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Market Analysis and Development Prospect of Exhibition Industry in China 2015-2020

Published: Jun-2015 | Format: PDF | ASKCI Consulting Co., Ltd | Code: MRS - 28664


Exhibition industry is an important part of modern service market. It drives the development of related and supporting industries and contributes to the communication and cooperation among different sectors and regions. 
In 2014, exhibition industry continued the growing trend in the past few years, but the growth has slowed down. It was estimated that 2423 economic and trade exhibitions were held in 30 provinces or municipalities in China in 2014, increased by 4.2% compared with 2013. Meanwhile, the gap among Eastern, Middle and Western regions in the exhibition market is narrowing down. China has become the fastest-growing exhibition market in the world, and the direct output value of exhibition industry is expected to reach RMB680 billion in 2020.  
In this report, AskCI will further disclose market potential and commercial opportunities for exhibition industry in China. Recommendations will be given at the end of the report to describe the prospect and provide suggestions for strategy making. 

The Aim of Report

  • To provide readers with comprehensive and in-depth understanding of Global and Chinese exhibition  industry;
  • To analyze the market of exhibition  industry; 
  • To analyze case study of the industry; 
  • To discover drivers and barriers of the industry;
  • To reveal opportunities for exhibition industry in China.  

Benefit from the Report

  • Obtain latest info of exhibition industry, such as market strategy, demand, case study, key players, etc.; 
  • Discover market opportunities in different regions and segments; 
  • Find out how Chinese exhibition market will change and how your business can be involved in;
  • Keep informed of your competitors/their activities in the globe and in China; 
  • Learn about key market drivers and barriers; 
  • Share this information within your organization using free global intranet license.


  • The report will investigate Chinese exhibition industry from the following aspects:
  • Market strategy;
  • Market analysis; 
  • Case study;
  • Key players; 
  • Future trend; 
  • Commercial opportunity. 
Part Contents
 Executive Summary
 Definition and Methodology
I Overview of Global Exhibition Industry
I-1 Current Situation
I-2 Development Pattern
I-3 Development Trend
II Overview of Chinese Exhibition Industry
II-1 Current Situation
II-2 Development Scale
II-3 Overseas Project Scale
II-4 Exhibition Market Analysis
II-5 Brand Development
II-6 Comparison of Global and Chinese Exhibition Industry
II-7 PEST Analysis of Exhibition Industry
II-8 Service Analysis of Exhibition Industry
III Marketing Strategy for Exhibition Industry in China
III-1 Sales Channel
III-2 Innovative Marketing Strategy 
III-3 Integrated Marketing Strategy
III-4 Marketing Strategy at Different Phase
IV Market Analysis of Exhibition Industry by Segment
IV-1 Light Industry Exhibition
IV-2 Heavy Industry Exhibition
IV-3 Service Industry Exhibition
IV-4 Primary Industry Exhibition
IV-5 Energy Industry Exhibition
V Market Analysis of Exhibition Industry by Region
V-1 Exhibition Economic Zone 
V-1.1 Bohai Economic Rim
V-1.2 Yangtze River Delta Economic Zone
V-1.3 Pearl River Delta Economic Zone
V-1.4 Northeast China Economic Zone
V-1.5 Middle West China Economic Zone
V-2 Major Region 
V-2.1 North China
V-2.2 Northeast China
V-2.3 East China
V-2.4 Middle China
V-2.5 South China
V-2.6 Southwest China
V-2.7 Northwest China
VI Case Study of Exhibition Industry
VI-1 Case Study of Exhibition Hall
VI-1.1 China International Exhibition Center New Hall
VI-1.2 Shanghai New International Expo Centre
VI-1.3 China Import and Export Fair Pazhou Complex 
VI-2 Case Study of Major Exhibition Project
VI-2.1 China Import and Export Fair (Canton Fair)
VI-2.2 China Hi-Tech Fair
VI-2.3 East China Fair
VI-2.4 Western China Convention & Exhibition
VI Key Players in Exhibition Industry
VI-1 Shanghai Eastbest & Lansheng International (Group) Co., Ltd. 
VI-2 Shanghai Technology Convention & Exhibition Co., Ltd. 
VI-3 Ningbo International Convention & Exhibition Co., Ltd.
VI-4 Dalian Northern International Exhibition Co., Ltd.
VI-5 China International Exhibition Center Group Corporation
VI-6 Shanghai New International Expo Centre Co., Ltd.
VI-7 Shanghai International Exhibition Co., Ltd.
VI-8 Guangzhou YI-WU International Exhibition Co., LTD.
VI-9 Xiamen International Conference and Exhibition Group Inc.
VI-10 Jing Mu International Exhibition Co., Ltd. 
VI-11 China Great Wall International Exhibition Co., Ltd. 
VI-12 Reed Exhibitions (China) Ltd. 
VI-13 Tianjin International Exhibition Centre Co., Ltd. 
VI-14 Northern Exhibition
VI-15 North International Exhibition Co., Ltd.
VI-16 Sichuan Xinzhonglian Exhibition Service Co., Ltd
VII Prospect of Exhibition Industry in China
VIII Conclusion and Recommendations
 ASKCI's Legal Disclaimer

List of Table 
Table 3 Output scale of exhibition industry in China, 2010-2014
Table 4 Income of exhibition organizers in China, 2010-2014
Table 5 Number of exhibition in China, 2010-2014

List of Figure 
Figure 1 Average price of each booth in exhibition in 2014
Figure 4 Trend of exhibition organizers income in China, 2015-2020
Figure 5 Trend of exhibition output scale, 2015-2020


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