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Consumer and Market Insights: Prepared Meals Market in South Africa

Published: Nov-2014 | Format: PDF | Canadean | Number of pages: 53 | Code: MRS - 2090

 

This report brings together market data to provide a comprehensive brief of the Prepared Meals sector in South Africa. This allows for the rapid identification of key growth opportunities across major Prepared Meals categories and their packaging.

 

Key Findings

 

Increasing disposable income and the growing number of women in employment will support the growth of the Prepared Meals market in South Africa
Ready Meals is the largest category by value, while Pizza is the fastest growing category in the South African Prepared Meals market
Hypermarkets and Supermarkets dominate the distribution of the overall packaged food products market and Prepared Meals in South Africa
Busy Lives and Better Value for Money are the most influential trends among South African consumers in the Prepared Meals market 
The use of Rigid Plastic Trays is forecast to grow further, with high growth in the Ready Meals category during 2013-2018

 

Synopsis

 

The South African Prepared Meals market offers high growth opportunities to Prepared Meals manufacturers, as the demand for convenience food is increasing as consumers become more time-consumed. The market is presently dominated by private label that provide Better Value for Money. However, scope exists for the entry and growth of new brands as consumers seek new variety in Prepared Meals, and due to the fragmented nature of the market.

 

ReasonsToBuy
 

 

This overview of the consumer and market dynamics of the South African Prepared Meals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

Table of Contents


Country Context
Market Overview
Retail Landscape and Key Distribution Channels
Packaging
Company and Private Label Share
Consumer Trends
Examples of New Product Development

 

Appendix 

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