29-Dec-2020 | Market Research Store
Currently, there are millions across the globe who are facing vitamin deficiency problems. Thus, the doctors have prescribed them to start taking vitamin supplements as per the requirement. The vitamin deficiencies in people are basically due to lack of particular nutrients in the diet. Researchers have tried using fruity gummies as a source of vitamins. However, when finding the right source of vitamins and other nutrients are not that simple. Everybody follows a different lifestyle and has different body as well. Vitamin one needs such that their body absorbs is completely different from another. It has also been absorbed that the multivitamins available in the drugstores are generally no absorbed due to the poor delivery methods. A startup named Rootine has thus come to our rescue by developing a modern and technologically advanced means of creating customized vitamins or nutrient supplements based on the comprehensive analysis of DNA, blood nutrient levels, and lifestyle.
The basic issue is getting the standard multivitamins into the system in the right amounts and this is majorly due to the poor oral delivery methods that have below average bioavailability. Rather being absorbed into the bloodstream it is flushed out also due to the reality that the body cannot over-absorb or under-absorb vitamins. Thus, Rootine developed two methods: first, slow-releasing microbead delivery system and second, nutrigenetics and metabolomics. When the microbeads are used they get easily absorbed and dissolved within 10 Hours so that no nutrients are flushed out of the system. While, using nutrigenetics and metabolomics help determine the body’s requirement and absorbing capability.
The use of DNA test helps analyze the genetics impact on nutrient distribution, absorption, excretion, metabolism, and receptor functionby studying every single nucleotide polymorphisms. The startup also uses blood test to investigate metabolites and measure nutrients functionality in the body. The newly developed methods’ science is complicated but using it is not. After the test, Rootine offers its vitamin packs that contain iron, vitamin B12, vitamin B6, vitamin D, vitamin C, folate, calcium, zinc, magnesium, and many more.
Market Research Store has published a report on global vitamin and mineral supplement market. The report provides market analytics, market valuation, geographical distribution, and competitive players.