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Global Mobile Advertising Market 2014-2018

Published: Dec-2014 | Format: PDF | Technavio | Number of pages: 94 | Code: MRS - 2708

 

Mobile advertising is one of the fastest growing fields in advertising, which drives the growth of online advertising. Mobile advertising is a platform for advertising through mobile devices such as tablets and smartphones. A rapid increase in the number of mobile devices has induced advertisers to choose mobile advertising. Search, display, and messaging are the three advertising platforms in the Global Mobile Advertising market. Retail, Financial Services, and Pharmaceutical are the three leading industries that invest in mobile advertising.

 

TechNavio's analysts forecast the Global Mobile Advertising market to grow at a CAGR of 24.24 percent over the period 2013-2018.

 

Covered in this Report

 

This report covers the present scenario and the growth prospects of the Global Mobile Advertising market for the period 2014-2018. To calculate the market size, the report takes into account the revenue generated from search, display, and message mobile advertising. The market size in the report is the net of agent commission, production cost, and discount.

 

TechNavio's report, the Global Mobile Advertising Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the APAC and EMEA regions, Latin America, and North America; it also covers the Global Mobile Advertising market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

 

Key Regions

 

APAC
EMEA
Latin America
North America

 

Key Vendors

 

Facebook
Google
Microsoft
Millennial Media
Twitter
Yahoo

 

Other Prominent Vendors

 

Amobee
Apple
Chartboost
Flurry
Has Offers
InMobi
MoPub
Opera Mediaworks
Vungle

 

Market Driver

 

Increased Browsing of Online Videos
For a full, detailed list, view our report

 

Market Challenge

 

Privacy and Security Concerns
For a full, detailed list, view our report

 

Market Trend

 

Rapid Growth in Programmatic Advertising
For a full, detailed list, view our report

 

Key Questions Answered in this Report

 

What will the market size be in 2018 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?

Table of Contents


1. Executive Summary
 

2. List of Abbreviations
 

3. Scope of the Report
3.1 Market Overview
3.2 Product Offerings

 

4. Market Research Methodology
4.1 Market Research Process
4.2 Research Methodology

 

5. Introduction
 

6. Market Landscape
6.1 Market Overview
6.2 Market Size and Forecast
6.3 Five Forces Analysis

 

7. Market Segmentation by Platform
7.1 Search Mobile Advertising
7.2 Display Mobile Advertising
7.3 Messaging Mobile Advertising

 

8. Geographical Segmentation
8.1 Global Mobile Advertising Market by Geographical Segmentation 213-218
8.2 Global Mobile Advertising Market in North America
8.2.1 Market Size and Forecast
8.3 Global Mobile Advertising Market in EMEA
8.3.1 Market Size and Forecast
8.4 Global Mobile Advertising Market in APAC
8.4.1 Market Size and Forecast
8.5 Global Mobile Advertising Market in Latin America
8.5.1 Market Size and Forecast

 

9. Key Leading Countries
9.1 US
9.2 UK
9.3 Japan

 

10. Buying Criteria
 

11. Market Growth Drivers
 

12. Drivers and their Impact
 

13. Market Challenges
 

14. Impact of Drivers and Challenges
 

15. Market Trends
 

16. Trends and their Impact
 

17. Vendor Landscape
17.1 Competitive Scenario
17.1.1 Mergers and Acquisitions
17.2 Other Prominent Vendors

 

18. Key Vendor Analysis
18.1 Google
18.1.1 Key Facts
18.1.2 Business Overview
18.1.3 Business Segmentation by Revenue 2013
18.1.4 Business Segmentation by Revenue 2012 and 2013
18.1.5 Geographical Segmentation by Revenue 2013
18.1.6 Business Strategy
18.1.7 Recent Developments
18.1.8 SWOT Analysis
18.2 Facebook
18.2.1 Key Facts
18.2.2 Business Overview
18.2.3 Business Segmentation by Revenue 2013
18.2.4 Business Segmentation by Revenue 2011-2013
18.2.5 Geographical Segmentation by Revenue 2013
18.2.6 Business Strategy
18.2.7 Recent Developments
18.2.8 SWOT Analysis
18.3 Micorsoft
18.3.1 Key Facts
18.3.2 Business Overview
18.3.3 Business Segmentation by Revenue 2013
18.3.4 Business Segmentation by Revenue 2012 and 2013
18.3.5 Geographical Segmentation by Revenue 2013
18.3.6 Business Strategy
18.3.7 Recent Developments
18.3.8 SWOT Analysis
18.4 Millennial Media
18.4.1 Key Facts
18.4.2 Business Overview
18.4.3 Business Strategy
18.4.4 Recent Developments
18.4.5 SWOT Analysis
18.5 Twitter
18.5.1 Key Facts
18.5.2 Business Overview
18.5.3 Business Segmentation by Revenue 2013
18.5.4 Business Segmentation by Revenue 2011-2013
18.5.5 Geographical Segmentation by Revenue 2013
18.5.6 Business Strategy
18.5.7 Recent Developments
18.5.8 SWOT Analysis
18.6 Yahoo
18.6.1 Key Facts
18.6.2 Business Overview
18.6.3 Business Segmentation by Revenue 2013
18.6.4 Business Segmentation by Revenue 2012 and 2013
18.6.5 Geographical Segmentation by Revenue 2013
18.6.6 Business Strategy
18.6.7 Recent Developments
18.6.8 Swot Analysis

 

19. Other Reports in this Series
 

List of Exhibits:
 

Exhibit 1: Market Research Methodology
Exhibit 2: Mobile Advertising Market Segment
Exhibit 3: Global Mobile Advertising Market 2013-2018 (US$ billion)
Exhibit 4: Global Mobile Advertising Market by Platform 2013 and 2018
Exhibit 5: Global Mobile Advertising Market by Geographical Segmentation 2013-2018 (US$ billion)
Exhibit 6: Global Mobile Advertising Market by Geographical Segmentation 2013-2018
Exhibit 7: Global Mobile Advertising Market in the North America 2013-2018 (US$ billion)
Exhibit 8: Global Mobile Advertising Market in the North America by Segment 2013
Exhibit 9: Global Mobile Advertising Market in EMEA 2013-2018 (US$ billion)
Exhibit 10: Global Mobile Advertising Market in EMEA by Segment 2013
Exhibit 11: Global Mobile Advertising Market in APAC 2013-2018 (US$ billion)
Exhibit 12: Global Mobile Advertising Market in APAC by Segment 2013
Exhibit 13: Global Mobile Advertising Market in Latin America 2013-2018 (US$ billion)
Exhibit 14: Global Mobile Advertising Market in Latin America by Segment 2013
Exhibit 15: Mobile Advertising Market in the US 2013-2018 (US$ billion)
Exhibit 16: Mobile Advertising Market in the US by Segment 2013
Exhibit 17: US Mobile Advertising Market Share by Company 2013
Exhibit 18: Mobile Advertising Market in the UK 2013-2018 (US$ billion)
Exhibit 19: Mobile Advertising Market in the US by Segment 2013
Exhibit 20: Mobile Advertising Market in Japan 2013-2018 (US$ billion)
Exhibit 21: Time Spend by Smartphone User in Mobile Device 2013
Exhibit 22: Global Mobile Apps Download 2013-2018 (billions)
Exhibit 23: Time Spend by Users on Mobile Apps 2013
Exhibit 24: Average Time Spend by US Adults on Media Consumption 2010 and 2013
Exhibit 25: Smartphone and Tablet Shipment Forecast 2013-2018 (millions unit)
Exhibit 26: Global 3G/4G Subscription (billions) and Mobile Data Consumption (Petabytes) 2013 and 2018
Exhibit 27: Percentage of Smartphone User Who Uses Phones while Watching TV 2012
Exhibit 28: Global Programmatic Spending 2013-2018 (US$ billion)
Exhibit 29: Google: Business Segmentation by Revenue 2013
Exhibit 30: Google: Business Segmentation by Revenue 2012 and 2013 (US$ million)
Exhibit 31: Google: Geographical Segmentation by Revenue 2013
Exhibit 32: Facebook: Business Segmentation by Revenue 2013
Exhibit 33: Facebook: Business Segmentation by Revenue 2011-2013 (US$ billion)
Exhibit 34: Facebook: Geographical Segmentation by Revenue 2013
Exhibit 35: Microsoft: Business Segmentation by Revenue 2013
Exhibit 36: Microsoft: Business Segmentation by Revenue 2012 and 2013(US$ billion)
Exhibit 37: Microsoft: Geographical Segmentation by Revenue 2013
Exhibit 38: Twitter: Business Segmentation by Revenue 2013
Exhibit 39: Twitter: Business Segmentation by Revenue 2011-2013 (US$ million)
Exhibit 40: Twitter: Geographical Segmentation by Revenue 2013
Exhibit 41: Yahoo: Business Segmentation by Revenue 2013
Exhibit 42: Yahoo: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
Exhibit 43: Yahoo: Geographical Segmentation by Revenue 2013

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