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Development and Market of Protein Powder in China 2015-2020 Proposal

Published: Nov-2011 | Format: PDF | ASKCI Consulting Co., Ltd | Number of pages: 40 | Code: MRS - 67064

Proteins are often called the building blocks of the body. Protein consists of combinations of structures called amino acids that combine in various ways to make muscles, bone, tendons, skin, hair, and other tissues. They serve other functions as well including nutrient transportation and enzyme production. Athletes need protein primarily to repair and rebuild muscle that is broken down during exercise and to help optimizes carbohydrate storage in the form of glycogen. 

Compare to rest of the world, American are more willing to spend time and money on health & wellness foods and beverages. In 2014, protein supplement sales in U.S. was about $2,300 million, however, the rest of the world was about $1,800 million. In China, protein powder market was still in deficiency, there are few only domestic protein powder Chinese businesses struggling in Chinese domestic market, rest of the market shares are captured by import brands.

The Aim of Report

  • To provide readers with comprehensive and indepth understanding of global and Chinese protein powder industry;
  • To analyze the market demand and supply of protein powder industry; 
  • To analyze the profitability of protein powder industry; 
  • To analyze market size of the industry; 
  • To discover import and export statistics of the industry;
  • To reveal opportunities for protein powder industry in global and China.  

Benefit from the Report

  • Obtain latest info of Protein Powder industry, such as market size, price index, key players, etc.; 
  • Find out how Chinese protein powder market will change and how your business can be involved in;
  • Keep informed of your competitors/their activities in China; 
  • Learn about key market drivers, investment opportunity ; 


  • Wordformat report, with around 3050 pages;
  • Excelformat database of key players of graphene;
  • Excelformat market data of graphene;

Time needed

  • 2 or 3 weeks needed
Part Contents
 Executive Summary
 Definition and Methodology
1 Global Protein Powder Industry 
1.1 Market Size
1.2 Health and Wellness Product Market
1.3 Sports supplement Market
2 Global Protein Powder Market
2.1 Foreign Protein Market
2.2 Protein Powder Overview 
2.3 Market Size 
2.4 Demand
2.5 Supply
3 Chinese Protein Powder Market
3.1 Protein Market
3.2 Protein Powder Overview
3.3 Market Size
3.4 Demand
3.5 Supply
4 Chinese Protein Powder Industry Competiveness
4.1 Ingredients
4.2 Consumer
4.3 Pricing
4.4 Substitute Goods
5 Foreign Bellwether Company
5.1 CytoSport Inc.
5.1.1 Introduction
5.1.2 Product
5.1.3 Sales Network
5.1.4 Competitive Advantage
5.2 Optimum Nutrition, Inc.
5.3 Post Holdings Inc.
5.4 GNC Holdings, Inc.
5.5 MET-Rx Nutrition Inc.
5.6 Iovate Health Sciences International Inc.
6 Chinese Bellwether Company
6.1 Beijing Competitor Sports Science&Tech.Co.,Ltd
6.1.1 Introduction
6.1.2 Product
6.1.3 Sales Network
6.1.4 Competitive Advantage
6.2 Guangdong By-Health Biotechnology Co., Ltd
6.3 Herbalife International, Inc
6.4 Zhejiang Conba Pharmaceutical Ltd.
6.5 Amway Inc.
6.6 Rhk Group Co., Ltd.
7 Forecast And Prospective
8 Conclusion And Recommendation
 ASKCI's Legal Disclaimer

List of Figures
Figure 1 Global protein powder sales
Figure 2 Chinese protein powder sales
Figure 3 Chinese protein powder brands and concentration 

List of Tables
Table 1 Major protein powder brands in China
Table 2 Global protein powder demand
Table 3 Foreign countries protein powder sales

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