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Market Focus: Trends and Developments in the Confectionery Sector in Malaysia

Published: Aug-2014 | Format: PDF | Canadean | Number of pages: 38 | Code: MRS - 2087

 

This report brings together consumer insight and market data to provide a comprehensive brief of the Malaysian Confectionery sector. This allows for the rapid identification of key growth opportunities across major Confectionery categories and their packaging.

 

Key Findings

 

The food retail market in Malaysia is dominated by Convenience Stores and has the presence of both international and domestic players. 
Urbanization in Malaysia is rapid and the movement in second and third tiered cities has led to the growth of premium Confectionery products across categories. 
Although Hypermarkets and Supermarkets are the largest distributors of Confectionery in Malaysia, Convenience Stores are gradually increasing and many small neighborhood stores have opened to cater to the same.
Due to the huge young population in Malaysia, product innovation, novel packaging, and creative positioning are factors that will influence the buying decision of young consumers.
While Chocolate is the largest category by value, the Gum category is forecast to register the highest growth at a CAGR of 3.9% during 2013-2018.

 

Synopsis

 

Significant young and adult population and massive urbanization in Malaysia have influenced the launch of new products and has provided growth opportunities across the Confectionery market. Furthermore, Malaysian halal certification is widely accepted and multi-nationals investing in Malaysia for the same will result in changing domestic market dynamics while encouraging growth in Confectionery consumption amongst Malaysians.

 

ReasonsToBuy
 

This report brings together consumer insight and market data to provide a comprehensive brief of the Malaysian Confectionery sector. This allows for the rapid identification of key growth opportunities across major Confectionery categories and their packaging.

Table of Contents


Executive Summary
Future Outlook

 

Country Context
Macro economic analysis
Overview consumption habits

 

Sector Analysis
Overall value volume analysis
Value volume analysis by categories
Market share analysis

 

Consumer Overview
Key trends

 

Distribution Insights
Leading retailers
Key distribution formats by categories

 

Packaging Insight
Key packaging material and type
Top packaging closures and outers

 

Leading players with Market Share
Data Appendix & Summary Methodology 

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