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Consumer Payments Country Snapshot: Italy

Published: Apr-2016 | Format: PDF | Verdict Retail | Number of pages: 32 | Code: MRS - 54031

Summary
The consumer payments market in Italy is in many ways out of step with the rest of Western Europe. It has a comparatively low penetration of payment cards, although it also has the largest point of sale (POS) terminal network of any country in the region.

Key Findings
- Debit cards are the most popular card type by far, but cash remains the most popular payment tool in stores for most Italians.

- E-commerce accounts for the vast majority of online purchases by value in Italy, although m-commerce is expected to record a compound annual growth rate of 21% between 2015 and 2019.

- Regulatory changes have led to a rise in demand for affordable POS terminals, and the mobile POS market in particular is an area of significant opportunity for providers.


Synopsis
Verdict Financial's “Consumer Payments Country Snapshot: Italy” examines the consumer payments market in Italy, considering payment cards, online payments, P2P payments, and newer payment technologies such as mobile wallets and 

- Identifies the major competitors in card issuing and how their position in the market has changed over the last five years.

- Considers consumer attitudes towards prepaid cards, P2P tools, mobile payment tools, and 

- Explores the online payment market in Italy by merchant type and payment tool, as well as providing a five-year forecast for the development of the market.

- Considers the regulations affecting the payments market and how they are likely to affect both incumbents and disruptors.


Reasons To Buy
- Understand the key facts and figures in the consumer payments market in Italy.

- Find out what products the major competitors are launching in the market and plan your strategy accordingly.

- Discover consumer sentiment towards various payment tools in the Italian market and use this knowledge to inform product design.

- Learn about the key regulatory requirements affecting Italian payments players and any recent or upcoming changes to those requirements.
PROXIMITY PAYMENTS
REMOTE PAYMENTS
PAYMENTS INFRASTRUCTURE and REGULATION
APPENDIX

                        
            

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