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Global Backend as a service (BaaS or MBaaS) Market 2015-2019

Published: Dec-2014 | Format: PDF | Technavio | Number of pages: 55 | Code: MRS - 12808


BaaS, also referred to as MBaaS, is a unique model that enables mobile and web application developers to store and link their applications to a backend cloud infrastructure. BaaS is different from cloud computing services such as SaaS, PaaS, and IaaS. It uses custom SDKs and APIs, and provides various value-added features such as user management, usage analysis, and push campaigning or notification. It also enables seamless integration with social media networks such as Facebook and Twitter. In addition, BaaS is superseding the on-premises MEAP category and it provides lot more turn-key functionality for a mobile strategy than traditional API management and PaaS options.


TechNavio's analysts forecast the Global BaaS or MBaaS market to grow at a CAGR of 101.88 percent over the period 2014-2019.


Covered in this Report


This report covers the present scenario and the growth prospects of the Global BaaS or MBaaS market for the period 2015-2019. To calculate the market size, the report considers revenue generated from BaaS or MBaaS software platform, tools, applications, services, support, and maintenance.


TechNavio's report, Global BaaS or MBaaS Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the APAC and EMEA regions and the Americas; it also covers the Global BaaS or MBaaS market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.


Key Regions




Key Vendors


Parse by Facebook


Other Prominent Vendors


Api O Mat
Buddy Platform
Corona Labs
Pivotal Software
Proxomo Software
Rival Edge
Urban Airship


Market Driver


Increased Adoption of Cell Phones and Smart Devices
For a full, detailed list, view our report


Market Challenge


Growing Competition in Mobile Applications Market
For a full, detailed list, view our report


Market Trend


Emerging Trend of BYOD
For a full, detailed list, view our report


Key Questions Answered in this Report


What will the market size be in 2019 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?

Table of Contents


01. Executive Summary


02. List of Abbreviations


03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings


04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology


05. Introduction


06. Market Landscape
06.1 Market Overview
06.2 MBaaS Cloud Pyramid
06.3 Types of BaaS/MBaaS
06.4 Market Size and Forecast
06.5 Five Forces Analysis


07. End-Users Segmentation


08. Geographical Segmentation


09. Key Leading Countries
09.1 US
09.2 Germany
09.3 Japan


10. Buying Criteria


11. Market Growth Drivers


12. Drivers and their Impact


13. Market Challenges


14. Impact of Drivers and Challenges


15. Market Trends


16. Trends and their Impact


17. Vendor Landscape
17.1 Competitive Scenario
17.2 Major Vendors
17.3 Other Prominent Vendors


18. Key Vendor Analysis
18.1 Appcelerator
18.1.1 Key Facts
18.1.2 Business Overview
18.1.3 Product Segmentation
18.1.4 Recent Developments
18.1.5 SWOT Analysis
18.2 Flurry
18.2.1 Key Facts
18.2.2 Business Overview
18.2.3 Product Segmentation
18.2.4 SWOT Analysis
18.3 Parse
18.3.1 Key Facts
18.3.2 Business Overview
18.3.3 Product Segmentation
18.3.4 Recent Developments
18.3.5 SWOT Analysis
18.4 Rackspace
18.4.1 Key Facts
18.4.2 Business Overview
18.4.3 Product Segmentation
18.4.4 Products Segmentation by Revenue 2012 and 2013
18.4.5 Geographical Segmentation by Revenue 2013
18.4.6 Business Strategy
18.4.7 Recent Developments
18.4.8 SWOT Analysis


19. Other Reports in this Series


List of Exhibits


Exhibit 1: Market Research Methodology
Exhibit 2: BaaS or MBaaS Mechanism
Exhibit 3: BaaS/MBaaS Platform: Client-Server Relationship
Exhibit 4: MBaaS Position in Cloud Pyramid
Exhibit 5: MBaaS Categorization
Exhibit 6: Global Backend as a Service Market 2014-2019 (US$ billion)
Exhibit 7: Global BaaS Market by End-user Segmentation 2014
Exhibit 8: Global BaaS Market by Geographical Segmentation 2014
Exhibit 9: Features Offered by Vendors in the Global Backend-as-a-service Market
Exhibit 10: Appcelerator: Product Segmentation
Exhibit 11: Flurry: Product Segmentation
Exhibit 12: Parse: Product Segmentation
Exhibit 13: Rackspace: Product Segmentation 2013
Exhibit 14: Rackspace: Product Segmentation by Revenue 2012 and 2013 (US$ million)
Exhibit 15: Rackspace: Geographical Segmentation by Revenue 2013

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