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Mobile Application Market by Store Type (Native (On-deck) and Third-party (Off-deck) for Games and Entertainment, Social Networking, Productivity, Music Audio & Lifestyle, Travel & Navigation and Other Application: Global Industry Perspective, Comprehensive Analysis, Size, Share, Growth, Segment, Trends and Forecast, 2014 - 2020

Published: Apr-2016 | Format: PDF | Zion | Number of pages: 110 | Code: MRS - 52534


The report covers forecast and analysis for the mobile application market on a global and regional level. The study provides historic data of 2014 along with a forecast from 2015 to 2020 based revenue (USD Billion). The study includes drivers and restraints for the mobile application market along with the impact they have on the demand over the forecast period.Additionally, the report includes the study of opportunities available in the mobile application market on a global level.In order to give the users of this report a comprehensive view on the mobile application. To understand the competitive landscape in the market, an analysis of Porter’s Five Forces model for the mobile application market has also been included. The study encompasses a market attractiveness analysis, wherein store type segments and application segments are benchmarked based on their market size, growth rate and general attractiveness.

The study provides a decisive view on the mobile application market by segmenting the market based on store type, applications and regions. All the segments have been analyzed based on present and future trends and the market is estimated from 2014 to 2020. Based on store type the market is segmented into native (on-deck) and third-party (off-deck). Key application market covered under this study includes games and entertainment, social networking, productivity, music audio & lifestyle, travel & navigation and other application. The regional segmentation includes the current and forecast demand for North America, Europe, Asia Pacific, Latin America and Middle East and Africa with its further bifurcation into major countries including U.S. Germany, France, UK, China, Japan, India and Brazil. This segmentation includes demand for mobile application based on individual applications in all the regions and countries.

The report also includes detailed profiles of end players such as Apple, Samsung Electronics Co., Ltd., LG Mobile, Microsoft, Inc., China Mobile Ltd., Google Inc., Handmark, Handster Inc, Palm, Inc, Pocketgear, Research In Motion, Mplayit and Nokia Ovi Store. The detailed description of players includes parameters such as company overview, financial overview, business and recent developments of the company.

This report segments the global mobile application market as follows:

Global Mobile Application Market: Store Type Segment Analysis

  • Native (On-deck)
  • Third-party (Off-deck)

Global Mobile Application Market: Application Segment Analysis

  • Games and Entertainment
  • Social Networking
  • Productivity
  • Music Audio & Lifestyle
  • Travel & Navigation
  • Others

Global Mobile Application Market: Regional Segment Analysis

  • North America
    • U.S. 
  • Europe
    • Germany
    • France
    • UK 
  • Asia Pacific
    • China
    • Japan
    • India
  • Latin America
    • Brazil
  • Middle East & Africa
  • Chapter 1. Introduction
    • 1.1. Report description and scope
    • 1.2. Research scope
    • 1.3. Research methodology
      • 1.3.1. Market research process
      • 1.3.2. Market research methodology
  • Chapter 2. Executive Summary
    • 2.1. Global mobile application market, 2014 - 2020 (USD Million)
    • 2.2. Global mobile application market : Snapshot
  • Chapter 3. Mobile Application – Market Dynamics
    • 3.1. Introduction
    • 3.2. Market drivers
      • 3.2.1. Global mobile application market drivers: Impact analysis
      • 3.2.2. Growing need and rapid adoption of smartphones
      • 3.2.3. Convenient way of using internet
      • 3.2.4. High demand for mobile apps in gaming
    • 3.3. Market restraints
      • 3.3.1. Global mobile application market restraints: Impact analysis
      • 3.3.2. Privacy and security issues
      • 3.3.3. Benefits offered by mobile websites
    • 3.4. Opportunities
      • 3.4.1. Evolving consumer preference and rising disposable income
    • 3.5. Porter’s five forces analysis
      • 3.5.1. Bargaining power of suppliers
      • 3.5.2. Bargaining power of buyers
      • 3.5.3. Threat from new entrants
      • 3.5.4. Threat from new substitutes
      • 3.5.5. Degree of competition
    • 3.6. Market attractiveness analysis
      • 3.6.1. Market attractiveness analysis, by store type segment
      • 3.6.2. Market attractiveness analysis, by application segment
      • 3.6.3. Market attractiveness analysis, by regional segment
  • Chapter 4. Global Mobile Application Market – Competitive Landscape
    • 4.1. Company market share, 2014
    • 4.2. Price trend analysis
  • Chapter 5. Global Mobile Application Market – Store Type Segment Analysis
    • 5.1. Global mobile application market: Store type overview
      • 5.1.1. Global mobile application market revenue share, by store type, 2014 and 2020
    • 5.2. Native (On-deck)
      • 5.2.1. Global mobile application market by native (on-deck) store type, 2014 – 2020 (USD Million)
    • 5.3. Third-party (Off-deck)
      • 5.3.1. Global mobile application market by third –party (off-deck) store type, 2014 – 2020 (USD Million)
  • Chapter 6. Global Mobile Application Market – Application Segment Analysis
    • 6.1. Global mobile application market: Application overview
      • 6.1.1. Global mobile application market revenue share, by application, 2014 and 2020
    • 6.2. Games and Entertainment
      • 6.2.1. Global mobile application market for games and entertainment, 2014 – 2020 (USD Million)
    • 6.3. Social Networking
      • 6.3.1. Global mobile application market for social networking, 2014 – 2020 (USD Million)
    • 6.4. Productivity
      • 6.4.1. Global mobile application market for productivity, 2014 – 2020 (USD Million)
    • 6.5. Music Audio & Lifestyle
      • 6.5.1. Global mobile application market for music audio & lifestyle, 2014 – 2020 (USD Million)
    • 6.6. Travel & Navigation
      • 6.6.1. Global mobile application market for travel & navigation, 2014 - 2020(USD Million)
    • 6.7. Others
      • 6.7.1. Global mobile application market for other applications, 2014 – 2020 (USD Million)
  • Chapter 7. Global Mobile Application Market – Regional Segment Analysis
    • 7.1. Global mobile application market: Regional overview
      • 7.1.1. Global mobile application market revenue share, by region, 2014 and 2020
    • 7.2. North America
      • 7.2.1. North America mobile application market revenue, by store type, 2014 – 2020 (USD Million)
      • 7.2.2. North America mobile application market revenue, by store type, 2014 – 2020 (USD Million)
      • 7.2.3. U.S.
        • 7.2.3.1. U.S. mobile application market revenue, by store type, 2014 – 2020 (USD Million)
        • 7.2.3.2. U.S. mobile application market revenue, by store type, 2014 – 2020 (USD Million)
    • 7.3. Europe
      • 7.3.1. Europe mobile application market revenue, by store type, 2014 – 2020 (USD Million)
      • 7.3.2. Europe mobile application market revenue, by store type, 2014 – 2020 (USD Million)
      • 7.3.3. Germany
        • 7.3.3.1. Germany mobile application market revenue, by store type, 2014 – 2020, (USD Million)
        • 7.3.3.2. Germany mobile application market revenue, by store type, 2014 – 2020, (USD Million)
      • 7.3.4. France
        • 7.3.4.1. France mobile application market revenue, by store type, 2014 – 2020, (USD Million)
        • 7.3.4.2. France mobile application market revenue, by store type, 2014 – 2020, (USD Million)
      • 7.3.5. UK
        • 7.3.5.1. UK mobile application market revenue, by store type, 2014 – 2020 (USD Million)
        • 7.3.5.2. UK mobile application market revenue, by store type, 2014 – 2020 (USD Million)
    • 7.4. Asia Pacific
      • 7.4.1. Asia Pacific mobile application market revenue, by store type, 2014 – 2020, (USD Million)
      • 7.4.2. Asia Pacific mobile application market revenue, by application, 2014 – 2020, (USD Million)
      • 7.4.3. China
        • 7.4.3.1. China mobile application market revenue, by store type, 2014 – 2020 (USD Million)
        • 7.4.3.2. China mobile application market revenue, by application, 2014 – 2020 (USD Million)
      • 7.4.4. Japan
        • 7.4.4.1. Japan mobile application market revenue, by store type, 2014 – 2020 (USD Million)
        • 7.4.4.2. Japan mobile application market revenue, by application, 2014 – 2020 (USD Million)
      • 7.4.5. India
        • 7.4.5.1. India mobile application market revenue, by store type, 2014 – 2020 (USD Million)
        • 7.4.5.2. India mobile application market revenue, by application, 2014 – 2020 (USD Million)
    • 7.5. Latin America
      • 7.5.1. Latin America mobile application market revenue, by store type, 2014 – 2020 (USD Million)
      • 7.5.2. Latin America mobile application market revenue, by application, 2014 – 2020 (USD Million)
      • 7.5.3. Brazil
        • 7.5.3.1. Brazil mobile application market revenue, by store type, 2014 – 2020 (USD Million)
        • 7.5.3.2. Brazil mobile application market revenue, by application, 2014 – 2020 (USD Million)
    • 7.6. Middle East & Africa
      • 7.6.1. Middle East & Africa mobile application market revenue, by store type, 2014 – 2020 (USD Million)
      • 7.6.2. Middle East & Africa mobile application market revenue, by application, 2014 – 2020 (USD Million)
  • Chapter 8. Company Profile
    • 8.1. Apple
      • 8.1.1. Overview
      • 8.1.2. Financials
      • 8.1.3. Product portfolio
      • 8.1.4. Business strategy
      • 8.1.5. Recent developments
    • 8.2. Samsung Electronics Co., Ltd.
      • 8.2.1. Overview
      • 8.2.2. Financials
      • 8.2.3. Product portfolio
      • 8.2.4. Business strategy
      • 8.2.5. Recent developments
    • 8.3. LG Mobile
      • 8.3.1. Overview
      • 8.3.2. Financials
      • 8.3.3. Product portfolio
      • 8.3.4. Business strategy
      • 8.3.5. Recent developments
    • 8.4. Microsoft, Inc.
      • 8.4.1. Overview
      • 8.4.2. Financials
      • 8.4.3. Product portfolio
      • 8.4.4. Business strategy
      • 8.4.5. Recent developments
    • 8.5. China Mobile Ltd.
      • 8.5.1. Overview
      • 8.5.2. Financials
      • 8.5.3. Product portfolio
      • 8.5.4. Business strategy
      • 8.5.5. Recent developments
    • 8.6. Google Inc.
      • 8.6.1. Overview
      • 8.6.2. Financials
      • 8.6.3. Product portfolio
      • 8.6.4. Business strategy
      • 8.6.5. Recent developments
    • 8.7. Handmark
      • 8.7.1. Overview
      • 8.7.2. Financials
      • 8.7.3. Product portfolio
      • 8.7.4. Business strategy
      • 8.7.5. Recent developments
    • 8.8. Handster Inc
      • 8.8.1. Overview
      • 8.8.2. Financials
      • 8.8.3. Product portfolio
      • 8.8.4. Business strategy
      • 8.8.5. Recent developments
    • 8.9. Palm, Inc
      • 8.9.1. Overview
      • 8.9.2. Financials
      • 8.9.3. Product portfolio
      • 8.9.4. Business strategy
      • 8.9.5. Recent developments
    • 8.10. Pocketgear
      • 8.10.1. Overview
      • 8.10.2. Financials
      • 8.10.3. Product portfolio
      • 8.10.4. Business strategy
      • 8.10.5. Recent developments
    • 8.11. Research In Motion
      • 8.11.1. Overview
      • 8.11.2. Financials
      • 8.11.3. Product portfolio
      • 8.11.4. Business strategy
      • 8.11.5. Recent developments
    • 8.12. Mplayit
      • 8.12.1. Overview
      • 8.12.2. Financials
      • 8.12.3. Product portfolio
      • 8.12.4. Business strategy
      • 8.12.5. Recent developments
    • 8.13. Nokia Ovi Store
      • 8.13.1. Overview
      • 8.13.2. Financials
      • 8.13.3. Product portfolio
      • 8.13.4. Business strategy
      • 8.13.5. Recent developments

List of Tables

1. Mobile application market: Market snapshot                                                            
2. Drivers of global mobile application market: Impact analysis
3. Restraints of global mobile application market: Impact analysis
4. North America mobile application market revenue, by store type, 2014 - 2020 (USD Million)
5. North America mobile application market revenue, by application, 2014 - 2020 (USD Million)
6. U.S. mobile application market revenue, by store type, 2014 - 2020 (USD Million)
7. U.S. mobile application market revenue, by application, 2014 - 2020 (USD Million)
8. Germany mobile application market revenue, by store type, 2014 - 2020 (USD Million)
9. Germany mobile application market revenue, by application, 2014 - 2020 (USD Million)
10. France mobile application market revenue, by store type, 2014 - 2020 (USD Million)
11. France mobile application market revenue, by application, 2014 - 2020 (USD Million)
12. UK mobile application market revenue, by store type, 2014 - 2020 (USD Million)
13. UK mobile application market revenue, by application, 2014 - 2020 (USD Million)
14. Asia Pacific mobile application market revenue, by store type, 2014 - 2020 (USD Million)
15. Asia Pacific mobile application market revenue, by application, 2014 - 2020 (USD Million)
16. China mobile application market revenue, by store type, 2014 - 2020 (USD Million)
17. China mobile application market revenue, by application 2014 - 2020 (USD Million)
18. Japan mobile application market revenue, by store type, 2014 - 2020 (USD Million)
19. Japan mobile application market revenue, by application, 2014 - 2020 (USD Million)
20. India mobile application market revenue, by store type, 2014 - 2020 (USD Million)
21. India mobile application market revenue, by application, 2014 - 2020 (USD Million)
22. Latin America mobile application market revenue, by store type, 2014 - 2020 (USD Million)
23. Latin America mobile application market revenue, by application, 2014 - 2020 (USD Million)
24. Brazil mobile application market revenue, by store type, 2014 - 2020 (USD Million)
25. Brazil mobile application market revenue, by application, 2014 - 2020 (USD Million)
26. Middle East & Africa mobile application market revenue, by store type, 2014 - 2020 (USD Million)
27. Middle East & Africa mobile application market revenue, by application, 2014 - 2020 (USD Million)


List of Figures

1. Market research process
2. Market research methodology
3. Global mobile application market revenue, 2014 - 2020 (USD Million)
4. Porter’s five forces analysis
5. Mobile application : Market attractiveness analysis, by store type segment
6. Mobile application : Market attractiveness analysis, by application segment
7. Mobile application : Market attractiveness analysis, by regional segment
8. Company market share analysis, 2014 and 2020
9. Global mobile application market revenue share, by store type, 2014 and 2020
10. Global mobile application market revenue share, by application, 2014 and 2020
11. Global mobile application market by native (on-deck) store type, 2014 – 2020 (USD Million)
12. Global mobile application market by third –party (off-deck) store type, 2014 – 2020 (USD Million)
13. Global mobile application market for games and entertainment, 2014 – 2020 (USD Million)
14. Global mobile application market for social networking, 2014 – 2020 (USD Million)
15. Global mobile application market for productivity, 2014 – 2020 (USD Million)
16. Global mobile application market for music audio & lifestyle, 2014 – 2020 (USD Million)
17. Global mobile application market for travel & navigation, 2014 - 2020(USD Million)
18. Global mobile application market for other applications, 2014 – 2020 (USD Million)

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Zion Research uses the synergy of combination of both primary research and secondary research for its research reports. For this study, we have conducted extensive primary research, wherein we have conducted in-depth interviews of the key opinion leader of this industry. Primary research make up for the biggest chunk of our data sources in addition to secondary research.

We referred to product literature of leading industry participants, annual reports, press releases, government publications, and other relevant sources for data collection and analysis thereof. Secondary research also includes a search of recent trade journals, technical writing, internet sources, and statistical data from government websites, trade associations and agencies.  

Zion Research has collected key data related to the Mobile Application Market and analyzed these data using a variety of methods. The market dynamics have been ascertained following a detailed study of the micro, meso, and macroeconomic indicators of the market.

This report is based on in-depth qualitative and quantitative analyses of the Global Mobile Application Market. The quantitative analysis involved the application of various projection and sampling techniques. The qualitative analysis involved primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes were validated through experts' opinions.

Primary Research

We conduct primary interviews with industry participants and commentators on an ongoing basis to validate data and analysis. A typical research interview fulfills the following functions:

  • Provides firsthand information on market size, market trends, growth trends, competitive landscape, outlook, etc.
  • Helps in validating and strengthening the secondary research findings
  • Further develops the analysis team’s expertise and market understanding
  • Primary research involves e-mail interactions, telephonic interviews as well as face-to-face interviews for each market, category, segment and sub-segment across geographies

Participants who typically partake in such a process include, but are not limited to:

  • Industry participants: CEOs, VPs, marketing/product managers, market intelligence managers and national sales managers
  • Purchasing managers, technical personnel, distributors and resellers
  • Outside experts: Investment bankers, valuation experts and research analysts specializing in specific markets

Key opinion leaders specializing in different areas corresponding to different industry verticals

Secondary Research

Secondary research sources that are typically referred to include, but are not limited to:

  • Company websites, annual reports, financial reports, broker reports, investor presentations and SEC filings
  • IDC and other relevant magazines
  • Internal and external proprietary databases, and relevant patent and regulatory databases
  • National government documents, statistical databases and market reports

News articles, press releases and webcasts specific to companies operating in the market

Based on the research results and technical insights thus gathered, Zion research analysts have provided a comprehensive analysis of the varied aspects of the market. The impact of global economic conditions and other macroeconomic indicators was also considered when assessing the market.

Models

Where no hard data is available, we use models and estimates to produce comprehensive data sets. A rigorous methodology is adopted, wherein the available hard data is cross-referenced with the following data types to produce estimates:

  • Demographic data: Population split by segments
  • Macroeconomic indicators: GDP, PPP, Per Capita Income, etc.
  • Industry indicators: Expenditure, technology stage and infrastructure, sector growth and facilities
  • Data is then cross-checked by an expert panel.

Mobile Apps are internet applications designed to run on mobile devices such as smartphones and tablet computers. It is the development of computer program which is used on mobile phones for different applications including games and entertainment, social networking, productivity, music audio & lifestyle, travel & navigation etc. Mobile application became a necessary part of everyday life due to its rapid adoption and advantages. Some popular distribution platforms from which mobile applications can get downloaded available in market include Google Play Store (Android), Apple App Store, and Windows Phone Store. Mobile apps are accessed after being installed.

The mobile application market is primarily driven by number of advantages of mobile apps and rapid adoption of smartphones. High demand for mobile apps in gaming application is expected to propel the market growth during the year to come. However, some privacy & security issues and benefits offered by mobile websites may hinder the growth of the market. Moreover, mobile applications help users to connect them to internet services and this helps to open up new opportunities in evolving consumer preference.

Mobile Application Market

 In terms of store type, global mobile application market is segmented into native (on-deck) and third-party (off-deck). BlackBerry AppWorld, Windows Phone Store, App Store, and Google Play are some examples of mobile app stores. The off-deck mobile applications segment is expected have a faster growth in the future due to establishment of new independent stores.

Based on application mobile application market has been segmented into games and entertainment, social networking, productivity, music audio & lifestyle, travel & navigation and others. Games and entertainment was leading application segment in mobile application market and accounted for the largest market share in 2014. Growing demand for mobile entertainment apps such as online music, online games, and picture editor  are expected to drive the mobile application market over the forecast period.

In terms of regions, North America exhibits largest share of the overall mobile application market in 2014. It accounted for more than 35% share of the market and it is also predicted to remain prolong regional market during the forecast period due to the high penetration of smartphones. North America was followed by Asia Pacific region.

Some of the key participants involved in mobile application market includes Apple, Samsung Electronics Co., Ltd., LG Mobile, Microsoft, Inc., China Mobile Ltd., Google Inc., Handmark, Handster Inc, Palm, Inc, Pocketgear, Research In Motion, Mplayit and Nokia Ovi Store.

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