Canada and the US will no Longer Find Talc-based Johnson & Johnson Baby Powder

Canada and the US will no Longer Find Talc-based Johnson & Johnson Baby Powder

Published: 21-May-2020 | Published By: Market Research Store

On Tuesday, Johnson & Johnson made an official announcement that talc-based Johnson's Baby Powder will no longer be sold in Canada and the US. This decision was made after a consumer products "portfolio reassessment related to Covid-19."

Based on the statement made by the US healthcare organization it was concluded that the sales of the product would wind down in the coming months, but the existing inventory of the retailers would continue to be sold in the market. 

There are more than 16,000 lawsuits from consumers against J&J claiming that its talc-based products, including Johnson's Baby Powder, caused them cancer.  Majority of the cases are still pending in the United States District Court for the District of New Jersey.

The allegations mentioned in the lawsuits are that the company’s talc-based products are contaminated with asbestos. J&J has stated that it remains consistently confident in the safety of talc-based Johnson's Baby Powder, which they have cited with decades of scientific studies.

A New Jersey judge, in April, had ruled that thousands of plaintiffs having allegations against J&J's talc products have freedom to go forward with their claims, but will have to face limits on what expert testimony will be allowed in trials.

In December, J&J had made claims that their tests showed no asbestos content in its baby powder, after the tests conducted by the US Food and Drug Administration claimed its existence in trace amounts. Owing to the FDA’s test results, J&J had to recall its one lot of Johnson's Baby Powder in October.

The reports by J&J state that the demand for talc-based Johnson's Baby Powder in North America has declined a lot owing to questions raised on safety about the product.

J&J has announced that only cornstarch-based baby powder will be sold in North America while both talc- and cornstarch-based products will be sold in other global markets.

Market Research Store has published report on the baby personal care products market. The report states that the demand for the market will not be affected by COVID-19 situation.