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Global Online Ad Spending Market 2015-2019

Published: Dec-2014 | Format: PDF | Technavio | Number of pages: 76 | Code: MRS - 2714

 

Online advertising involves the marketing and promotion of products, services, or brand by using internet as a medium. Online ad spending is the total amount of money an organization invests to promote its products, services, or brand online. The increasing use of internet has made companies realize the importance of online advertisements to attract and drive their target customers toward their products and services. Online advertising also helps in creating awareness and a strong brand image for companies.

 

TechNavio's analysts forecast the Global Online Ad Spending market to grow at a CAGR of 14.83 percent over the period 2014-2019.

 

Covered in this Report

 

This report covers the present scenario and the growth prospects of the Global Online Ad Spending market for the period 2015-2019. To calculate the market size, this report considers spending done by advertisers for the online format. The report also provides market size and forecast of the three format segments of the market. In addition, the report discusses the major drivers that influence the growth of the market. It also outlines the challenges faced by vendors and the market at large, as well as the key trends that are emerging in the market.

 

TechNavio's report, Global Online Ad Spending Market 2014-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Global Online Ad Spending market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

 

Key Vendors

 

Facebook
Google
Microsoft
Yahoo!

 

Other Prominent Vendors

 

Baidu
Linkedin
Millennial Media
Sina
Sogou
Soufun
Taobao
Tencent Weibo
Twitter
Youku

 

Key Market Driver

 

Growth in Online Advertising
For a full, detailed list, view our report

 

Key Market Challenge

 

Data Security Concerns
For a full, detailed list, view our report

 

Key Market Trend

 

Data-driven Advertising
For a full, detailed list, view our report

 

Key Questions Answered in this Report

 

What will the market size be in 2019 and what will the growth rate be
What are the key market trends
What is driving this market
What are the challenges to market growth
Who are the key vendors in this market space
What are the market opportunities and threats faced by the key vendors
What are the strengths and weaknesses of the key vendors

Table of Contents


1. Executive Summary
 

2. List of Abbreviations
 

3. Scope of the Report
3.1 Market Overview
3.2 Product Offerings

 

4. Market Research Methodology
4.1 Market Research Process
4.2 Research Methodology

 

5. Introduction
 

6. Market Landscape
6.1 Market Snapshot
6.2 Market Overview
6.3 Global Economy and Advertising
6.4 Market Size and Forecast
6.5 Online Ad Spend by Industry
6.6 Five Forces Analysis

 

7. Market Segmentation by Format
7.1 Global Online Ad Spending by Format

 

8. Geographical Segmentation
8.1 Global Online Ad Spending Market by Geographical Segmentation 214-219
8.2 Online Ad Spending Market in Americas
8.2.1 Market Size and Forecast
8.3 Online Ad Spending Market in EMEA Region
8.3.1 Market Size and Forecast
8.4 Online Ad Spending Market in APAC Region
8.4.1 Market Size and Forecast

 

9. Key Leading Countries
9.1 US
9.2 China
9.3 UK

 

10. Buying Criteria
 

11. Market Growth Drivers
 

12. Drivers and their Impact
 

13. Market Challenges
 

14. Impact of Drivers and Challenges
 

15. Market Trends
 

16. Trends and their Impact
 

17. Vendor Landscape
17.1 Competitive Scenario
17.2 Market Share Analysis
17.3 Other Prominent Vendors

 

18. Key Vendor Analysis
18.1 Facebook
18.1.1 Key Facts
18.1.2 Business Overview
18.1.3 Business Segmentation by Revenue 2013
18.1.4 Business Segmentation by Revenue 2011-2013
18.1.5 Geographical Segmentation by Revenue 2013
18.1.6 Business Strategy
18.1.7 Recent Developments
18.1.8 SWOT Analysis
18.2 Google
18.2.1 Key Facts
18.2.2 Business Overview
18.2.3 Business Segmentation by Revenue 2013
18.2.4 Business Segmentation by Revenue 2012 and 2013
18.2.5 Geographical Segmentation by Revenue 2013
18.2.6 Business Strategy
18.2.7 Recent Developments
18.2.8 SWOT Analysis
18.3 Microsoft
18.3.1 Key Facts
18.3.2 Business Overview
18.3.3 Business Segmentation by Revenue 2013
18.3.4 Business Segmentation by Revenue 2012 and 2013
18.3.5 Geographical Segmentation by Revenue 2013
18.3.6 Business Strategy
18.3.7 Recent Developments
18.3.8 SWOT Analysis
18.4 Yahoo
18.4.1 Key Facts
18.4.2 Business Overview
18.4.3 Business Segmentation by Revenue 2013
18.4.4 Business Segmentation by Revenue 2012 and 2013
18.4.5 Geographical Segmentation by Revenue 2013
18.4.6 Business Strategy
18.4.7 Recent Developments
18.4.8 SWOT Analysis

 

19. Other Reports in this Series
 

List of Exhibits:
 

Exhibit 1: Market Research Methodology
Exhibit 2: Online Ad Spending Format
Exhibit 3: Growth in Nominal GDP, Total Advertising, and Online Advertising 2014-2019
Exhibit 4: Per Capita Spending on Total Advertising and Online Advertising 2014-2019 (US$) and Ratio of Online Ad to Total Ad per Capita (Percentage)
Exhibit 5: Global Online Ad Spending Market Forecast 2014-2019 (US$ billion)
Exhibit 6: Online Ad Spend By Industry 2014
Exhibit 7: Global Online Ad Spending Market By Format 2014-2019
Exhibit 8: Global Online Ad Spending Market By Format 2014-2019 (in US$ billion)
Exhibit 9: Global Online Ad Spending Market by Geographical Segmentation 2014-2019 (By Spending)
Exhibit 10: Online Ad Spending Market in Americas 2014-2019 (US$ billion)
Exhibit 11: Online Ad Spending Market in EMEA Region 2014-2019 (US$ billion)
Exhibit 12: Online Ad Spending Market in APAC Region 2014-2019 (US$ billion)
Exhibit 13: Global Online Ad Spending Market: Key Leading Countries
Exhibit 14: Online Ad Spending Market in US 2014-2019 (US$ billion)
Exhibit 15: Online Ad Spending Market in China 2014-2019 (US$ billion)
Exhibit 16: Online Ad Spending Market in UK 2014-2019 (US$ billion)
Exhibit 17: Average Time Spent by US Adults on Media Consumption
Exhibit 18: Smartphone and Tablet Shipment Forecast 2014-2019 (millions unit)
Exhibit 19: Worldwide Internet Users 2014-2019 (in billion)
Exhibit 20: Global Online Ad Spending Market Leading Companies Market Share 2013 and 2014
Exhibit 21: Facebook: Business Segmentation by Revenue 2013
Exhibit 22: Facebook: Business Segmentation by Revenue 2011-2013 (US$ billion)
Exhibit 23: Facebook: Geographical Segmentation by Revenue 2013
Exhibit 24: Google: Business Segmentation by Revenue 2013
Exhibit 25: Google: Business Segmentation by Revenue 2012 and 2013 (US$ million)
Exhibit 26: Google: Geographical Segmentation by Revenue 2013
Exhibit 27: Microsoft: Business Segmentation by Revenue 2013
Exhibit 28: Microsoft: Business Segmentation by Revenue 2012 and 2013(US$ billion)
Exhibit 29: Microsoft: Geographical Segmentation by Revenue 2013
Exhibit 30: Yahoo: Business Segmentation by Revenue 2013
Exhibit 31: Yahoo: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
Exhibit 32: Yahoo: Geographical Segmentation by Revenue 2013

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