28-Apr-2020 | Market Research Store
Its vacation time for the kids in India but instead of enjoying their vacation they are forced to sit at home due to COVID-19. Facebook has thus introduced a video chat service Messenger Kids for children. This application is introduced in India for children to connect with their friends. But the application has improved parental controls.
The application Facebook Messenger Kids was launched in 2017 in the US and in 2018 in Canada and Peru.
At first, it was through parents that invite for the child’s friends were sent and similarly, approval was also made through parents. Now, the “Supervised Friending” feature allows the parents to let their kids accept or reject the requests, while maintaining the facility to override any unnecessary contact approvals from Parent Dashboard. The Supervised Friending feature has been introduced in the US and will steadily reach the other regions.
In this new feature, if a kid accepts the friend request the parents are notified through the Messenger about the action. If the parent feels it is an unwanted approval then they can override it by going to Parent Dashboard. The dashboard also provides a log of recent activities for parent supervision on the kid’s activities. These updates were provided by the Facebook’s Global Head of Safety, Antigone Davis. Messenger Kids has been introduced in 70 new countries including India.
In the application, the parents are also notified about the new contacts that are added in their child’s friend list, which can be managed by the parents through Parent Dashboard. When connected with a group of friends, kids also have the provision that they can have individual chats. Kids also have the choice that they can leave any group if they are not interested. All these activities done by the kid can be supervised by the parents.
The recent report published on the global parental control market by the Market Research Store helps to analyze the increased demand for the target market owing to the increasing concerns of the parents about their children and their activities.