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Consumer and Market Insights: Pasta and Noodles Market in Thailand

Published: Sep-2015 | Format: PDF | Canadean | Number of pages: 44 | Code: MRS - 35227

Summary
The Dried and Instant Noodles category is the largest category in both value and volume terms in Thailand's Pasta and Noodles market. The Dried Pasta category will register fastest growth during 2014-2019. Hypermarketand Supermarkets is the leading distribution channel in the Pasta and Noodles market while sales through eRetailers registered the fastest growth during 2011-2014.

Key Findings
- Increasingly busy lifestyles and rapid urbanization will drive the growth of consumer package goods in Thailand

- The Dried and Instant Noodles category has the largest volume share in Thailand's Pasta and Noodles market

- The Dried Pasta category is forecast to register the fastest growth in value terms during 2014-2019

- Hypermarkets and Supermarkets is the leading distribution channel for all Pasta and Noodles categories

- Packaging Closures are sparingly used in Thailand's Pasta and Noodles market

- Agnesi is the leading brand in the Dried Pasta category.

Synopsis
Canadean's Consumer and Market Insight report on the Pasta and Noodles market in Thailand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Ambient Noodles, Ambient Pasta, Chilled Noodles, Chilled Pasta, Dried and Instant Noodles, Dried Pasta with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Department Stores, Health and Beauty Stores and more 

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: bag/sachet and others.

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis 

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities 

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Introduction
Report introduction and definitions
Market Overview
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the Thailand Pasta and Noodles market
Historical and projected consumption in the Thailand Pasta and Noodles market
Degree of trade up/down-trade in the Thailand Pasta and Noodles market
Market volume of Thailand Pasta and Noodles by category
Historical and project market value of Thailand Pasta and Noodles by category
Winners and losers in the Thailand Pasta and Noodles market
Segment share of the category and change in market share in the Thailand Pasta and Noodles market
Category level pricing in the Thailand Pasta and Noodles market
Retailer and packaging
Leading retailers in the Thailand food market
Leading distribution channels in the Thailand Pasta and Noodles market
Leading distribution channels by category in the Thailand Pasta and Noodles market
Thailand Pasta and Noodles market by type of packaging
Thailand Pasta and Noodles market by type of packaging closure/outer
Thailand Pasta and Noodles market by type of packaging, forecasted
Private label performance compared to national brands in the Thailand Pasta and Noodles market
Leading companies in the Thailand Pasta and Noodles market by category
Leading brands in the Thailand Pasta and Noodles market by category
Consumer trend analysis
Canadean's consumer trend framework and explanation of the sub-trends
For key trends in the Thailand Pasta and Noodles market
How the trend is influencing consumption in the Thailand Pasta and Noodles market
How to target the trend in the Thailand Pasta and Noodles market
How the trend will evolve in the Thailand Pasta and Noodles market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New product examples launched in the Thailand Pasta and Noodles market
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean

Table 1: Country indicators - overall food value and volume, 2014 
Table 2: Market value analysis in THB and USD, 2009-2019 
Table 3: Market volume growth analysis, 2014-2019 
Table 4: Average prices (THB) by category, 2014 
Table 5: Segment level analysis by category, 2014 
Table 6: Leading retailers and store count 
Table 7: Leading brands by category, 2014

Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014) 
Figure 2: Foodservice transactions by sectors, profit and cost, 2014 
Figure 3: Market value (THB, USD) and volume analysis, 2009-2019 
Figure 4: Consumers purchase behavior - Trading up/down, 2014 
Figure 5: Market volume share analysis by categories, 2014 
Figure 6: Growth analysis by category, 2009-2019 
Figure 7: Change in market share by category, 2014-2019 
Figure 8: Leading distribution channels, overall food, 2010-2013 
Figure 9: Leading distribution channels by category, 2014 
Figure 10: Packaging analysis - key packaging material, type, closure and outer, 2014 
Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019 
Figure 12: Brand share growth, 2011-2014 
Figure 13: Brand share analysis by categories, 2014 
Figure 14: Examples - new product development

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