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Global Backend as a service (BaaS or MBaaS) Market 2015-2019

Published: Dec-2014 | Format: PDF | Technavio | Number of pages: 55 | Code: MRS - 12808

 

BaaS, also referred to as MBaaS, is a unique model that enables mobile and web application developers to store and link their applications to a backend cloud infrastructure. BaaS is different from cloud computing services such as SaaS, PaaS, and IaaS. It uses custom SDKs and APIs, and provides various value-added features such as user management, usage analysis, and push campaigning or notification. It also enables seamless integration with social media networks such as Facebook and Twitter. In addition, BaaS is superseding the on-premises MEAP category and it provides lot more turn-key functionality for a mobile strategy than traditional API management and PaaS options.

 

TechNavio's analysts forecast the Global BaaS or MBaaS market to grow at a CAGR of 101.88 percent over the period 2014-2019.

 

Covered in this Report

 

This report covers the present scenario and the growth prospects of the Global BaaS or MBaaS market for the period 2015-2019. To calculate the market size, the report considers revenue generated from BaaS or MBaaS software platform, tools, applications, services, support, and maintenance.

 

TechNavio's report, Global BaaS or MBaaS Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the APAC and EMEA regions and the Americas; it also covers the Global BaaS or MBaaS market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

 

Key Regions

 

Americas
APAC
EMEA

 

Key Vendors

 

Appcelerator
Flurry
Parse by Facebook
Rackspace

 

Other Prominent Vendors

 

AnyPresence
Api O Mat
Apigee
Appery.io
Applicasa
Buddy Platform
CloudMine
Corona Labs
Exadel
FatFractal
FeedHenry
Geoloqi
KidoZen
Kii
Kinvey
Kumulos
Microsoft
mobDB
Pivotal Software
Proxomo Software
QuickBlox
Rival Edge
ScottyApp
Sencha
Stackmob
Structum
Urban Airship
Xamarin

 

Market Driver

 

Increased Adoption of Cell Phones and Smart Devices
For a full, detailed list, view our report

 

Market Challenge

 

Growing Competition in Mobile Applications Market
For a full, detailed list, view our report

 

Market Trend

 

Emerging Trend of BYOD
For a full, detailed list, view our report

 

Key Questions Answered in this Report

 

What will the market size be in 2019 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?

Table of Contents

 

01. Executive Summary

 

02. List of Abbreviations

 

03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings

 

04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology

 

05. Introduction

 

06. Market Landscape
06.1 Market Overview
06.2 MBaaS Cloud Pyramid
06.3 Types of BaaS/MBaaS
06.4 Market Size and Forecast
06.5 Five Forces Analysis

 

07. End-Users Segmentation

 

08. Geographical Segmentation

 

09. Key Leading Countries
09.1 US
09.2 Germany
09.3 Japan

 

10. Buying Criteria

 

11. Market Growth Drivers

 

12. Drivers and their Impact

 

13. Market Challenges

 

14. Impact of Drivers and Challenges

 

15. Market Trends

 

16. Trends and their Impact

 

17. Vendor Landscape
17.1 Competitive Scenario
17.2 Major Vendors
17.3 Other Prominent Vendors

 

18. Key Vendor Analysis
18.1 Appcelerator
18.1.1 Key Facts
18.1.2 Business Overview
18.1.3 Product Segmentation
18.1.4 Recent Developments
18.1.5 SWOT Analysis
18.2 Flurry
18.2.1 Key Facts
18.2.2 Business Overview
18.2.3 Product Segmentation
18.2.4 SWOT Analysis
18.3 Parse
18.3.1 Key Facts
18.3.2 Business Overview
18.3.3 Product Segmentation
18.3.4 Recent Developments
18.3.5 SWOT Analysis
18.4 Rackspace
18.4.1 Key Facts
18.4.2 Business Overview
18.4.3 Product Segmentation
18.4.4 Products Segmentation by Revenue 2012 and 2013
18.4.5 Geographical Segmentation by Revenue 2013
18.4.6 Business Strategy
18.4.7 Recent Developments
18.4.8 SWOT Analysis

 

19. Other Reports in this Series

 

List of Exhibits

 

Exhibit 1: Market Research Methodology
Exhibit 2: BaaS or MBaaS Mechanism
Exhibit 3: BaaS/MBaaS Platform: Client-Server Relationship
Exhibit 4: MBaaS Position in Cloud Pyramid
Exhibit 5: MBaaS Categorization
Exhibit 6: Global Backend as a Service Market 2014-2019 (US$ billion)
Exhibit 7: Global BaaS Market by End-user Segmentation 2014
Exhibit 8: Global BaaS Market by Geographical Segmentation 2014
Exhibit 9: Features Offered by Vendors in the Global Backend-as-a-service Market
Exhibit 10: Appcelerator: Product Segmentation
Exhibit 11: Flurry: Product Segmentation
Exhibit 12: Parse: Product Segmentation
Exhibit 13: Rackspace: Product Segmentation 2013
Exhibit 14: Rackspace: Product Segmentation by Revenue 2012 and 2013 (US$ million)
Exhibit 15: Rackspace: Geographical Segmentation by Revenue 2013

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