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Country Profile: Bakery & Cereals sector in Austria

Published: May-2017 | Format: PDF | GlobalData | Number of pages: 159 | Code: MRS - 140517

Country Profile: Bakery & Cereals sector in Austria


GlobalData’s Country Profile report on the Bakery & Cereals sector in Austria provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

The Austrian Bakery & Cereals sector is led by the Bread & Rolls market, while the Cereal Bars market is forecast to register the fastest growth during 2016-2021. The sector is fragmented with top five brands accounting for just 14.4% share in 2016. Food & Drinks Specialists is the leading channel for the distribution of bakery and cereal products in the country. Flexible Packaging is the most commonly used packaging material in the sector.

What else is contained
- Market data: Overall market value and volume data with growth analysis for 2011-2021
- Category coverage: Value and growth analysis for Baking Ingredients, Baking Mixes, Bread & Rolls, Breakfast Cereals, ‘Cakes, Pastries & Sweet Pies’, Cereal Bars, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods, and Savory Biscuits with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Film, Bag/Sachet, Tub, Box, Pouch, and Tin.


- A rising rate of women employment and increasing demand for convenient food options are driving demand for Bakery & Cereals products in Austria.
- Of the eleven markets analyzed, Bread & Rolls is the largest, accounting for more than one-third of the value share in the sector
- The per capita consumption of Bakery & Cereals in the country is higher when compared to the global and regional level
- Food & Drinks Specialists is the leading channel in the distribution of Bakery & Cereals products, accounting for more than half of share in the country.
- Rudolf Ölz Meisterbäcker Gmbh & Co. Kg and Mondelez International, Inc. are the leading market players in the country.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Bakery & Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 3
3. Austria in the global and regional context 5
3.1. Austria’s share in the Global and Western European Bakery & Cereals sector 5
3.2. Austria compared to other leading countries in Western Europe 6
4. Market size analysis - Bakery & Cereals sector 7
4.1. Value and volume analysis - Bakery & Cereals sector in Austria 7
4.2. Per capita consumption - Austria compared to Western Europe and globally 8
4.3. Extent to which consumers are trading up/down 9
4.4. Value and volume analysis of markets in the Bakery & Cereals sector 10
4.5. Growth analysis by markets 11
5. Market and category analysis 12
5.1. Per capita consumption analysis by markets 12
5.2. Market analysis: Baking Ingredients 13
5.3. Market analysis: Baking Mixes 16
5.4. Market analysis: Bread & Rolls 19
5.5. Market analysis: Breakfast Cereals 21
5.6. Market analysis: Cakes Pastries & Sweet Pies 23
5.7. Market analysis: Cereal Bars 25
5.8. Market analysis: Cookies (Sweet Biscuits) 27
5.9. Market analysis: Dough Products 30
5.10. Market analysis: Energy Bars 32
5.11. Market analysis: Morning Goods 33
5.12. Market analysis: Savory Biscuits 35
6. Distribution analysis 37
6.1. Distribution channel share analysis: Bakery & Cereals 37
6.2. Distribution channel share analysis: Baking Ingredients 38
6.3. Distribution channel share analysis: Baking Mixes 39
6.4. Distribution channel share analysis: Bread & Rolls 40
6.5. Distribution channel share analysis: Breakfast Cereals 41
6.6. Distribution channel share analysis: Cakes, Pastries & Sweet Pies 42
6.7. Distribution channel share analysis: Cereals Bars 43
6.8. Distribution channel share analysis: Cookies (Sweet Biscuits) 44
6.9. Distribution channel share analysis: Dough Products 45
6.10. Distribution channel share analysis: Energy Bars 46
6.11. Distribution channel share analysis: Morning Goods 47
6.12. Distribution channel share analysis: Savory Biscuits 48
7. Competitive landscape 49
7.1. Brand share analysis by sector 49
7.2. Brand share analysis by markets 52
7.3. Brand share analysis by category 64
7.3.1. Baking Ingredients 64
7.3.2. Baking Mixes 67
7.3.3. Breakfast Cereals 69
7.3.4. Cereal Bars 70
7.3.5. Savory Biscuits 71
7.4. Private label share analysis 73
8. Health & Wellness analysis 75
8.1. Market size analysis by Health & Wellness claims 75
8.2. Market share analysis - Health & Wellness product attributes 76
8.3. Market size analysis - Health & Wellness consumer benefits 78
8.4. Leading companies in Austrian Health & Wellness market 80
9. Packaging analysis 83
9.1. Packaging share and growth analysis by packaging material 83
9.2. Packaging share analysis by packaging material 84
9.3. Packaging share and growth analysis by container type 85
9.4. Packaging share analysis by container type 86
9.5. Packaging share and growth analysis by closure type 87
9.6. Packaging share analysis by closure type 88
9.7. Packaging share and growth analysis by outer type 89
9.8. Packaging share analysis by outer type 90
10. Macroeconomic analysis 91
10.1. GDP per Capita 94
10.2. Population and population growth 95
10.3. Consumer Price Index 96
10.4. Population breakdown by age 97
11. Consumergraphics 98
11.1. Consumption by Gender 98
11.2. Consumption by Age 100
11.3. Consumption by Education 102
11.4. Consumption by Urbanization 104
12. Methodology 106
13. Definitions 107
14. Appendix 121
15. About GlobalData 148
16. Disclaimer 149
17. Contact Us 150


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