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Country Profile: Bakery & Cereals sector in Brazil

Published: May-2017 | Format: PDF | GlobalData | Number of pages: 153 | Code: MRS - 140522

Country Profile: Bakery & Cereals sector in Brazil


GlobalData’s Country Profile report on the Bakery & Cereals sector in Brazil provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

The increasing demand for new or different varieties of bakery products among the consumers is driving the Bakery & Cereals sector in Brazil. Of the eleven markets, Bread & Rolls is the largest in both value and volume terms, while the Energy Bars market is forecast to register fastest growth during 2016-2021, in value terms. Food & Drinks Specialists is the leading channel in the distribution of bakery and cereals in the country. Flexible Packaging is the most commonly used packaging material in the sector. Grupo Bimbo, S.A.B. de C.V., George Weston Foods , and Pandurata Alimentos Ltda. are the leading market players in the Brazilian Bakery & Cereals sector.

What else is contained
- Market data: Overall market value and volume data with growth analysis for 2011-2021
- Category coverage: Value and growth analysis for Baking Ingredients, Baking Mixes, Bread & Rolls, Breakfast Cereals, ‘Cakes, Pastries & Sweet Pies’, Cereal Bars, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods, and Savory Biscuits with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Film, Bag/Sachet, Tub, Box, Pouch, and Tin.


- Bread & Rolls is the largest market by value and is expected to grow at a CAGR of 7.4% during 2016-2021
- Food & Drinks Specialists is the leading distribution channel in the Brazilian Bakery & Cereals sector
- Private labels accounted for 1.9% share by value in 2016
- Flexible Packaging is the most commonly used packaging material in the Brazilian Bakery & Cereals sector
- The per capita consumption of Bakery & Cereals is higher in Brazil compared to the global level and lower compared to regional level.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Bakery & Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 3
3. Brazil in the global and regional context 5
3.1. Brazil’s share in the Global and Latin American Bakery & Cereals sector 5
3.2. Brazil compared to other leading countries in Latin America 6
4. Market size analysis - Bakery & Cereals sector 7
4.1. Value and volume analysis - Bakery & Cereals sector in Brazil 7
4.2. Per capita consumption - Brazil compared to Latin America and globally 8
4.3. Value and volume analysis of markets in the Bakery & Cereals sector 9
4.4. Growth analysis by markets 10
5. Market and category analysis 11
5.1. Per capita consumption analysis by markets 11
5.2. Market analysis: Baking Ingredients 12
5.3. Market analysis: Baking Mixes 15
5.4. Market analysis: Bread & Rolls 18
5.5. Market analysis: Breakfast Cereals 20
5.6. Market analysis: Cakes Pastries & Sweet Pies 22
5.7. Market analysis: Cereal Bars 24
5.8. Market analysis: Cookies (Sweet Biscuits) 26
5.9. Market analysis: Dough Products 29
5.10. Market analysis: Energy Bars 31
5.11. Market analysis: Morning Goods 32
5.12. Market analysis: Savory Biscuits 34
6. Distribution analysis 35
6.1. Distribution channel share analysis: Bakery & Cereals 36
6.2. Distribution channel share analysis: Baking Ingredients 37
6.3. Distribution channel share analysis: Baking Mixes 38
6.4. Distribution channel share analysis: Bread & Rolls 39
6.5. Distribution channel share analysis: Breakfast Cereals 40
6.6. Distribution channel share analysis: Cakes, Pastries & Sweet Pies 41
6.7. Distribution channel share analysis: Cereals Bars 42
6.8. Distribution channel share analysis: Cookies (Sweet Biscuits) 43
6.9. Distribution channel share analysis: Dough Products 44
6.10. Distribution channel share analysis: Energy Bars 45
6.11. Distribution channel share analysis: Morning Goods 46
6.12. Distribution channel share analysis: Savory Biscuits 47
7. Competitive landscape 48
7.1. Brand share analysis by sector 48
7.2. Brand share analysis by markets 53
7.3. Brand share analysis by category 65
7.3.1. Baking Ingredients 65
7.3.2. Baking Mixes 68
7.3.3. Breakfast Cereals 71
7.3.4. Cereal Bars 72
7.3.5. Savory Biscuits 73
7.4. Private label share analysis 75
8. Health & Wellness analysis 77
8.1. Market size analysis by Health & Wellness claims 77
8.2. Market share analysis - Health & Wellness product attributes 78
8.3. Market size analysis - Health & Wellness consumer benefits 80
8.4. Leading companies in Brazilian Health & Wellness market 82
9. Packaging analysis 84
9.1. Packaging share and growth analysis by packaging material 84
9.2. Packaging share analysis by packaging material 85
9.3. Packaging share and growth analysis by container type 86
9.4. Packaging share analysis by container type 87
9.5. Packaging share and growth analysis by closure type 88
9.6. Packaging share analysis by closure type 89
9.7. Packaging share and growth analysis by outer type 90
9.8. Packaging share analysis by outer type 91
10. Macroeconomic analysis 92
10.1. GDP per capita 95
10.2. Population and population growth 96
10.3. Consumer Price Index 97
10.4. Population breakdown by age 98
11. Consumergraphics 99
11.1. Consumption by Gender 99
11.2. Consumption by Age 100
11.3. Consumption by Education 101
11.4. Consumption by Urbanization 102
12. Methodology 103
13. Definitions 104
14. Appendix 118
15. About GlobalData 142
16. Disclaimer 143
17. Contact Us 144


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