22-Feb-2023 | Market Research Store
Increasing demand for cosmetics based natural active ingredients from consumers is expected to drive cosmetic skin care market growth over the forecast period. Frequent innovation and development of sun protection and effective anti-aging products will increase demand. Owing to the increased demand, a large number of international as well as local manufacturers like Mac, Loreal, Lakme, Shahnaz, Oriflame, and others have gradually extended their product range. Current economic & political scenario may provide an opportunity for international brands to increase customer touch points and also establish their footprints in potential markets.
Moreover, growing trend towards healthy lifestyles and raising awareness levels regarding side-effects of using synthetic healthcare & personal care products are some of the factors expected to fuel cosmetic skin care market growth. Men’s personal care products category is predicted to witness increasing trend over the forecast timeframe.
Cosmetic products with various benefits such as those with moisturizing care, anti-aging properties, and protection from sun tan are gaining popularity in cosmetics skin care industry. Foundation creams offer several benefits such as sun protection, moisturizing, oil-free and no pore-clogging which will increase demand, mostly from women population. Consumers are paying more attention to ingredients in skin care products, and prefer natural and organic ones over those that contain ingredients or chemicals that may cause harmful side effects.
Based on product type, the cosmetic skin care market is segmented into moisturizers, cleansing lotions, facial masks, shaving creams, serums, exfoliators, anti-aging creams, toners, eye creams and sun care products. On the basis of the distribution channel, the market is segmented into online sales, standalone retail outlets, factory outlet, and supermarkets.

North America held a major revenue share of the global cosmetic skin care market in 2017 and the region is anticipated to continue with its regional supremacy over the forecast period. The growth of this regional market is attributed due to increased demand for anti-aging products from consumers, raising awareness levels among women coupled with personality and appearance. Asia-Pacific is expected to grow at fastest growth rate, due to high awareness regarding beauty products among the young population, and various international brands entering in Asia-Pacific market.
Industry players are mostly focusing on new product launch and extensive marketing strategies to strengthen their position in the market.