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Country Profile: Bakery & Cereals sector in Egypt

Published: May-2017 | Format: PDF | GlobalData | Number of pages: 154 | Code: MRS - 140520

Country Profile: Bakery & Cereals sector in Egypt


GlobalData’s Country Profile report on the Bakery & Cereals sector in Egypt provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

The Egyptian Bakery & Cereals sector accounted for a volume share of 64% in the Middle East & African region, in 2016. The sector is led by the Bread &Rolls market, while the Morning Goods market is expected to register the fastest growth during 2016-2021. Increasing demand for convenient food options is driving the sector. The sector is fragmented with top five players accounting for just 6.5% of the market share by value in 2016. Health & Wellness attributes such as ‘Naturally Healthy’ and consumer benefits such as ‘General Wellbeing’ are the most sought after Health & Wellness claims in the Egyptian Bakery & Cereals sector. Food & Drinks Specialists is the leading distribution channel for bakery and cereals in the country. Glass is the most commonly used packaging material in the sector.

What else is contained
- Market data: Overall market value and volume data with growth analysis for 2011-2021
- Category coverage: Value and growth analysis for Baking Ingredients, Baking Mixes, Bread & Rolls, Breakfast Cereals, ‘Cakes, Pastries & Sweet Pies’, Cereal Bars, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods, and Savory Biscuits with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Film, Bag/Sachet, Tub, Box, Pouch, and Tin.


- The Egyptian Bakery & Cereals sector accounted for a volume share of 64% of the regional (Middle East & Africa) market, in 2016.
- Bread & Rolls is the largest market in the Bakery & Cereals sector.
- The Egyptian Bakery & Cereals sector account for 6.5% value share, in 2016; Private Labels account for 0.9% share by value in the same year.
- Flexible Packaging is the most commonly used packaging material in the sector
- Food & Drinks Specialists is the leading distribution channel for Bakery & Cereals sector in the country.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Bakery & Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 3
3. Egypt in the global and regional context 4
3.1. Egypt’s share in the Global and Middle East & African Bakery & Cereals sector 4
3.2. Egypt compared to other leading countries in Middle East & Africa 5
4. Market size analysis - Bakery & Cereals sector 6
4.1. Value and volume analysis - Bakery & Cereals sector in Egypt 6
4.2. Per capita consumption - Egypt compared to Middle East & Africa and globally 7
4.3. Extent to which consumers are trading up/down 8
4.4. Value and volume analysis of markets in the Bakery & Cereals sector 9
4.5. Growth analysis by markets 10
5. Market and category analysis 11
5.1. Per capita consumption analysis by markets 11
5.2. Market analysis: Baking Ingredients 12
5.3. Market analysis: Baking Mixes 15
5.4. Market analysis: Bread & Rolls 18
5.5. Market analysis: Breakfast Cereals 20
5.6. Market analysis: Cakes Pastries & Sweet Pies 22
5.7. Market analysis: Cereal Bars 24
5.8. Market analysis: Cookies (Sweet Biscuits) 26
5.9. Market analysis: Dough Products 29
5.10. Market analysis: Energy Bars 31
5.11. Market analysis: Morning Goods 32
5.12. Market analysis: Savory Biscuits 34
6. Distribution analysis 36
6.1. Distribution channel share analysis: Bakery & Cereals 36
6.2. Distribution channel share analysis: Baking Ingredients 37
6.3. Distribution channel share analysis: Baking Mixes 38
6.4. Distribution channel share analysis: Bread & Rolls 39
6.5. Distribution channel share analysis: Breakfast Cereals 40
6.6. Distribution channel share analysis: Cakes, Pastries & Sweet Pies 41
6.7. Distribution channel share analysis: Cereals Bars 42
6.8. Distribution channel share analysis: Cookies (Sweet Biscuits) 43
6.9. Distribution channel share analysis: Dough Products 44
6.10. Distribution channel share analysis: Energy Bars 45
6.11. Distribution channel share analysis: Morning Goods 46
6.12. Distribution channel share analysis: Savory Biscuits 47
7. Competitive landscape 48
7.1. Brand share analysis by sector 48
7.2. Brand share analysis by markets 52
7.3. Brand share analysis by category 64
7.3.1. Baking Ingredients 64
7.3.2. Baking Mixes 66
7.3.3. Breakfast Cereals 67
7.3.4. Cereal Bars 68
7.3.5. Savory Biscuits 69
7.4. Private label share analysis 70
8. Health & Wellness analysis 72
8.1. Market size analysis by Health & Wellness claims 72
8.2. Market share analysis - Health & Wellness product attributes 73
8.3. Market size analysis - Health & Wellness consumer benefits 75
8.4. Leading companies in Egyptian Health & Wellness market 77
9. Packaging analysis 80
9.1. Packaging share and growth analysis by packaging material 80
9.2. Packaging share analysis by packaging material 81
9.3. Packaging share and growth analysis by container type 82
9.4. Packaging share analysis by container type 83
9.5. Packaging share and growth analysis by closure type 84
9.6. Packaging share analysis by closure type 85
9.7. Packaging share and growth analysis by outer type 86
9.8. Packaging share analysis by outer type 87
10. Macroeconomic analysis 88
10.1. GDP per Capita 91
10.2. Population and population growth 92
10.3. Consumer Price Index 93
10.4. Population breakdown by age 94
11. Consumergraphics 95
11.1. Consumption by Gender 95
11.2. Consumption by Age 96
11.3. Consumption by Education 97
11.4. Consumption by Urbanization 98
12. Methodology 99
13. Definitions 101
14. Appendix 115
15. About GlobalData 143
16. Disclaimer 144
17. Contact Us 145


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