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Estonia Cider Market Insights Report 2015

Published: Sep-2015 | Format: PDF | Canadean | Number of pages: 63 | Code: MRS - 35202

Legislation prohibiting the consumption of alcohol in public places came into force in 2014. Stores must be bigger than 150 sqm and over 50 metres from a school. Somersby is now classified as a mainstream cider, the sales of mainstream cider has increased, however Somersby is still seen as a premium product by consumers.

Key Findings
- An increase in excise from January has seen the consumption of cider decline

- Mainstream cider saw double digit growth

- Somersby leads the market

- Mainstream took shares from premium

Canadean's Estonia Cider Market Insights 2015 Report provides a complete overview of the Estonia cider industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

- 2010-2014 actual detailed cider consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts

- Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015 

- Value by distribution channel 2010-2014, with 2015 forecasts 

- 2013-2015 selected on- / off-premise retail prices

- Details of key cider new product launches in 2014 by company

- Overview of the competitive landscape in the cider market, with analysis of key company performance

- Insightful and valuable analysis of the drivers behind both current and emerging trends in the cider market

- Data is also available in excel format

Reasons To Buy
- Gain in-depth understanding of the dynamics and structure of the Estonia cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

- Evaluate the current emerging trends and future growth opportunities in the Estonia cider market to support your brand development and marketing initiatives

- Compare and track the performance of brands and brewers to develop a competitive advantage

- Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

- Identify how brewers can capitalise on current consumer trends and increase brand volume and profit by expanding operations into new areas such as cider

- Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

- Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Estonia cider market

- View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects

1 Data Revisions Summary
2 Market Update
2.1 Market Commentary
2.2 New Products and Photo Shots
2.3 Packaging Trends
2.4 Legislation and Taxation Tables
2.5 Cider Pricing Tables
2.6 Cider Data Tables
3 Cider Producers/Importers
4 Appendix
4.1 Disclaimer
4.2 Methodology and Product Definitions
4.3 Map

Table 1: Data Revisions Summary
Table 2: Cider Key Facts
Table 3: Top 10 Cider Brands - Volume, 2012-2014
Table 4: Top 10 International Premium and Superpremium Cider Brands - Volume, 2012-2014
Table 5: Licensed Brand Owners and Licensees
Table 6: Cider Market Valuation (Local Currency), 2013-2015F
Table 7: Taxation Base
Table 8: Historical Excise Rates on Cider
Table 9: Legal Controls on Cider
Table 10: Tax Burden on Cider @ 4.7% Abv, 2013
Table 11: Selected Consumer Cider Prices: On-Premise, 2013-2015
Table 12: Selected Consumer Cider Prices: Off-Premise, 2013-2015
Table 13: Cider Production/Trade/Consumption 000 HL, 2005-2015F
Table 14: Cider Production/Trade/Consumption - Growth, 2005-2015F
Table 15: Consumption of FABs and Cider (000 HL), 2004-2015F
Table 16: Cider Market Valuation (Local Currency), 2013-2015F
Table 17: Cider Consumption by Local Definition, 2011-2015F
Table 18: Cider Consumption by Standard Price Segmentation, 2011-2015F
Table 19: Cider Consumption by Alcoholic Strength, 2011-2015F
Table 20: Cider Consumption by Type, 2011-2015F
Table 21: Cider Consumption by Geographic Scope, 2011-2015F
Table 22: Cider All Trademarks, 2010-2014
Table 23: Cider Brands by Local Definition, 2010-2014
Table 24: Cider Brands by Standard Price Segment, 2010-2014
Table 25: Cider Brands by Alcoholic Strength, 2010-2014
Table 26: Cider Brands by Type, 2010-2014
Table 27: Imported Brands by Origin, 2010-2014
Table 28: Cider Licensed Brands, 2010-2014
Table 29: Cider Trademark Owners, 2010-2014
Table 30: Cider Local Operators, 2010-2014
Table 31: Cider leading Brewers/Importers, 2010-2014
Table 32: Cider Consumption by Pack Mix: Refillability/Pack/Size, 2011-2015F
Table 33: Cider Distribution: On vs Off Premise, 2011-2015F
Table 34: Saku Brand Volumes 2010-2014
Table 35: A Le Coq Brand Volumes 2010-2014
Table 36: Viru Olu Brand Volumes 2010-2014

Figure 1: New Products and Photo Shots
Figure 2: Cider Leading Brewers/Importers, 2014
Figure 3: Cider Consumption by Pack Material/Type, 2014
Figure 4: Cider Distribution by Channel, 2014
Figure 5: Cider Consumption by Price Segment, 2014

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