Home >> IT Services >> Apparel >> Heavy Industry >>

Global Location-based Search and Advertising Market 2015-2019

Published: Dec-2014 | Format: PDF | Technavio | Number of pages: 77 | Code: MRS - 2274

Location-based search and advertising deals with the concept of integrating the advertisements with the location based solutions. It is used to stand out a particular set of customers based on their interests and location. There are two types of advertisements that comes under location based search as push advertisements and pull advertisements. Push advertisements refer to sending of bulk messages to the customers that lives nearby. It is one way communication process between the company and consumers. On the contrary, pull advertisements refer to the sending of promotional deals and offers with a customization based on the requirement of the user. It helps in enhanced communication process as it's a two-way communication process between the users and the company.

TechNavio's analysts forecast the Global Location-based Search and Advertising market to grow at a CAGR of 43.23 percent over the period 2015-2019.

Covered in this Report

The Global Location-based Search and Advertising market can be segmented on the basis of Types of Advertisement and by Application. The Global Location-based Search and Advertising market by Types of Advertisement can be segmented into Push and Pull. The Global Location-based Search and Advertising market by Application can be segmented into Search, Messaging and Display.

TechNavio's report, the Global Location-based Search and Advertisement market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the EMEA and APAC regions. The report also includes a discussion of the key vendors operating in this market.

Key Regions

  • Americas
  • APAC
  • EMEA

Key Vendors

  • AdMoove
  • AdNear
  • Foursquare
  • Google
  • Groupon
  • Jiepang
  • xAD

Other Prominent Vendors

  • AdMoove
  • AT&T Mobility
  • Bharti Airtel
  • BLIP Systems
  • Foursquare
  • France Telecom
  • HERE (Nokia)
  • Jiepang
  • LivingSocial
  • MTN Group
  • Scanbuy
  • Scoutmob
  • Shopkick
  • Sprylogics
  • TeleNav
  • Telenity
  • Tippr.com
  • TomTom
  • Vodafone Group
  • xAD
  • Yelp!

Market Driver

  • Increased Usage of Cost-effective Marketing Techniques
  • For a full, detailed list, view our report.

Market Challenge

  • Lack of Data Availability
  • For a full, detailed list, view our report.

Market Trend

  • Increasing Adoption of Web 2.0 Applications in Marketing Space
  • For a full, detailed list, view our report.

Key Questions Answered in this Report

  • What will the market size be in 2019 and what will the growth rate be
  • What are the key market trends
  • What is driving this market
  • What are the challenges to market growth
  • Who are the key vendors in this market space
  • What are the market opportunities and threats faced by the key vendors
  • What are the strengths and weaknesses of the key vendors

Table of Contents


1. Executive Summary

 

2. List of Abbreviations
 

3. Scope of the Report
3.1 Market Overview
3.2 Product Offerings

 

4. Market Research Methodology
4.1 Market Research Process
4.2 Research Methodology

 

5. Introduction
 

6. Market Landscape
6.1 Market Overview
6.2 Market Size and Forecast
6.3 Five Forces Analysis

 

7. Market Segmentation by Type of Advertising
7.1 Global Location-based Search and Advertising Market Segmentation by Type of Advertising
7.2 Global Location-based Search and Advertising Market by Push Segment
7.2.1 Market Size and Forecast
7.3 Global Location-based Search and Advertising Market by Pull Segment
7.3.1 Market Size and Forecast

8. Market Segmentation by Application
8.1 Global Location-based Search and Advertising Market Segmentation by Application
8.2 Global Location-based Search and Advertising Market by Search Segment
8.2.1 Market Size and Forecast
8.3 Global Location-based Search and Advertising Market by Messaging Segment
8.3.1 Market Size and Forecast
8.4 Global Location-based Search and Advertising Market by Display Segment
8.4.1 Market Size and Forecast

 

9. Geographical Segmentation
9.1 Global Location-based Search and Advertising Market by Geographical Segmentation 2014

 

10. Buying Criteria
 

11. Market Growth Drivers
 

12. Drivers and their Impact
 

13. Market Challenges
 

14. Impact of Drivers and Challenges

 

15. Market Trends
 

16. Trends and their Impact
 

17. Vendor Landscape
17.1 Competitive Scenario
17.1.1 Mergers and Acquisitions
17.2 Market Share Analysis 2014
17.3 Other Prominent Vendors

 

18. Key Vendor Analysis
18.1 AdMoove
18.1.1 Key Facts
18.1.2 Business Overview
18.1.3 SWOT Analysis
18.2 Adnear
18.2.1 Key Facts
18.2.2 Business Overview
18.2.3 Key Locations
18.2.4 Business Strategy
18.2.5 Recent Developments
18.2.6 SWOT Analysis
18.3 Foursquare Labs
18.3.1 Key Facts
18.3.2 Business Overview
18.3.3 Product Segmentation
18.3.4 Business Strategy
18.3.5 Recent Developments
18.3.6 SWOT Analysis
18.4 Google
18.4.1 Key Facts
18.4.2 Business Overview
18.4.3 Business Segmentation by Revenue 2013
18.4.4 Business Segmentation by Revenue 2012 and 2013
18.4.5 Geographical Segmentation by Revenue 2013
18.4.6 Business Strategy
18.4.7 Recent Developments
18.4.8 SWOT Analysis
18.5 Groupon
18.5.1 Key Facts
18.5.2 Business Overview
18.5.3 SWOT Analysis
18.6 Jiepang
18.6.1 Key Facts
18.6.2 Business Overview
18.6.3 SWOT Analysis
18.7 xAD
18.7.1 Key Facts
18.7.2 Business Overview
18.7.3 SWOT Analysis

 

19. Other Reports in this Series
 

List of Exhibits
 

Exhibit 1: Market Research Methodology
Exhibit 2: History of Advertising
Exhibit 3: Percentage Share of Commercial Venues by Usage of Mobile Devices 2014
Exhibit 4: Consumer Usage of Location-based Services
Exhibit 5: Global Advertising Market 2014 (US$ billion)
Exhibit 6: Global Location-based Search and Advertising Market 2014-2019 (US$ billion)
Exhibit 7: Global Location-based Search and Advertising Market Segmentation by Type of Advertising 2014-2019 (US$ billion)
Exhibit 8: Global Location-based Search and Advertising Market by Push Segment 2014-2019 (US$ billion)
Exhibit 9: Global Location-based Search and Advertising Market by Pull Segment 2014-2019 (US$ billion)
Exhibit 10: Global Location-based Search and Advertising Market Segmentation by Application
Exhibit 11: Global Location-based Search and Advertising Market Segmentation by Application 2014-2019 (US$ billion)
Exhibit 12: Global Location-based Search and Advertising Market by Search Segment 2014-2019 (US$ billion)
Exhibit 13: Global Location-based Search and Advertising Market by Messaging Segment 2014-2019 (US$ billion)
Exhibit 14: Global Location-based Search and Advertising Market by Display Segment 2014-2019 (US$ billion)
Exhibit 15: Global Location-based Search and Advertising Market by Geographical Segmentation 2014
Exhibit 16: Adnear: Key Locations
Exhibit 17: Foursquare Labs: Product Segmentation 2013
Exhibit 18: Google: Business Segmentation by Revenue 2013
Exhibit 19: Google: Business Segmentation by Revenue 2012 and 2013 (US$ million)
Exhibit 20: Google: Geographical Segmentation by Revenue 2013

Inquiry For Buying

Please fill your details below, to inquire about this report:
Indicates required fields

Request Sample

Please fill your details below, to receive sample report:
Indicates required fields

  • Payment Mode

COVID-19 Pandemic Impacts

Our Analysts and Consultants are working ceaselessly to congregate, identify, analyze, and portray the Actual Impacts of COVID-19 Global Pandemic in each of our published as well as ongoing research reports to Redefine and Revise Current and Future Market Trends, Growth Rates, And Market Size Projections across the Globe as well as in different Regions and individual Countries.

Single User | $(USD)2500 View Pricing