Market Analysis and Development Prospect of Exhibition Industry in China 2015-2020
Published: Jun-2015 | Format: PDF | ASKCI Consulting Co., Ltd | Code: MRS - 28664
Exhibition industry is an important part of modern service market. It drives the development of related and supporting industries and contributes to the communication and cooperation among different sectors and regions.
In 2014, exhibition industry continued the growing trend in the past few years, but the growth has slowed down. It was estimated that 2423 economic and trade exhibitions were held in 30 provinces or municipalities in China in 2014, increased by 4.2% compared with 2013. Meanwhile, the gap among Eastern, Middle and Western regions in the exhibition market is narrowing down. China has become the fastest-growing exhibition market in the world, and the direct output value of exhibition industry is expected to reach RMB680 billion in 2020.
In this report, AskCI will further disclose market potential and commercial opportunities for exhibition industry in China. Recommendations will be given at the end of the report to describe the prospect and provide suggestions for strategy making.
The Aim of Report
- To provide readers with comprehensive and in-depth understanding of Global and Chinese exhibition industry;
- To analyze the market of exhibition industry;
- To analyze case study of the industry;
- To discover drivers and barriers of the industry;
- To reveal opportunities for exhibition industry in China.
Benefit from the Report
- Obtain latest info of exhibition industry, such as market strategy, demand, case study, key players, etc.;
- Discover market opportunities in different regions and segments;
- Find out how Chinese exhibition market will change and how your business can be involved in;
- Keep informed of your competitors/their activities in the globe and in China;
- Learn about key market drivers and barriers;
- Share this information within your organization using free global intranet license.
SCOPE OF INVESTIGATION
- The report will investigate Chinese exhibition industry from the following aspects:
- Market strategy;
- Market analysis;
- Case study;
- Key players;
- Future trend;
- Commercial opportunity.
3. MAIN CONTENT Part Contents Executive Summary Definition and Methodology I Overview of Global Exhibition Industry I-1 Current Situation I-2 Development Pattern I-3 Development Trend II Overview of Chinese Exhibition Industry II-1 Current Situation II-2 Development Scale II-3 Overseas Project Scale II-4 Exhibition Market Analysis II-5 Brand Development II-6 Comparison of Global and Chinese Exhibition Industry II-7 PEST Analysis of Exhibition Industry II-8 Service Analysis of Exhibition Industry III Marketing Strategy for Exhibition Industry in China III-1 Sales Channel III-2 Innovative Marketing Strategy III-3 Integrated Marketing Strategy III-4 Marketing Strategy at Different Phase IV Market Analysis of Exhibition Industry by Segment IV-1 Light Industry Exhibition IV-2 Heavy Industry Exhibition IV-3 Service Industry Exhibition IV-4 Primary Industry Exhibition IV-5 Energy Industry Exhibition V Market Analysis of Exhibition Industry by Region V-1 Exhibition Economic Zone V-1.1 Bohai Economic Rim V-1.2 Yangtze River Delta Economic Zone V-1.3 Pearl River Delta Economic Zone V-1.4 Northeast China Economic Zone V-1.5 Middle West China Economic Zone V-2 Major Region V-2.1 North China V-2.2 Northeast China V-2.3 East China V-2.4 Middle China V-2.5 South China V-2.6 Southwest China V-2.7 Northwest China VI Case Study of Exhibition Industry VI-1 Case Study of Exhibition Hall VI-1.1 China International Exhibition Center New Hall VI-1.2 Shanghai New International Expo Centre VI-1.3 China Import and Export Fair Pazhou Complex VI-2 Case Study of Major Exhibition Project VI-2.1 China Import and Export Fair (Canton Fair) VI-2.2 China Hi-Tech Fair VI-2.3 East China Fair VI-2.4 Western China Convention & Exhibition VI Key Players in Exhibition Industry VI-1 Shanghai Eastbest & Lansheng International (Group) Co., Ltd. VI-2 Shanghai Technology Convention & Exhibition Co., Ltd. VI-3 Ningbo International Convention & Exhibition Co., Ltd. VI-4 Dalian Northern International Exhibition Co., Ltd. VI-5 China International Exhibition Center Group Corporation VI-6 Shanghai New International Expo Centre Co., Ltd. VI-7 Shanghai International Exhibition Co., Ltd. VI-8 Guangzhou YI-WU International Exhibition Co., LTD. VI-9 Xiamen International Conference and Exhibition Group Inc. VI-10 Jing Mu International Exhibition Co., Ltd. VI-11 China Great Wall International Exhibition Co., Ltd. VI-12 Reed Exhibitions (China) Ltd. VI-13 Tianjin International Exhibition Centre Co., Ltd. VI-14 Northern Exhibition VI-15 North International Exhibition Co., Ltd. VI-16 Sichuan Xinzhonglian Exhibition Service Co., Ltd VII Prospect of Exhibition Industry in China VIII Conclusion and Recommendations ASKCI's Legal Disclaimer
List of Table Table 3 Output scale of exhibition industry in China, 2010-2014 Table 4 Income of exhibition organizers in China, 2010-2014 Table 5 Number of exhibition in China, 2010-2014 …… List of Figure Figure 1 Average price of each booth in exhibition in 2014 Figure 4 Trend of exhibition organizers income in China, 2015-2020 Figure 5 Trend of exhibition output scale, 2015-2020 ……
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