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Country Profile: Bakery & Cereals sector in Poland

Published: May-2017 | Format: PDF | GlobalData | Number of pages: 154 | Code: MRS - 140516

Country Profile: Bakery & Cereals sector in Poland

Summary

GlobalData’s Country Profile report on the Bakery & Cereals sector in Poland provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

The Bakery & Cereals sector in Poland is forecast to register value growth of 14.1% during 2016-2021. Of the eleven markets, Bread & Rolls is the largest in both value and volume terms, while the Baking Mixes market is forecast to register the fastest growth during 2016-2021 in value terms. Food & Drinks Specialists is the leading channel in the distribution of bakery and cereals in the country. Flexible Packaging is the most commonly used packaging material in the sector. Chipita S.A., Lantmännen Cerealia A / S, Good Food Sa are the leading market players in the Polish Bakery & Cereals sector.

What else is contained
- Market data: Overall market value and volume data with growth analysis for 2011-2021
- Category coverage: Value and growth analysis for Baking Ingredients, Baking Mixes, Bread & Rolls, Breakfast Cereals, ‘Cakes, Pastries & Sweet Pies’, Cereal Bars, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods, and Savory Biscuits with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Film, Bag/Sachet, Tub, Box, Pouch, and Tin.

Scope

- The Bakery & Cereals sector in Poland is forecast to grow at 2.2% CAGR in value terms during 2016-2021
- Bread & Rolls is the largest market in value and volume terms in the Polish Bakery & Cereals sector
- Food & Drinks Specialists is the largest distribution channel, followed by Hypermarkets & Supermarkets and Convenience Stores
- Private label penetration is highest in the Cereal Bars market
- Flexible Packaging is the most commonly used packaging material in the Polish Bakery & Cereals sector.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Bakery & Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 3
3. Poland in the global and regional context 5
3.1. Poland’s share in the Global and Eastern European Bakery & Cereals sector 5
3.2. Poland compared to other leading countries in Eastern Europe 6
4. Market size analysis - Bakery & Cereals sector 7
4.1. Value and volume analysis - Bakery & Cereals sector in Poland 7
4.2. Per capita consumption -Poland compared to Eastern Europe and globally 8
4.3. Extent to which consumers are trading up/down 9
4.4. Value and volume analysis of markets in the Bakery & Cereals sector 10
4.5. Growth analysis by markets 11
5. Market and category analysis 12
5.1. Per capita consumption analysis by markets 12
5.2. Market analysis: Baking Ingredients 13
5.3. Market analysis: Baking Mixes 16
5.4. Market analysis: Bread & Rolls 19
5.5. Market analysis: Breakfast Cereals 21
5.6. Market analysis: Cakes Pastries & Sweet Pies 23
5.7. Market analysis: Cereal Bars 25
5.8. Market analysis: Cookies (Sweet Biscuits) 27
5.9. Market analysis: Dough Products 30
5.10. Market analysis: Energy Bars 32
5.11. Market analysis: Morning Goods 33
5.12. Market analysis: Savory Biscuits 35
6. Distribution analysis 37
6.1. Distribution channel share analysis: Bakery & Cereals 37
6.2. Distribution channel share analysis: Baking Ingredients 38
6.3. Distribution channel share analysis: Baking Mixes 39
6.4. Distribution channel share analysis: Bread & Rolls 40
6.5. Distribution channel share analysis: Breakfast Cereals 41
6.6. Distribution channel share analysis: Cakes, Pastries & Sweet Pies 42
6.7. Distribution channel share analysis: Cereals Bars 43
6.8. Distribution channel share analysis: Cookies (Sweet Biscuits) 44
6.9. Distribution channel share analysis: Dough Products 45
6.10. Distribution channel share analysis: Energy Bars 46
6.11. Distribution channel share analysis: Morning Goods 47
6.12. Distribution channel share analysis: Savory Biscuits 48
7. Competitive landscape 49
7.1. Brand share analysis by sector 49
7.2. Brand share analysis by markets 53
7.3. Brand share analysis by category 65
7.3.1. Baking Ingredients 65
7.3.2. Baking Mixes 69
7.3.3. Breakfast Cereals 71
7.3.4. Cereal Bars 73
7.3.5. Savory Biscuits 74
7.4. Private label share analysis 75
8. Health & Wellness analysis 77
8.1. Market size analysis by Health & Wellness claims 77
8.2. Market size analysis - Health & Wellness product attributes 78
8.3. Market size analysis - Health & Wellness consumer benefits 80
8.4. Leading companies in Polish Health & Wellness market 82
9. Packaging analysis 86
9.1. Packaging share and growth analysis by packaging material 86
9.2. Packaging share analysis by packaging material 87
9.3. Packaging share and growth analysis by container type 88
9.4. Packaging share analysis by container type 89
9.5. Packaging share and growth analysis by closure type 90
9.6. Packaging share analysis by closure type 91
9.7. Packaging share and growth analysis by outer type 92
9.8. Packaging share analysis by outer type 93
10. Macroeconomic analysis 94
10.1. GDP per capita 97
10.2. Population and population growth 98
10.3. Consumer Price Index 99
10.4. Population breakdown by age 100
11. Consumergraphics 101
11.1. Consumption by Gender 101
11.2. Consumption by Age 102
11.3. Consumption by Education 103
11.4. Consumption by Urbanization 104
12. Methodology 105
13. Definitions 106
14. Appendix 120
15. About GlobalData 143
16. Disclaimer 144
17. Contact Us 145

                        
            

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