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Market Focus: Trends and Developments in the Bakery and Cereals sector in the UAE

Published: Aug-2014 | Format: PDF | Canadean | Number of pages: 51 | Code: MRS - 2077

This report brings together consumer insight and market data to provide a comprehensive brief of the Emirati Bakery and Cereals sector. This allows for the rapid identification of key growth opportunities across major Bakery and Cereals categories and their packaging.

Key Findings


The Bakery and Cereals market in the UAE offers high growth opportunities for manufacturers to innovate and introduce new products in the market.
Breakfast Cereals is the fastest-growing category, although the overall market is driven by the Bread and Rolls and Cookies (Sweet Biscuits) categories.
Increasing income levels, a growing expatriate population, urbanization, and the busy lives of Emirati consumers are driving growth in the Bakery and Cereals market.
Hypermarkets and Supermarkets followed by Convenience Stores are the preferred distribution channels for Bakery and Cereals purchase.
Premium Bakery and Cereals products and products with customized packaging will find greater demand in the UAE.


High per-capita income and a large expatriate population from multi-cultural and varied socio-economic backgrounds in the UAE provide significant growth opportunities to manufacturers of Bakery and Cereals. However, the Bakery and Cereals market faces strong competition from the country's foodservices industry, which is patronized by single person households of the expatriate population. Bread and Rolls is the leading category by value, followed by Cookies (Sweet Biscuits).On the consumer demand side, Indulgence and Fun and Enjoyment are the leading motivational factors influencing Bakery and Cereals' consumption.


This overview of the consumer and market dynamics of the Emirati Bakery and Cereals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

Table of Contents

Executive Summary
Future Outlook


Country Context
Macro economic analysis
Overview consumption habits


Sector Analysis
Overall value volume analysis
Value volume analysis by categories
Market share analysis


Consumer Overview
Key trends


Private Label
Private label vs. national brand penetration
Growth analysis


Distribution insight
Leading retailers
Key distribution formats by categories


Packaging Insight
Key packaging material and type
Top packaging closures and outers


Leading Players with Market Share
Data Appendix & Summary Methodology 

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