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Global Digital Marketing Software Market 2012-2016

Published: Aug-2013 | Format: PDF | Technavio | Number of pages: 103 | Code: MRS - 1072

TechNavio's analysts forecast the Global Digital Marketing Software marketto grow at a CAGR of 14.25 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing focus on using digital media. The Global Digital Marketing Software has also been witnessing the emergence of software-as-a-service based solutions. However, the lack of skilled personnel could pose a challenge to the growth of this market.

TechNavio's report, the Global Digital Marketing Software market 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market in the Americas, and the EMEA and APAC regions; it also covers the Global Digital Marketing Software market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

The key vendors dominating this space include IBM Corp., Microsoft Corp., Oracle Corp., and SAP AG.

The other vendors mentioned in this report are Adobe Systems Inc., Adobe Omniture Inc., Attensity Corp., Constant Contact Inc., Clicky, ComScore Networks Inc., Digital Forest, EMC Corp., Ektron Inc., Exact Target Inc., Fireclick, Hybris Software, iContact Corp., Jive Software, Lithium Technologies, Salesforce.com Inc., Sitecore Inc., Percussion Software Inc., and Web trends Corp.

Key questions answered in this report:

What will the market size be in 2016 and what will be the growth rate
What are key market trends
What is driving this market
What are the challenges to market growth
Who are the key vendors in this market space
What are the market opportunities and threats faced by key vendors
What are the strengths and weaknesses of each of these key vendors

TABLE OF CONTENT

1. Executive Summary

2. List of Abbreviations

3. Introduction

4. Market Research Methodology
4.1 Market Research Process
4.2 Research Design
4.3 Research Methodology

5. Scope of the Report
5.1 Market Overview
5.2 Product Offerings

6. Market Landscape
6.1 Market Size and Forecast
6.2 Five Forces Analysis

7. Market by Category Segmentation

8. Global Sales CRM Software Market
8.1 Market Size and Forecast
8.2 Geographical Segmentation
8.3 Sales CRM Software Market in the Americas
8.4 Sales CRM Software Market in the EMEA Region
8.5 Sales CRM Software Market in the APAC Region

9. Global E-commerce Software Market
9.1 Market Size and Forecast
9.2 Geographical Segmentation
9.3 E-commerce Software Market in the Americas
9.4 E-commerce Software Market in the EMEA Region
9.5 E-commerce Software Market in the APAC Region

10. Global E-mail Software Market
10.1 Market Size and Forecast
10.2 Geographical Segmentation
10.3 E-mail Software Market in the Americas
10.4 E-mail Software Market in the EMEA Region
10.5 E-mail Software Market in the APAC Region

11. Global WCM Software Market
11.1 Market Size and Forecast
11.2 Geographical Segmentation
11.3 WCM Software Market in the Americas
11.4 WCM Software Market in the EMEA Region
11.5 WCM Software Market in the APAC Region

12. Global Web Analytics Software Market
12.1 Market Size and Forecast
12.2 Geographical Segmentation
12.3 Web Analytics Software Market in the Americas
12.4 Web Analytics Software Market in the EMEA Region
12.5 Web Analytics Software Market in the APAC Region

13. Global Social CRM Software Market
13.1 Market Size and Forecast
13.2 Geographical Segmentation
13.3 Social CRM Software Market in the Americas
13.4 Social CRM Software Market in the EMEA Region
13.5 Social CRM Software Market in the APAC Region

14. Geographical Segmentation
14.1 Digital Marketing Software Market in the Americas
Market Size and Forecast
14.2 Digital Marketing Software Market in the EMEA Region
Market Size and Forecast
14.3 Digital Marketing Software Market in the APAC Region
Market Size and Forecast

15. Key Leading Countries
15.1 USA
15.2 Germany
15.3 Japan

16. Vendors in Global Digital Marketing Software Market 2012
16.1 Competitive Scenario
16.2 Market Share Analysis 2012

17. Vendor Landscape
17.1 Global Sales CRM Software Market
17.2 Global E-commerce Software Market
17.3 Global E-mail Software Market
17.4 Global WCM Software Market
17.5 Global Web Analytics Software Market
17.6 Global Social CRM Software Market

18. Buying Criteria

19. Market Growth Drivers

20. Drivers and their Impact

21. Market Challenges

22. Impact of Drivers and Challenges

23. Market Trends

24. Key Vendor Analysis
24.1 IBM Corp.
Business Overview
Key Information
Business Segmentation
SWOT Analysis
24.2 Microsoft Corp.
Business Overview
Key Information
Business Segmentation
SWOT Analysis
24.3 Oracle Corp.
Business Overview
Key Information
Business Segmentation
SWOT Analysis
24.4 SAP AG
Business Overview
Key Information
Business Segmentation
SWOT Analysis

25. Other Reports in this Series

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