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Global Ad Spending Market 2015-2019

Published: Jul-2015 | Format: PDF | Technavio | Number of pages: 95 | Code: MRS - 24083

About Ad Spending

Advertisement is a means of communication of an information about a product or service to a target audience. They are usually persuasive in nature and are mostly in a paid form. To target the audience, advertisements use every possible media that includes TV, print, Internet, radio, posters, events, visuals, and endorsements. To advertise a product or a service, a company hires an advertising agency, which converts ideas into visual forms such as posters, messages, themes, and colors. These ads then go on air after they have been approved by the client.

Technavio's analysts forecast the global ad spending market to grow at a CAGR of 6.21% over the period 2014-2019.

Covered in this Report

This report covers the present scenario and growth prospects of the global ad spending market for the period 2015-2019. To calculate the market size, the report considers the ad spending globally that includes digital ad spending and traditional ad spending.

The report consolidates the revenues generated from the following regions:
• North America
• APAC
• Europe
• Latin America
• MEA

Technavio's report, Global Ad Spending Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key Vendors

• American Express
• Comcast
• Ford
• P&G
• Pfizer
• Verizon Communications

Other Prominent Vendors

• Aegis Media
• Asatsu DK
• AT&T
• Chrysler
• Chrysler
• Dentsu
• General Motors
• Hakuhodo DY
• Havas
• Interpublic
• Johnson and Johnson
• JP Morgan Chase
• L’Oreal
• MDC Partners
• Merkle
• Nissan
• Omnicom
• Publicis
• Time Warner
• Toyota
• Walt Disney
• WPP Group 

Market Driver

• High Reachability
• For a full, detailed list, view our report

Market Challenge

• Short Life Cycle of an Advertisement
• For a full, detailed list, view our report

Market Trend

• Growing Number of Platforms
• For a full, detailed list, view our report

Key Questions Answered in this Report

• What will the market size be in 2019 and what will the growth rate be
• What are the key market trends
• What is driving this market
• What are the challenges to market growth
• Who are the key vendors in this market space
• What are the market opportunities and threats faced by the key vendors
• What are the strengths and weaknesses of the key vendors
01. Executive Summary

02. List of Abbreviations

03. Scope of the Report
03.1 Market Overview
03.2 Market Segments
03.2.1 Traditional Advertising
03.2.2 Digital Advertising
03.3 Customer Segments
03.3.1 Advertising Agencies
03.3.2 Brand Managers
03.3.3 Marketing Professionals
03.4 Base Year
03.5 Vendor Segmentation
03.6 Segmentation of Market by Type

04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology

05. Market Description
05.1.1 Digital Ad Spending
05.1.2 Traditional Ad Spending

06. Introduction

07. Market Landscape
07.1 Market Overview
07.2 Product Life Cycle
07.3 Global Ad Spending Market
07.3.1 Market Size and Forecast
07.4 Five Forces Analysis

08. Market Segmentation by Type
08.1 Global Ad Spending Market by Type 2014-2019
08.2 Global Traditional Ad Spending Market
08.2.1 Market Size and Forecast
08.3 Global Digital Ad Spending Market
08.3.1 Market Size and Forecast
08.3.2 Global Digital Ad Spending Market by Type
08.3.3 Global PC Ad Spending Market
08.3.4 Global Mobile Ad Spending Market

09. Geographical Segmentation
09.1 Global Ad Spending Market by Geography 2014-2019
09.2 Ad Spending Market in North America
09.2.1 Market Size and Forecast
09.3 Ad Spending Market in APAC
09.3.1 Market Size and Forecast
09.4 Ad Spending Market in Europe
09.4.1 Market Size and Forecast
09.5 Ad Spending Market in Latin America
09.5.1 Market Size and Forecast
09.6 Ad Spending Market in MEA
09.6.1 Market Size and Forecast

10. Key Leading Countries
10.1.1 Ad Spending Market in US
10.1.2 Ad Spending Market in China

11. Buying Criteria

12. Market Growth Drivers

13. Drivers and their Impact

14. Market Challenges

15. Impact of Drivers and Challenges

16. Market Trends

17. Trends and their Impact

18. Vendor Landscape
18.1 Competitive Scenario
18.2 Competitive Analysis
18.3 Leading Agencies 2014
18.4 Other Prominent Spenders

19. Key Vendor Analysis
19.1 American Express
19.1.1 Key Facts
19.1.2 Business Overview
19.1.3 Business Segmentation by Total Revenue Net of Interest Expense 2014
19.1.4 Business Segmentation by Total Revenue Net of Interest Expense 2013 and 2014
19.1.5 Geographical Segmentation by Total Revenue Net of Interest Expense 2014
19.1.6 Business Strategy
19.1.7 Recent Developments
19.1.8 SWOT Analysis
19.2 Comcast
19.2.1 Key Facts
19.2.2 Business Overview
19.2.3 Business Segmentation by Revenue 2013
19.2.4 Business Segmentation by Revenue 2012 and 2013
19.2.5 Business Strategy
19.2.6 Recent Developments
19.2.7 SWOT Analysis
19.3 Ford Motor
19.3.1 Key Facts
19.3.2 Business Overview
19.3.3 Business Segmentation by Revenue 2013
19.3.4 Business Segmentation by Revenue 2012 and 2013
19.3.5 Geographical Segmentation by Revenue 2013
19.3.6 Business Strategy
19.3.7 Recent Developments
19.3.8 SWOT Analysis
19.4 Pfizer
19.4.1 Key Facts
19.4.2 Business Overview
19.4.3 Business Segmentation by Revenue 2013
19.4.4 Business Segmentation by Revenue 2012 and 2013
19.4.5 Geographical Segmentation by Revenue
19.4.6 Business Strategy
19.4.7 Key Developments
19.4.8 SWOT Analysis
19.5 P&G
19.5.1 Key Facts
19.5.2 Business Overview
19.5.3 Business Segmentation by Revenue 2013
19.5.4 Business Segmentation by Revenue 2012 and 2013
19.5.5 Geographical Segmentation by Revenue 2013
19.5.6 Business Strategy
19.5.7 Recent Developments
19.5.8 SWOT Analysis
19.6 Verizon Communications
19.6.1 Key Facts
19.6.2 Business Overview
19.6.3 Business Segmentation by Revenue 2013
19.6.4 Business Segmentation by Revenue 2011-2013
19.6.5 Business Strategy
19.6.6 Recent Developments
19.6.7 SWOT Analysis

20. Other Reports in this Series

List Of Exhibits 

Exhibit 1: Market Research Methodology
Exhibit 2: Global Ad Spending Market 2014-2019 ($ billions)
Exhibit 3: Global Ad Spending Market by Type 2014
Exhibit 4: Global Ad Spending Market by Type 2014-2019
Exhibit 5: Global Traditional Ad Spending Market 2014-2019 ($ billions)
Exhibit 6: Global Digital Ad Spending Market 2014-2019 ($ billions)
Exhibit 7: Global Digital Ad Spending Market by Type 2014-2019
Exhibit 8: Global PC Ad Spending Market 2014-2019 ($ billions)
Exhibit 9: Global Mobile Ad Spending Market 2014-2019 ($ billions)
Exhibit 10: Global Ad Spending Market by Geography 2014
Exhibit 11: Global Ad Spending Market by Geography 2014-2019
Exhibit 12: Ad Spending Market in North America 2014-2019 ($ billions)
Exhibit 13: Ad Spending Market in APAC 2014-2019 ($ billions)
Exhibit 14: Ad Spending Market in Europe 2014-2019 ($ billions)
Exhibit 15: Ad Spending Market in Latin America 2014-2019 ($ billions)
Exhibit 16: Ad Spending Market in MEA 2014-2019 ($ billions)
Exhibit 17: Ad Spending Market in US ($ billions)
Exhibit 18: Average Time Spent by US Adults on Media Consumption
Exhibit 19: Ad Spending Market in China ($ billions)
Exhibit 20: Global Programmatic Spending 2013-2018 ($ billions)
Exhibit 21: American Express: Business Segmentation by Total Revenue Net of Interest Expense 2014
Exhibit 22: American Express: Business Segmentation by Total Revenues Net of Interest Expense 2013 and 2014 ($ billions)
Exhibit 23: American Express: Geographical Segmentation by Total Revenue Net of Interest Expense 2014
Exhibit 24: Comcast: Business Segmentation by Revenue 2013
Exhibit 25: Comcast: Business Segmentation by Revenue 2012 and 2013 ($ billions)
Exhibit 26: Ford Motor: Business Segmentation by Revenue 2013
Exhibit 27: Ford Motor: Business Segmentation by Revenue 2012 and 2013 ($ millions)
Exhibit 28: Ford Motor: Geographical Segmentation by Revenue 2013
Exhibit 29: Pfizer: Business Segmentation by Revenue 2013
Exhibit 30: Pfizer: Business Segmentation by Revenue 2012 and 2013
Exhibit 31: Pfizer: Geographical Segmentation by Revenue 2013
Exhibit 32: P&G: Business Segmentation by Revenue 2013
Exhibit 33: P&G: Business Segmentation by Revenue 2012 and 2013 ($ millions)
Exhibit 34: P&G: Geographical Segmentation by Revenue 2013
Exhibit 35: Verizon Communications: Business Segmentation by Revenue 2013
Exhibit 36: Verizon Communications: Business Segmentation by Revenue 2011-2013 ($ billions)

                        
            

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