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2014 LTE Pricing Strategies

Published: Feb-2014 | Format: PDF | Tariff Consultancy | Number of pages: 90 | Code: MRS - 758

The TCL 2014 4G LTE Pricing Strategies report analyses the key pricing trends for MNOs in the EU, Non-EU, Asia Pacific & Middle East regions. The report draws on findings from the TCL Global LTE Tariff Tracker subscription service and provides pricing case studies for 15 MNOs that have launched 4G LTE services. The case studies include - Bouygues Telecom (France), Vodafone (Germany), KPN (Netherlands), TMN (Portugal), Everything Everywhere (UK), Telenor (Norway), MegaFon (Russia), Swisscom (Switzerland), Optus (Australia), NTT DOCOMO (Japan), Vodafone (New Zealand), SingTel (Singapore), Batelco (Bahrain), Nawras (Oman) & Ooredoo (Qatar).

In the 2014 Global LTE Pricing Strategies report TCL provides focus on the main 4G LTE pricing trends highlighted in the TCL Global LTE Data Price Tracker subscription service including:

1. Analysis of overall 4G LTE pricing by 4 main geographical regions worldwide (incl. the EU, non-EU countries, Asia Pacific and theMiddle East)
2. Further analysis of 4G LTE pricing by the 4 main geographical regions by the following detailed metrics:

Pricing per GB of data allowance (in USD per month)
Average monthly data user allowance (in GB)
Highest LTE pricing per region (in USD per month)
Lowest LTE pricing per region (in USD per month)

3. Examines MNO 4G LTE pricing launch strategies per region
4. Examines current MNO 4G LTE pricing strategies per region
5. Finally, the report provides a selection of 15 key MNO 4G LTE case studies with pricing at launch and since launch


Table of Content

Introduction
Summary
The main generic 4G LTE pricing strategies at launch
The changes in 4G LTE tariffs over time
Methodology

Executive Summary

Section 1: Case Studies EU
LTE Strategies – Bouygues Telecom (France)
Strategy at launch
Strategy now
The LTE Landscape in France
Changes in 4G LTE pricing
LTE Strategies – Vodafone (Germany)
Strategy at launch
Strategy now
The LTE Landscape in Germany
Changes in 4G LTE pricing
LTE Strategies – KPN (Netherlands)
Strategy at launch
Strategy now
The LTE Landscape in the Netherlands
Changes in 4G LTE pricing
LTE Strategies – TMN (Portugal)
Strategy at launch
Strategy now
The LTE Landscape in Portugal
Changes in 4G LTE pricing
LTE Strategies – EE (UK)
Strategy at launch
Strategy now
The LTE Landscape in the UK
Changes in 4G LTE pricing

Section 2: Case Studies Non-EU
LTE Strategies – Telenor (Norway)
Strategy at launch
Strategy now
The LTE Landscape in Norway
Changes in 4G LTE pricing
LTE Strategies – Megafon (Russia)
Strategy at launch
Strategy now
The LTE Landscape in the Russia
Changes in 4G LTE pricing
LTE Strategies – Swisscom (Switzerland)
Strategy at launch
Strategy now
The LTE Landscape in Switzerland
Changes in 4G LTE pricing

Section 3: Case Studies Asia-Pacific
LTE Strategies – Optus (Australia)
Strategy at launch
Strategy now
The LTE Landscape in Australia
Changes in 4G LTE pricing
LTE Strategies – DoCoMo (Japan)
Strategy at launch
Strategy now
The LTE Landscape in Japan
Changes in 4G LTE pricing
LTE Strategies – Vodafone (New Zealand)
Strategy at launch
Strategy now
The LTE Landscape in New Zealand
Changes in 4G LTE pricing
LTE Strategies – SingTel (Singapore)
Strategy at launch
Strategy now
The LTE Landscape in Singapore
Changes in 4G LTE pricing

Section 4: Case Studies Middle East
LTE Strategies – Batelco (Bahrain)
Strategy at launch
Strategy now
The LTE Landscape in Bahrain
Changes in 4G LTE pricing
LTE Strategies – Nawras (Oman)
Strategy at launch
Strategy now
The LTE Landscape in Oman
Changes in 4G LTE pricing
LTE Strategies – Ooredoo (Qatar)
Strategy at launch
Strategy now
The LTE Landscape in Qatar
Changes in 4G LTE pricing

Section 5:LTE Case Studies Conclusions

Section 6: LTE Tariff Comparison
6.1. Introduction
6.2. EU region 4G LTE tariff pricing analysis
6.3 Non-EU region 4G LTE tariff pricing analysis
6.4 Asia-Pacific region 4G LTE tariff pricing analysis
6.5 Middle Eastregion 4G LTE tariff pricing analysis

Appendix I – LTE-Advanced (LTE-A)

Appendix II – LTE Current Promotions

Appendix III – LTE Roaming

Appendix IV A table showing the currency exchange rates used in this report

Appendix V – A table showing the list of countries per region

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