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Market Analysis of Cellulose Ethers Industry in China 2018-2022

Published: Dec-2018 | Format: PDF | ASKCI Consulting Co., Ltd | Number of pages: 70 | Code: MRS - 284616

Cellulose ethers are polymers produced by the chemical modification of cellulose. Cellulose ethers perform a variety of functions such as thickening, emulsification, film formation, colloid protection, water retention, and binding. In industrial production, cellulose ethers can be divided in to non-ionic cellulose ethers, ionic cellulose ethers, and mixed cellulose ethers generally. Compared with ionic cellulose ethers, non-ionic cellulose ethers perform better while its production costs are higher. The non-ionic cellulose ethers are mainly applied in construction industry, pharmaceuticals industry, daily chemicals industry, food industry, textile and dyeing industry, ceramics, coating material, polymerization, and paper making while ionic cellulose ethers are applied in petroleum industry, daily chemicals industry, rubber industry, leather industry, spinning, and paper making. 

The application range and consumption quantity of cellulose ethers in a country are related to its economic development level. In developed countries, cellulose ethers have a wide application. The developed countries and regions such as Europe, North America and Japan are key cellulose ethers consuming counties and regions. Compared with developed countries, China still has a long path to go through in developing cellulose ethers. At present, China suffers from inferiority in application technology in cellulose ethers industry. Therefore, the application range of cellulose ethers is limited in China. However, with economic development in China, the market demand for cellulose ethers will increase as well. 

In 2015, the production volume of cellulose ethers in China was 730.3 thousand tonnes while its apparent consumption volume was 702.1 thousand tonnes. It is predicted that the production volume of cellulose ethers in China will reach to 979.1 thousand tonnes while its apparent consumption volume realizing 92.47 thousand tonnes by 2021.
Executive Summary 
Methodology 
1 Overview of Cellulose Ethers Industry in China 
1.1 Regulation and Policy 
1.2 Technology Analysis 
1.3 Supply and Demand Situation 
1.3.1 Output of Cellulose Ethers 
1.3.2 Demand for Cellulose Ethers 
2 Industrial Chain of Cellulose Ethers Industry in China 
2.1 Upstream Analysis 
2.1.1 Analysis on Refined Cotton Industry 
2.1.2 Analysis on Wood Pulp Industry 
2.2 Downstream Analysis 
2.2.1 Analysis on Construction Industry 
2.2.2 Analysis on Food Industry 
2.2.3 Analysis on Pharmaceuticals Industry 
2.2.4 Analysis on Petroleum Industry 
3 Import and Export Analysis of Cellulose Ethers Industry in China, 2011-2016 
3.1 Import Analysis of Cellulose Ethers Industry, 2011-2016 
3.2 Export Analysis of Cellulose Ethers Industry, 2011-2016 
4 Key Players of Cellulose Ethers Industry in China 
4.1 Shandong Yiteng New Material Co., Ltd 
4.1.1 Basic Information of Enterprise Development 
4.1.2 Analysis on Major Products in Shandong Yiteng New Material 
4.1.3 Analysis on Operating Condition 
4.1.4 Analysis on Sales Network of Shandong Yiteng New Material 
4.1.5 Analysis on Enterprise Competitive Advantage 
4.1.6 Analysis on Enterprise Development Strategy 
4.2 Shandong Head Co., Ltd 
4.2.1 Basic Information of Enterprise Development 
4.2.2 Analysis on Major Products in Shandong Head 
4.2.3 Analysis on Operating Condition 
4.2.4 Analysis on Sales Network of Shandong Head 
4.2.5 Analysis on Enterprise Competitive Advantage 
4.2.6 Analysis on Enterprise Development Strategy 
4.3 China Ruitai International Holdings Co., Ltd 
4.3.1 Basic Information of Enterprise Development 
4.3.2 Analysis on Major Products 
4.3.3 Analysis on Operating Condition 
4.3.4 Analysis on Sales Network of China RuiTai 
4.3.5 Analysis on Enterprise Competitive Advantage 
4.4 Henan Tiansheng Chemical Industry Co., Ltd 
4.4.1 Basic Information of Enterprise Development 
4.4.2 Analysis on Major Products 
4.4.3 Analysis on Operating Condition 
4.4.4 Analysis on Sales Network of TSCC 
4.4.5 Analysis on Enterprise Competitive Advantage 
4.5 Shandong Guangda Technological Development Co., Ltd 
4.5.1 Basic Information of Enterprise Development 
4.5.2 Analysis on Major Products 
4.5.3 Analysis on Operating Condition 
4.5.4 Analysis on Sales Network 
4.5.5 Analysis on Enterprise Comprehensive Advantage 
4.6 Shanghai Huiguang Fine Chemical Industry Co., Ltd 
4.6.1 Basic Information of Enterprise Development 
4.6.2 Analysis on Major Products 
4.6.3 Analysis on Operating Condition 
4.6.4 Analysis on Enterprise Sales Network 
4.6.5 Analysis on Enterprise Competitive Advantage 
4.7 Shangyu Chuangfeng Chemical Co., Ltd 
4.7.1 Basic Information of Enterprise Development 
4.7.2 Analysis on Major Products
4.7.3 Analysis on Enterprise Sales Network 
4.7.4 Analysis on Enterprise Competitive Advantage 
5 Prospect of Cellulose Ethers Industry in China 
6 Conclusion and Recommendations 
6.1 Risks of Investment 
6.2 Background and Meaning of Development Strategy Plan of Cellulose Ethers Enterprises 
6.2.1 Need for Enterprises’ Transformation and Upgrading 
6.2.2 Need for Bigger and Stronger Enterprises 
6.2.3 Need for Sustainable Development 
6.3 The Basis for the Cellulose Ethers Corporate Strategy Planning 
6.3.1 Industrial Policies in China 
6.3.2 Law of Industry Development 
6.3.3 Resources and Capacity of Enterprises 
6.3.4 Predictable Strategic Positioning 
6.4 The Strategy Analysis of the Cellulose Ethers Enterprise Strategy Planning 
6.4.1 Comprehensive Strategy Planning 
6.4.2 Technical Development Strategies 
6.4.3 Regional Strategy Planning 
6.4.4 Industrial Strategy Planning 
6.4.5 Brand Marketing Strategies 
6.4.6 Competitive Strategy Planning 
6.5 Implementation of Key Customer Strategies in the Cellulose Ethers Market 
6.5.1 Necessity for the Implementation of Key Customer Strategies 
6.5.2 Authentication and Confirmation of VIPs of Enterprises 
6.5.3 Exploitation and Cultivation of VIPs 
6.5.4 Issues to be Solved during Implementation of Key Customer Strategies 
6.5.5 Analysis of Marketing Strategy of Key Clients 

Figure 1 Production volumes of cellulose ethers in China, 2011-2015 
Figure 2 Predicted production volumes of cellulose ethers in China, 2016-2021 
Figure 3 Apparent consumption volumes of cellulose ethers in China, 2011-2015 
Figure 4 Predicted apparent consumption volumes of cellulose ethers in China, 2016-2021 
Figure 5 Analysis on industrial chain of cellulose ethers 
Figure 6 Production volumes of refined cotton in China, 2011-2015 
Figure 7 Total value of fixed assets investments in Chinese construction industry (excluding rural areas), 2011-2016 
Figure 8 Floor spaces of residential buildings under construction in China 
Figure 9 Production volumes of cement in China, 2011-2016 
Figure 10 Total values of fixed assets investments in food industry in China (excluding rural areas), 2011-2016 
Figure 11 Total values of fixed assets investments in pharmaceuticals industry in China (excluding rural areas), 2011-2016 
Figure 12 Production volumes of Chinese patent medicines, 2011-2016 
Figure 13 Total values of fixed assets investments in petroleum industry in China, 2011-2016 
Figure 14 Structure of source countries of imported cellulose ethers in China in 2016 
Figure 15 Structure of export markets for Chinese cellulose ethers in 2016 
Figure 16 Product structure of Shandong Yiteng New Material in 2016 
Figure 17 Products structure of Shandong Head in 2016 

Table 1 Regulators of cellulose ethers industry in China and their responsibilities 
Table 2 Key players of cellulose ethers industry in overseas countries 
Table 3 Capacities of major cellulose ethers manufacturers in China 
Table 4 Market price of cellulose ethers in China in 2016 
Table 5 Market price of refined cotton in some particular regions 
Table 6 Production volumes of wood pulp in China, 2011-2015 
Table 7 Appended proportion of HPMC (food-grade cellulose ether) 
Table 8 Production volumes of crude oil in China, 2011-2015 
Table 9 Production volumes of gas in China, 2011-2015 
Table 10 Import quantities of cellulose ethers in China, 2011-2016 
Table 11 Total import values of cellulose ethers in China, 2011-2016 
Table 12 Source countries of imported cellulose ethers in China in 2016 
Table 13 Average import prices of cellulose ethers in China, 2011-2016 
Table 14 Export quantities of cellulose ethers in China, 2011-2016 
Table 15 Export quantities of cellulose ethers in China, 2011-2016 
Table 16 Export markets for Chinese cellulose ethers in 2016 
Table 17 Average export prices of cellulose ethers in China, 2011-2016 
Table 18 Brief introduction of HPMC product and application in Shandong Yiteng New Material 
Table 19 Brief introduction of PAC product and its quality standards in Shandong Yiteng New Material 
Table 20 Operating condition of Shandong Yiteng New Material in terms of products in 2016 
Table 21 Sales revenues and total profits of Shandong Yiteng New Material, 2013-2016 
Table 22 Operating condition of Shandong Yiteng New Material in terms of regions in 2016 
Table 23 Brief introduction of cellulose ether products and application 
Table 24 Brief introduction of production capacity, production volume, and sales volume of cellulose ethers in Shandong Head, 2013-2016 
Table 25 Operating Condition of Shandong Head in terms of cellulose ether products in 2016 
Table 26 Revenues and Profits of Shandong Head, 2013-2016 
Table 27 Operating condition of Shandong Head in terms of regions in 2016 
Table 28 Basic information of RuiTai International Holdings 
Table 29 Revenues and profits of China RuiTai 
Table 30 Major products and products application range in TSCC 
Table 31 Revenues and profits of TSCC 
Table 32 Basic information of Shandong Guangda Technology Development 
Table 33 Revenues and profits of Shandong Guangda Technology Development 
Table 34 Products and products application range of Shanghai Huiguang Fine Chemical Industry 
Table 35 Revenues and Profits of Shanghai Huiguang Fine Chemical Industry 
Table 36 Two trends of cellulose ethers industry in China 
Table 37 Risks existing for policies, industrial cycles, techniques and related industries in China 
Table 38 Administrative and Strategic Planning of Enterprises to VIPs 

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