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Global Marketing Automation Market 2011-2015

Published: Oct-2012 | Format: PDF | Technavio | Number of pages: 43 | Code: MRS - 885

TechNavio's analysts forecast the Global Marketing Automation market to grow at a CAGR of 8.16 percent over the period 2011-2015. One of the key factors contributing to this market growth is the need to enhance marketing communication. The Global Marketing Automation market has also been witnessing the emergence of SaaS-based marketing automation. However, the increasing complexity in the effective adoption of the software could pose a challenge to the growth of this market.

TechNavio's report, the Global Marketing Automation Market 2011-2015, has been prepared based on an in-depth analysis of the market with inputs from industry experts. The report covers the Americas, and the EMEA and APAC regions; it also covers the Global Marketing Automation market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors dominating this market space include IBM Corp., Oracle Corp., SAP AG, and SAS Institute Inc.

Other vendors mentioned in the report: Eloqua Inc., Marketo Inc., Teradata Corp., Neolane Inc., Microsoft Corp., ExactTarget Inc., and Responsys Inc.

Key questions answered in this report:

What will the market size be in 2015 and at what rate will it grow
What key trends is this market subject to
What is driving this market
What are the challenges to market growth
Who are the key vendors in this market space
What are the opportunities and threats faced by each of these key vendors
What are the strengths and weaknesses of each of these key vendors


Table of Content

1. Executive Summary

2. Introduction

3. Market Coverage
Market Overview
Key Offerings

4. Market Landscape
4.1 Market Size and Forecast
4.2 Market Segmentation
4.3 Global SaaS-based Marketing Automation Market Size and Forecast
4.4 Five Forces Analysis

5. Geographical Segmentation

6. Key Leading Countries
The US
The UK
Germany

7. Vendor Landscape

8. Buying Criteria

9. Market Growth Drivers

10. Drivers and their Impact

11. Market Challenges

12. Impact of Drivers and Challenges

13. Market Trends

14. Key Vendor Analysis
14.1 IBM Corp.
Business Overview
SWOT Analysis
14.2 SAP AG
Business Overview
SWOT Analysis
14.3 SAS Institute Inc.
Business Overview
SWOT Analysis
14.4 Oracle Corp.
Business Overview
SWOT Analysis

15. Other Reports in this Series


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