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Global Interactive Media Marketing Market 2015-2019

Published: Nov-2014 | Format: PDF | Technavio | Number of pages: 92 | Code: MRS - 1829

 

Interactive marketing is a conversation-based marketing that allows customers to interact and participate in various marketing channels such as search, display, mobile, e-mail, and social media. The interactive marketing spend is a part of the overall marketing and advertising spend that is used in the total marketing mix of an organization. Companies are innovating with the way they market their products and services and are opting for interactive marketing to create a greater impact on their customers.

TechNavio's analysts forecast the Global Interactive Media Marketing market to grow at a CAGR of 10.68 percent over the period 2014-2019.

Covered in this Report

This report covers the present scenario and the growth prospects of the Global Interactive Media Marketing market for the period 2015-2019. To calculate the market size, the report takes into account the revenue generated from the following segments:

Search Marketing
Display Marketing
Mobile Marketing

TechNavio's report, Global Interactive Media Marketing Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the EMEA and APAC regions; it also presents the vendor landscape and a corresponding detailed analysis of the leading vendors in the Global Interactive Media Marketing market. In addition, the report discusses the major drivers that influence the growth of the Global Interactive Media Marketing market. It also outlines the challenges faced by vendors and the market at large, as well as the key trends emerging in the market.

Key Regions
Americas
APAC
EMEA

Key Vendors
AIM Group
Dentsu
Matomy Media Group
Omnicom Group
Sizmek

Other Prominent Vendors
Acxiom
AKQA
Brunswick
Conversocial
CPX Interactive
Disney Interactive
HubSpot
IBM Interactive Experience
iCrossing
Match Marketing
MDC Partners
Ogilvy
Possible Worldwide
Razorfish
Rosetta
SapientNitro
SocialVolt
Sysomos
Vibrant Media
Visible Technologies
Vision7 International
VML

Market Driver
Growth in Online Video Viewership
For a full, detailed list, view our report

Market Challenge
Privacy and Security Concerns for Brands
For a full, detailed list, view our report

Market Trend
Growth in Mobile Advertising
For a full, detailed list, view our report

Table of Contents


1. Executive Summary

2. List of Abbreviations

3. Scope of the Report
3.1 Market Overview
3.2 Product Offerings

4. Market Research Methodology
4.1 Market Research Process
4.2 Research Methodology

5. Introduction

6. Market Landscape
6.1 Market Snapshot
6.2 Market Overview
6.3 Market Size and Forecast
6.4 Five Forces Analysis

7. Market Segmentation by Type
7.1 Global Interactive Media Marketing Market by Type 213-218
7.2 Global Interactive Search Media Marketing Market
7.2.1 Market Size and Forecast
7.3 Global Interactive Display Media Marketing Market
7.3.1 Market Size and Forecast
7.4 Global Interactive Mobile Media Marketing Market
7.4.1 Market Size and Forecast

8. Geographical Segmentation
8.1 Global Interactive Media Marketing Market by Geographical Segmentation 214-219
8.2 Interactive Media Marketing Market in the Americas
8.2.1 Market Size and Forecast
8.3 Interactive Media Marketing Market in the EMEA Region
8.3.1 Market Size and Forecast
8.4 Interactive Media Marketing Market in the APAC Region
8.4.1 Market Size and Forecast

9. Key Leading Countries
9.1 US
9.1.1 Economic Overview
9.1.2 Population Growth and Age Structure in the US
9.1.3 Interactive Media Marketing Market in US
9.2 China
9.2.1 Economic Overview
9.2.2 Interactive Media Marketing Market in China
9.3 UK
9.3.1 Interactive Media Marketing Market in UK
9.4 Japan
9.4.1 Economic Overview
9.4.2 Interactive Media Marketing Market in japan

10. Buying Criteria

11. Market Growth Drivers

12. Drivers and their Impact

13. Market Challenges

14. Impact of Drivers and Challenges

15. Market Trends

16. Trends and their Impact

17. Vendor Landscape
17.1 Competitive Scenario
17.2 Other Prominent Vendors

18. Key Vendor Analysis
18.1 AIM Group
18.1.1 Key Facts
18.1.2 Business Overview
18.1.3 Product and Services
18.1.4 SWOT Analysis
18.2 Dentsu
18.2.1 Key Facts
18.2.2 Business Overview
18.2.3 Business Segmentation by Revenue 2014
18.2.4 Business Segmentation by Revenue 2013 and 2014
18.2.5 Geographic Segmentation by Revenue 2014
18.2.6 Business Strategy
18.2.7 Recent Developments
18.2.8 SWOT Analysis
18.3 Matomy Media
18.3.1 Key Facts
18.3.2 Business Overview
18.3.3 Solution Segmentation
18.3.4 Recent Developments
18.3.5 SWOT Analysis
18.4 Omnicom
18.4.1 Key Facts
18.4.2 Business Overview
18.4.3 Product Segmentation by 2013
18.4.4 Product Segmentation By Revenue 2013 and 2012 (US$ millions)
18.4.5 End-Market Segmentation by Revenue 2013 and 2012
18.4.6 Geographic Segmentation by Revenue 2013
18.4.7 Business Strategy
18.4.8 SWOT Analysis
18.5 Sizmek
18.5.1 Key Facts
18.5.2 Business Overview
18.5.3 Geographical Segmentation by Revenue 2013
18.5.4 Recent Developments
18.5.5 SWOT Analysis

19. Other Reports in this Series

List of Exhibits

Exhibit 1: Market Research Methodology
Exhibit 2: Types of Interactive Media Marketing
Exhibit 3: Global Interactive Media Marketing Market 2014-2019 (US$ billion)
Exhibit 4: Global Interactive Media Marketing Market by Type 2014-2019 (US$ million)
Exhibit 5: Global Interactive Media Marketing Market by Type 2014-2019
Exhibit 6: Global Interactive Search Media Marketing Market 2014-2019 (US$ billion)
Exhibit 7: Global Interactive Display Media Marketing Market 2014-2019 (US$ billion)
Exhibit 8: Global Interactive Mobile Media Marketing Market 2014-2019 (US$ billion)
Exhibit 9: Global Interactive Media Marketing Market by Geographical Segmentation 2014-2019 (US$ million)
Exhibit 10: Global Interactive Media Marketing Market by Geographical Segmentation 2014-2019
Exhibit 11: Interactive Media Marketing Market in Americas 2014-2019 (US$ billion)
Exhibit 12: Interactive Media Marketing Market in EMEA Region 2014-2019 (US$ billion)
Exhibit 13: Interactive Media Marketing Market in APAC Region 2013-2018 (US$ billion)
Exhibit 14: US GDP Growth Rate 2008-2013 (US$ billion)
Exhibit 15: Contribution of Various Sectors to US GDP 2013
Exhibit 16: US GDP per Capita 2008-2013 (US$)
Exhibit 17: US Population 2008-2013 (in million)
Exhibit 18: US Population by Age Structure 2013 (in million)
Exhibit 19: Per Capita GDP Growth Rate in China 2008-2013 (US$ billion)
Exhibit 20: Saving Rate in China as a Percentage of GDP 2008-2013
Exhibit 21: Per Capita GDP Growth Rate in Japan 2008-2013 (US$ billion)
Exhibit 22: Percentage of Smartphone Users among Mobile Phone Users 2014-2019 (percentage, billion users)
Exhibit 23: Mobile Phone Internet Users 2014-2019 (billion)
Exhibit 24: Global Online Advertising Spending 2014-2019 (US$ billion)
Exhibit 25: Global RTB Market 2014-2019 (US$ billion)
Exhibit 26: Global Mobile Ad Spending 2014-2019 (US$ billion)
Exhibit 27: Global Smartphone and Tablet Penetration 2013-2018 (by percentage of global population)
Exhibit 28: Global Programmatic Spending 2013-2018 (US$ billion)
Exhibit 29: Global Social Media Ad Spending 2014-2019 (US$ billion)
Exhibit 30: AIM Group: Product and Services
Exhibit 31: Dentsu: Business Segmentation by Revenue 2014
Exhibit 32: Dentsu: Business Segmentation by Revenue 2013 and 2014 (US$ billion)
Exhibit 33: Dentsu: Geographical Segmentation by Revenue 2014
Exhibit 34: Matomy Media Group: Solution Segmentation
Exhibit 35: Global Interactive Media Marketing Market: Product Segmentation by 2013
Exhibit 36: Global Interactive Media Marketing Market: Product Segmentation By Revenue 2013 and 2012
Exhibit 37: Global Interactive Media Marketing Market: End-Market Segmentation by Revenue 2013 and 2012 (US$ million)
Exhibit 38: Global Interactive Media Marketing Market: Geographic Segmentation by Revenue 2013
Exhibit 39: Sizmek: Geographical Segmentation by Revenue 2013

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