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Cigarettes in Italy, 2016

Published: Dec-2016 | Format: PDF | GlobalData | Number of pages: 66 | Code: MRS - 120207

Cigarettes in Italy, 2016


"Cigarettes in Italy, 2016" is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Italian market. The report offers market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise.

Italy is one of the largest duty paid cigarette markets in Western Europe, however, since 2006, cigarette consumption in the country is declining. The market almost entirely comprises filter cigarettes of blond American or European blended varieties; dark blends now accounting for no more than 1.2% of sales. As in many western markets, a strong trend towards lower tar products has developed, partly in response to EU regulatory changes. As a result, light cigarettes now account for over 61% of sales.


- Rising prices have resulted in down trading with the super-low value segment now accounting for one in 10 sales.
- Full flavor products account for the majority of sales and filter cigarettes accounted for over 99.9% of sales in 2015.
- PMI leads the overall market, holding over a half of the market share, and Marlboro is the leading brand family in Italy.
- Export activity has emerged as a major feature of the Italian market, with 1,428 million pieces exported in 2014.

Reasons to buy

- Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
- Identify the areas of growth and opportunities, which will aid effective marketing planning.
- The differing growth rates in regional product sales drive fundamental shifts in the market.
- This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
- Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.
Table of Contents
1. Overview 5
2. Market Size 7
3. Market Structure 16
4. Manufacturers & Brands 20
5. Taxation & Retail 31
5.1. Taxation 31
5.2. Retail Prices 35
6. The Smoking Population 47
7. Production & Trade 51
7.1. Production 51
7.2. Imports 52
7.3. Exports 55
8. Operating Constraints 57
8.1. Advertising Restrictions 57
8.2. Health Warnings/Labelling Requirements 57
8.3. Other Restrictions 58
9. Company Profiles 60
8.4. BAT Italia SpA 60
10. Prospects & Forecasts 61
11. Appendix 63
11.1. What is this Report About? 63
11.2. Time Frame 63
11.3. Product Category Coverage 63
11.4. Methodology 63
11.5. About GlobalData 65
11.6. Disclaimer 66


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