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Consumer and Market Insights: Prepared Meals Market in Romania

Published: Oct-2014 | Format: PDF | Canadean | Number of pages: 48 | Code: MRS - 2092


This report brings together consumer insight and market data to provide a comprehensive brief of the Romanian Prepared Meals sector. This allows for the rapid identification of key growth opportunities across major Prepared Meals categories and their packaging.


Key Findings


The Prepared Meals market in Romania offers good growth prospects for manufacturers to innovate and introduce new products in the market.
Ready Meals is both the fastest-growing and largest value category in the market, reflecting consumers' preference for convenient meal options amidst growing busy life.
The growing working population, urbanization and increased participation of women in the work force are driving growth in the Prepared Meals market.
Hypermarkets and Supermarkets, followed by Convenience Stores, are the preferred distribution channels for Prepared Meals.
The fast pace of life and desire for better quality products are the major drivers for Prepared Meals consumption in Romania.



The Prepared Meals market in the country is growing at a rapid pace. Ready Meals is the leading Prepared Meals category by value, followed by Meal Kits. While on-the-go consumption and quality are the leading factors influencing Prepared Meals consumption, product innovation and health will be the major growth area in the market.



This overview of the consumer and market dynamics of the Romanian Prepared Meals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

Table of Contents

Country Context
Market overview
Retail Landscape & Key Distribution Channels
Company share
Consumer trends
Examples of new product development



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