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Market Focus: Trends and Developments in the Confectionery Sector in Japan to 2018

Published: Aug-2014 | Format: PDF | Canadean | Number of pages: 41 | Code: MRS - 2081


This report brings together consumer insight and market data to provide a comprehensive brief of the Confectionery sector in Japan. This allows for the rapid identification of key growth opportunities across major Confectionery categories and their packaging.


Key Findings


Japan is the largest Confectionery market in Asia with a high per capita consumption of Chocolate.


Chocolate is the largest category in the Confectionery market in Japan with a per-capita consumption of 2.0 kg. The seasonal fluctuation of sales in this category is high, with the consumption of chocolate in the winter recorded 30% higher than in summer. 


Japanese consumers are looking for new taste experiences and trying out new flavors, as a result, products with new flavors are launched quite frequently. 


Flexible Packaging is the most commonly used packaging material for Confectionery products in Japan, followed by Paper and Board.


Hypermarkets and Supermarkets dominate the distribution of Confectionery products in Japan



Japan is the largest Confectionery market in Asia with a high per capita consumption of Chocolate. Japan's aging population will seek Confectionery products with functional benefits as a result of rising health concerns which will result in an increase in sales of dark Chocolate. Sugar Confectionery will register the highest growth and consumers will look for new and innovative ingredients and flavours.



This overview of the consumer and market dynamics of the Japanese Confectionery sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

Table of Contents

Executive Summary
Future Outlook


Country Context
Macro economic analysis
Overview consumption habits


Sector Analysis
Overall value volume analysis
Value volume analysis by categories
Market share analysis


Consumer Overview
Key trends


Private Label
Private label vs. national brand penetration
Growth analysis


Distribution Insight
Leading retailers
Key distribution formats by categories


Packaging Insight
Key packaging material and type
Top packaging closures and outers


Leading Players With Market Share
Data Appendix & Summary Methodology 

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