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Country Profile: Bakery & Cereals sector in Chile

Published: May-2017 | Format: PDF | GlobalData | Number of pages: 152 | Code: MRS - 140513

Country Profile: Bakery & Cereals sector in Chile


GlobalData’s Country Profile report on the Bakery & Cereals sector in Chile provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

Rising urbanization rate and improving economy are driving the demand for Bakery & Cereals sector in Chile. Of the 11 markets, Bread & Rolls is the largest by value and volume, while the Dough Products market is forecast to register the fastest growth during 2016-2021 in value terms. Food & Drinks Specialists is the leading channel for the distribution of bakery and cereal products in the country. Flexible Packaging is the most commonly used packaging material in the sector. Ideal and Mckay are the leading brands in the country.

What else is contained
- Market data: Overall market value and volume data with growth analysis for 2011-2021
- Category coverage: Value and growth analysis for Baking Ingredients, Baking Mixes, Bread & Rolls, Breakfast Cereals, ‘Cakes, Pastries & Sweet Pies’, Cereal Bars, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods, and Savory Biscuits with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Film, Bag/Sachet, Tub, Box, Pouch, and Tin.


- The Chilean Bakery & Cereals sector grew at a CAGR of 5.9% during 2011-2016 and is forecast to register growth at a CAGR of 5.2% during 2016-2021.
- The per capita consumption of Bakery & Cereals is high in Chile compare to Global and regional levels
- Dough Products is forecast to register the fastest growth rate during 2016-2021, followed by Cakes, Pastries & Sweet Pies
- Per capita consumption of Bread & Rolls is significantly high in Chile when compared with regional and global levels
- Private labels accounted for 1.3% share by value in the same year.
- Ideal and Mckay is the leading brand in the Chilean Seasonings, Dressings & Sauces sector in both value and volume terms.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Bakery & Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 3
3. Chile in the global and regional context 5
3.1. Chile’s share in the Global and Latin American Bakery & Cereals sector 5
3.2. Chile compared to other leading countries in Latin America 6
4. Market size analysis - Bakery & Cereals sector 7
4.1. Value and volume analysis - Bakery & Cereals sector in Chile 7
4.2. Per capita consumption - Chile compared to Latin America and globally 8
4.3. Extent to which consumers are trading up/down 9
4.4. Value and volume analysis of markets in the Bakery & Cereals sector 10
4.5. Growth analysis by markets 11
5. Market and category analysis 12
5.1. Per capita consumption analysis by markets 12
5.2. Market analysis: Baking Ingredients 13
5.3. Market analysis: Baking Mixes 16
5.4. Market analysis: Bread & Rolls 19
5.5. Market analysis: Breakfast Cereals 21
5.6. Market analysis: Cakes Pastries & Sweet Pies 23
5.7. Market analysis: Cereal Bars 25
5.8. Market analysis: Cookies (Sweet Biscuits) 27
5.9. Market analysis: Dough Products 30
5.10. Market analysis: Energy Bars 32
5.11. Market analysis: Morning Goods 33
5.12. Market analysis: Savory Biscuits 35
6. Distribution analysis 37
6.1. Distribution channel share analysis: Bakery & Cereals 37
6.2. Distribution channel share analysis: Baking Ingredients 38
6.3. Distribution channel share analysis: Baking Mixes 39
6.4. Distribution channel share analysis: Bread & Rolls 40
6.5. Distribution channel share analysis: Breakfast Cereals 41
6.6. Distribution channel share analysis: Cakes, Pastries & Sweet Pies 42
6.7. Distribution channel share analysis: Cereals Bars 43
6.8. Distribution channel share analysis: Cookies (Sweet Biscuits) 44
6.9. Distribution channel share analysis: Dough Products 45
6.10. Distribution channel share analysis: Energy Bars 46
6.11. Distribution channel share analysis: Morning Goods 47
6.12. Distribution channel share analysis: Savory Biscuits 48
7. Competitive landscape 49
7.1. Brand share analysis by sector 49
7.2. Brand share analysis by markets 52
7.3. Brand share analysis by category 62
7.3.1. Baking Ingredients 62
7.3.2. Baking Mixes 65
7.3.3. Breakfast Cereals 67
7.3.4. Cereal Bars 68
7.3.5. Savory Biscuits 69
7.4. Private label share analysis 71
8. Health & Wellness analysis 73
8.1. Market size analysis by Health & Wellness claims 73
8.2. Market share analysis - Health & Wellness product attributes 74
8.3. Market size analysis - Health & Wellness consumer benefits 76
8.4. Leading companies in Chilean Health & Wellness market 78
9. Packaging analysis 80
9.1. Packaging share and growth analysis by packaging material 80
9.2. Packaging share analysis by packaging material 81
9.3. Packaging share and growth analysis by container type 82
9.4. Packaging share analysis by container type 83
9.5. Packaging share and growth analysis by closure type 84
9.6. Packaging share analysis by closure type 85
9.7. Packaging share and growth analysis by outer type 86
9.8. Packaging share analysis by outer type 87
10. Macroeconomic analysis 88
10.1. GDP per Capita 91
10.2. Population and population growth 92
10.3. Consumer Price Index 93
10.4. Population breakdown by age 94
11. Consumergraphics 95
11.1. Consumption by Gender 95
11.2. Consumption by Age 96
11.3. Consumption by Education 97
11.4. Consumption by Urbanization 98
12. Methodology 99
13. Definitions 100
14. Appendix 114
15. About GlobalData 141
16. Disclaimer 142
17. Contact Us 143


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