2019 Figure Hallmark Production and Growth Rate Figure Hallmark Value ($) Market Share 2014-2019 Figure Hallmark Market Share of Stationery and Cards Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Pilot Corporation Production, Value ($), Price, Gross Margin 2014-2019 Figure Pilot Corporation Production and Growth Rate Figure Pilot Corporation Value ($) Market Share 2014-2019 Figure Pilot Corporation Market Share of Stationery and Cards Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Shutterfly Production, Value ($), Price, Gross Margin 2014-2019 Figure Shutterfly Production and Growth Rate Figure Shutterfly Value ($) Market Share 2014-2019 Figure Shutterfly Market Share of Stationery and Cards Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Kokuyo Production, Value ($), Price, Gross Margin 2014-2019 Figure Kokuyo Production and Growth Rate Figure Kokuyo Value ($) Market Share 2014-2019 Figure Kokuyo Market Share of Stationery and Cards Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table JAM Paper Production, Value ($), Price, Gross Margin 2014-2019 Figure JAM Paper Production and Growth Rate Figure JAM Paper Value ($) Market Share 2014-2019 Figure JAM Paper Market Share of Stationery and Cards Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Office Depot Production, Value ($), Price, Gross Margin 2014-2019 Figure Office Depot Production and Growth Rate Figure Office Depot Value ($) Market Share 2014-2019 Figure Office Depot Market Share of Stationery and Cards Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Mitsubishi Pencil Production, Value ($), Price, Gross Margin 2014-2019 Figure Mitsubishi Pencil Production and Growth Rate Figure Mitsubishi Pencil Value ($) Market Share 2014-2019 Figure Mitsubishi Pencil Market Share of Stationery and Cards Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table A. T. Cross Company Production, Value ($), Price, Gross Margin 2014-2019 Figure A. T. Cross Company Production and Growth Rate Figure A. T. Cross Company Value ($) Market Share 2014-2019 Figure A. T. Cross Company Market Share of Stationery and Cards Segmented by Region in 2018 Table Global Stationery and Cards Market Value ($) Forecast, by Type Table Global Stationery and Cards Market Volume Forecast, by Type Figure Global Stationery and Cards Market Value ($) and Growth Rate Forecast of Adhesive Part (2019-2024) Figure Global Stationery and Cards Market Volume and Growth Rate Forecast of Adhesive Part (2019-2024) Figure Global Stationery and Cards Market Value ($) and Growth Rate Forecast of Stationery Products (2019-2024) Figure Global Stationery and Cards Market Volume and Growth Rate Forecast of Stationery Products (2019-2024) Figure Global Stationery and Cards Market Value ($) and Growth Rate Forecast of Cards (2019-2024) Figure Global Stationery and Cards Market Volume and Growth Rate Forecast of Cards (2019-2024) Figure Global Stationery and Cards Market Value ($) and Growth Rate Forecast of Printing Supplies (2019-2024) Figure Global Stationery and Cards Market Volume and Growth Rate Forecast of Printing Supplies (2019-2024) Figure Global Stationery and Cards Market Value ($) and Growth Rate Forecast of Writing & Marking Instruments (2019-2024) Figure Global Stationery and Cards Market Volume and Growth Rate Forecast of Writing & Marking Instruments (2019-2024) Figure Global Stationery and Cards Market Value ($) and Growth Rate Forecast of Others (2019-2024) Figure Global Stationery and Cards Market Volume and Growth Rate Forecast of Others (2019-2024) Table Global Market Value ($) Forecast by Application (2019-2024) Table Global Market Volume Forecast by Application (2019-2024) Figure Global Stationery and Cards Consumption and Growth Rate of Stationery Specialists (2014-2019) Figure Global Stationery and Cards Consumption and Growth Rate of Gift Shops (2014-2019) Figure Global Stationery and Cards Consumption and Growth Rate of General Merchandise Retailers (2014-2019) Figure Global Stationery and Cards Consumption and Growth Rate of Bookstores (2014-2019) Figure Global Stationery and Cards Consumption and Growth Rate of Others (2014-2019) Figure Market Value ($) and Growth Rate Forecast of Others (2019-2024) Figure Market Volume and Growth Rate Forecast of Others (2019-2024) Figure North America Market Value ($) and Growth Rate Forecast (2019-2024) Table North America Consumption and Growth Rate Forecast (2019-2024) Figure Europe Market Value ($) and Growth Rate Forecast (2019-2024) Table Europe Consumption and Growth Rate Forecast (2019-2024) Figure China Market Value ($) and Growth Rate Forecast (2019-2024) Table China Consumption and Growth Rate Forecast (2019-2024) Figure Japan Market Value ($) and Growth Rate Forecast (2019-2024) Table Japan Consumption and Growth Rate Forecast (2019-2024) Figure Middle East & Africa Market Value ($) and Growth Rate Forecast (2019-2024) Table Middle East & Africa Consumption and Growth Rate Forecast (2019-2024) Figure India Market Value ($) and Growth Rate Forecast (2019-2024) Table India Consumption and Growth Rate Forecast (2019-2024) Figure South America Market Value ($) and Growth Rate Forecast (2019-2024) Table South America Consumption and Growth Rate Forecast (2019-2024) Figure Industry Resource/Technology/Labor Importance Analysis Table New Entrants SWOT Analysis Table New Project Analysis of Investment Recovery
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