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Market Focus: Trends and Developments in the Confectionery sector in Argentina

Published: Aug-2014 | Format: PDF | Canadean | Number of pages: 38 | Code: MRS - 2079

 

This report brings together consumer insight and market data to provide a comprehensive brief of the Argentine Confectionery market. This allows for the rapid identification of key growth opportunities across major Confectionery categories.

 

Key Findings
 

There is growing demand for innovative and hybrid Confectionery variants among the young and the adult Argentineans who seek unique experiences

 

Argentina's Confectionery market offers a robust growth opportunity, driven by the country's increased working population, rapid urbanization, and rising disposable income

 

Increasing consumption of Sugar Confectionery and Chocolates in terms of volume is expected to drive changes in all types of packaging demands by 2018

 

Local Confectionery manufacturers such as Grupo Arcor dominate the Argentinean Confectionery market 

 

Chocolate is the largest category by value while Sugar Confectionery is the fastest growing category

 

Synopsis
 

Rising inflation is a concern in Argentina that has led to increased production costs, thereby impacting the margins of Confectionery products. Marketers need to launch more mass brands or value packs to appeal to the price conscious consumers. Additionally, there is a growing demand for innovative and hybrid Confectionery variants among the young and the adult Argentineans who seek unique experiences.

 

ReasonsToBuy
 

This report brings together consumer insight and market data to provide a comprehensive brief of the Argentine Confectionery market. This allows for the rapid identification of key growth opportunities across major Confectionery categories.

Table of Contents


Executive Summary
Future Outlook

 

Country Context
Macro economic analysis
Overview consumption habits

 

Sector Analysis
Overall value volume analysis
Value volume analysis by categories
Market share analysis

 

Consumer Overview
Key trends

 

Distribution Insight
Leading retailers
Key distribution formats by categories

 

Packaging Insight
Key packaging material and type
Top packaging closures and outers

 

Leading Players with Market Share
Data Appendix & Summary Methodology 

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