Published: 19-Feb-2020 | Published By: Market Research Store
On March 1, Rapha, the high-end brand of cycling apparel, moves from Portland, Oregon, to Bentonville. In 2017, RZC Investments by Tom and Steuart Walton bought the global company. The brothers are also partners in bike maker Allied Cycling, which moved to Rogers last year from Little Rock. Direct to market company offers high-end sports clothes and equipment, and supports trips throughout Europe, North America, and Asia through its bike clubs.
The changes appear to be part of the broader Waltons policy of transforming Northwest Arkansas into a riding mecca.
The link to the developing OzTrails MTB network, the amazingly fast-growing gravel ecosystem and the continuing development of Northwest Arkansas as a hub for all sorts of cycling output can help foster the path and effect that Rapha North America can have in the US and beyond. Rapha's latest move is to launch a line of mountain bike apparel in 2021, with a solid footing in the road cycling market.
The demand for cycling apparel including high-end products is expected to increase in the coming years not just in the U.S. but across the globe.
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