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Market Focus: Trends and Developments in the Confectionery sector in Australia to 2018

Published: Aug-2014 | Format: PDF | Canadean | Number of pages: 42 | Code: MRS - 2080

 

This report brings together consumer insight and market data to provide a comprehensive brief of the Australian Confectionery market. This allows for the rapid identification of key growth opportunities across major Confectionery categories.

 

Key Findings
 

Fair trade Confectionery product lines are being launched more, to meet consumers' increasing desire to consume ethically sourced products. 

 

Hypermarkets and Supermarkets are the leading retail distribution channels for Confectionery, accounting for 59.1% in 2013, followed by Convenience Stores. 

 

The desire to have Confectionery products to relax and unwind is becoming progressively important, as consumers require their own space and time. 

 

Manufacturers are moving a step ahead in providing unique Chocolate experiences as the Confectionery sector evolves to better target consumer's impulse buying behaviour. 

 

Chocolate is the most valuable category, with a 62.4% market share.

 

Synopsis
 

While Value for Money is the most important influencer for Australian consumers, Confectionery products to relax and unwind is also an important factor as consumers require their own space and time, after or between a busy day. Additionally, the share of private label in the Sugar Confectionery category is forecast to increase as more Australians prefer value for money 'share bag' products and leading retailers are launching new in-store branded products with varied ingredients and flavors.

 

ReasonsToBuy
 

This report brings together consumer insight and market data to provide a comprehensive brief of the Australian Confectionery market. This allows for the rapid identification of key growth opportunities across major Confectionery categories.

Table of Contents


Executive Summary
Future Outlook

 

Country Context
Macro economic analysis
Overview Consumption habits

 

Sector Analysis
Overall value- volume analysis
Value- volume analysis by categories
Market share analysis

 

Consumer Overview
Key trends

 

Private labels
Private label vs national brand penetration
Growth analysis

 

Distribution insights
Leading retailers
Key distribution formats by categories

 

Packaging Insight
Key packaging material and type
Top packing closures and outers

 

Leading players with market share
Data Appendix & Summary Methodology 

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