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Market Focus: Trends and Developments in the Confectionery Sector in Turkey

Published: Aug-2014 | Format: PDF | Canadean | Number of pages: 36 | Code: MRS - 2082

 

This report brings together consumer insight and market data to provide a comprehensive brief of the Turkish Confectionery sector. This allows for the rapid identification of key growth opportunities across major Confectionery categories and their packaging.

 

Key Findings

 

Urbanization and product innovations will influence consumption of Confectionery products in Turkey 
Companies can leverage low cost of production and Turkey's strategic location 
Indulgence and the search for Better Value for Money are driving consumption in the Confectionery market
Fun and Enjoyment and Personal Space and Time are other trends influencing consumption behavior in the Confectionery market 
Rising consumption of Chocolate will drive changes in packaging demand by 2018

 

Synopsis
 

The Chocolate category will continue to hold the largest share of the Turkish Confectionery market. Turkey is one of the fastest-growing countries among emerging economies and is the sixteenth largest economy globally. With a large young population base and rising disposable income, the consumption of Confectionery products is increasing in Turkey.

 

ReasonsToBuy
 

This overview of the consumer and market dynamics of the Confectionery sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market, and identify the key trends that will drive growth in the coming years.

Table of Contents


Executive Summary
Future Outlook

 

Country Context
Macro economic analysis
Overview consumption habits

 

Sector Analysis
Overall value volume analysis
Value volume analysis by categories
Market share analysis

 

Consumer Overview
Key trends

 

Distribution Insight
Leading retailers
Key distribution formats by categories

 

Packaging Insight
Key packaging material and type
Top packaging closures and outers

 

Leading Players With Market Share
Data Appendix & Summary Methodology 

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